Serum
Serum
British United Kingdom
Danish Denmark

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Squalane

Emollient
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Dimethicone

Emollient
1 / 0 Silicon Icon

Cetearyl Alcohol

Emollient
2 / 1 Fatty Alcohol IconBad for Acne Prone Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Caprylic/Capric Triglyceride

Masking
Helps hydrate Dry Skin Icon

Isododecane

Emollient

Polymethylsilsesquioxane

Silicon Icon

Mica

Cosmetic Colorant
May worsen Eczema Icon

Coconut Alkanes

Emollient
Not safe for Fungal Acne Icon

CI 77891

Cosmetic Colorant

Sclerocarya Birrea Seed Oil

Humectant
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Dilinoleic Acid/Propanediol Copolymer

Emollient

3-O-Ethyl Ascorbic Acid

Skin Conditioning
Vitamin C IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Skin Texture Icon

Cetearyl Methicone

Skin Conditioning
Silicon Icon

Silica

Abrasive
Exfoliant IconMay worsen Eczema IconMay worsen Rosacea Icon

Phenoxyethanol

Preservative
Preservative Icon

Cetearyl Glucoside

Emulsifying

Xylitylglucoside

Humectant
Helps hydrate Dry Skin Icon

Dimethicone/Vinyltrimethylsiloxysilicate Crosspolymer

Silicon Icon

Anhydroxylitol

Humectant
Helps hydrate Dry Skin Icon

Microcrystalline Cellulose

Absorbent

Potassium Cetyl Phosphate

Emulsifying

Stevioside

Masking

Polysilicone-11

Silicon Icon

Coco-Caprylate/Caprate

Emollient
Not safe for Fungal Acne Icon

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer

Emulsion Stabilising

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Emulsion Stabilising

Xylitol

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Potassium Azeloyl Diglycinate

Skin Conditioning
Azelaic Acid IconHelps reduce irritation IconGood for Oily Skin IconHelps reduce Skin Redness IconGood for Dark Spots Icon

CI 77491

Cosmetic Colorant

Dipotassium Glycyrrhizate

Humectant
Helps reduce irritation IconHelps reduce Skin Redness IconGood for Dark Spots Icon

Ethylhexylglycerin

Skin Conditioning

Glucose

Humectant
Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Xanthan Gum

Emulsifying

Sodium Citrate

Buffering

Citrus Aurantium Dulcis Fruit Extract

Masking

Citrus Limon Fruit Extract

Masking
May cause irritation Icon

Hippophae Rhamnoides Extract

Masking

Lycium Barbarum Fruit Extract

Astringent
Helps hydrate Dry Skin Icon

Rosa Canina Fruit Extract

Astringent
Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Dark Spots Icon

Sodium Hydroxide

Buffering

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
Not safe for Fungal Acne Icon

Polysorbate 60

Emulsifying
Not safe for Fungal Acne Icon

Sorbitan Isostearate

Emulsifying
1-2 / 0 Not safe for Fungal Acne Icon

Ascorbic Acid

Antioxidant
Vitamin C IconAntioxidant IconHelps with Anti-Aging IconHelps brighten skin IconGood for Minimizing Pores IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Dark Spots IconGood for Skin Texture Icon

Aroma

Sodium Chloride

Masking
Bad for Acne Prone Skin IconCan worsen Dry Skin IconMay worsen Rosacea Icon

Citral

Perfuming
Fragrance IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

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Hydrating 100% Strong Scent 100% Works Well 100%

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

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