Versus

Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara - Jet Versus Ilia Limitless Lash Lengthening Clean Mascara - After Midnight

Mascara
Mascara
American Brand United States
American Brand United States

Updated on October 16, 2023

Overview

What they are

These products are both cruelty-free and reef safe mascaras. They have a total of 6 ingredients in common

Suited For

They're both likely to be good for dry skin, brightening skin and scar healing

Free From

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Benefits

Concerns

Ingredients Side-by-side

found in both products

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Copernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.

Copernicia Cerifera Wax contains aliphatic esters, diesters of cinnamic acid, myricyl cerotate, and small quantities of cerotic acid and myricyl alcohol.

Copernicia Cerifera Wax has the highest melting point of all natural waxes and low solubility.

Copernicia Cerifera Wax has commonly been used in Brazilian Folk medicine.

Learn more about Copernicia Cerifera Wax
Skin Conditioning, Solvent

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

  • Humectant, drawing moisture into the skin
  • Emollient, helping to soften skin
  • Solvent, dispersing and stabilizing formulas
  • Preservative booster, enhancing the antimicrobial activity of other preservatives 
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

When to use

23 Routines
96% use in am
4% use in pm
87% use every day
45 Routines
84% use in am
16% use in pm
91% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara 26 ingredients

4.0 /5
from 1 rating

Ilia Limitless Lash Lengthening Clean Mascara 25 ingredients

3.7 /5
from 3 ratings
Buildable (1) Long Lasting (1) Natural (1)
naturalblush's avatar

Veronica Rose

1 year ago
Review

Okay. It's clean so that's nice. Didn't do too much by itself so I had to layer this on top of another waterproof mascara (Covergirl Lash Blast).

#natural