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CI 45410 is a synthetic red-pigment and dye.

It often goes by both Red 28 or Red 27; manufacturers label both ingredients as CI 45410.

Octyldodecanol is a fatty alcohol sourced from plant oils like coconut or palm (or made synthetically).

It is:

Pentaerythrityl Tetraisostearate is derived from isostearic acid. It is an emollient and emulsifier.

The highest concentration of this ingredient is found in lipsticks.

This ingredient is a form of glycerin with emulsifying and emollient properties.

As an emulsifier, this ingredient helps keep products together while adding a thick texture. The manufacturer states this ingredient has emollient properties. Emollients help keep the skin hydrated by trapping moisture in.

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Propylene Carbonate is commonly used in makeup and with clay, such as montmorillonite or bentonite.

Silica, also known as silicon dioxide, is a naturally occurring mineral. It is used as a fine, spherical, and porous powder in cosmetics.

Though it has exfoliant properties, the function of silica varies depending on the product.

Stearalkonium Hectorite is a clay-derived ingredient used to thicken a product and help create a gel-like texture.

Synthetic Wax is a manufactured hydrocarbon wax. In formulas, it works as an occlusive emollient that helps reduce water loss and improves the spreadability of products.

Research comparing synthetic wax to traditional mineral-derived products found that formulas containing it perform as well for skin hydration.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.