Maybelline Fit Me Liquid Concealer - 030 Honey Versus Tower 28 Beauty Swipe Serum Concealer - 1.0 BH
Updated on October 26, 2023
Overview
What they are
These products are both concealers. They have a total of 8 ingredients in common
Cool Features
They both contain Vitamin E
Suited For
They're both likely to be good for anti aging, dry skin, brightening skin and sensitive skin
Free From
They both do not contain any harsh alcohols, common allergens, fragrances or oils
What's Inside
They both contain sulfates
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Maybelline Fit Me Liquid Concealer 24 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Free from
Safety & Ethics
American Brand
Free from
Safety & Ethics
American Brand
At a glance
Click on any of the items below to learn more
Maybelline Fit Me Liquid Concealer 24 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Ingredients, at a glance
What's in this product, and how it might affect your skin.
Notable Ingredients
Benefits
Concerns
Ingredients, at a glance
What's in this product, and how it might affect your skin.
Notable Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
2 Concerns
Titanium dioxide is known for its UVA and UVB protection properties. It is non-comedogenic and non-irritating. Titanium Dioxide is a physical sunscreen. Physical sunscreens reflect light and prevent it from reaching your skin.
Non-Reef-Safe
Ozokerite is a naturally occuring mineral wax. In cosmetics, ozokerite is used as a texture enhancer.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.
Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
Methylparaben is a preservative and is a paraben. It is used to prevent the growth of fungus, mold, and other harmful bacteria. Parabens are chemicals used as preservatives in both cosmetics and food.
Paraben2 Concerns
Alumina is another name for the compound aluminum oxide. It is used as a thickener, absorbent, and abrasive.
Butylparaben is a preservative, is a paraben, and is not reef safe. It can be bad for dry skin and worsen eczema.
Paraben3 Concerns
Aluminum Hydroxide is a form of aluminum. It can be naturally found in nature as the mineral gibbsite. In cosmetics, Aluminum Hydroxide is used as a colorant, pH adjuster, and absorbent.
Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Antioxidant3 Benefits
Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.
2 Concerns
Chamomilla Recutita Extract comes from the Chamomile flower.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
Mica refers to a group of silicate minerals. Mica crystals are easily split to give products a shimmer. These crystals are able to reflect light to temporarily give your skin a glowy look.
Honey, Water, Cyclopentasiloxane, Hydrogenated Polyisobutene, Glycerin, Sorbitan Isostearate, Propylene Glycol, Titanium Dioxide, Ozokerite, Phenoxyethanol, Magnesium Sulfate, Disteardimonium Hectorite, Disodium Stearoyl Glutamate, Methylparaben, Acrylates Crosspolymer, Alumina, Butylparaben, Aluminum Hydroxide, Tocopherol, Silica, Chamomilla Recutita Extract, CI 77891, Iron Oxides, Mica
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
Isononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.
Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
This ingredient is an emulsifier. It is created from Polyglycerin-3 and Ricinoleic Acid.
Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.
Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.
Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.
This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth.
Magnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
Antioxidant
Sodium Lauroyl Glutamate is the sodium salt from the lauric acid of glutamic acid.
Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
We don't have a description for Cassia Angustifolia Seed Polysaccharide yet.
Centella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.
Lactobacillus Ferment Lysate is a postbiotic with skin soothing properties. Postbiotics are inactive molecules produced by probiotic bacteria that provide skin benefits.
Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.
4 Benefits
We don't have a description for Punica Granatum Bark/Fruit Extract yet.
Lactobacillus Ferment is created by fermenting the Lactobacillus bacteria. It helps keep our skin's natural barrier and microbiome healthy.
Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
Water, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, CI 77002, CI 77891, Iron Oxides
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterHydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.
Hydrogenated Polyisobutene is often used as a mineral oil replacement.
Learn more about Hydrogenated PolyisobuteneGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinSorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.
As an emulsifier, Sorbitan Isostearate prevents oils and water from separating.
Due to its isostearic acid base, it may not be safe for Malassezia or fungal acne.
Learn more about Sorbitan IsostearateMagnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.
In cosmetics, Magnesium Sulfate is used to thicken a product or help dilute other solids. It is a non-reactive and non-irritating ingredient.
You might recognize Magnesium Sulfate as epsom salt, or the bath salt used to help relieve muscle aches.
One study shows magnesium deficiency may lead to inflammation of the skin. Applying magnesium topically may help reduce inflammation.
Learn more about Magnesium SulfateDisteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
Ingredient Ratings
Here's what our community thinks of the ingredients in these products.
When to use
Maybelline Fit Me Liquid Concealer 24 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Reviews
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