Shampoo
Shampoo
Japanese Japan
Japanese Japan

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Lauramidopropyl Betaine

Cleansing

Sodium Methyl Cocoyl Taurate

Cleansing
Coconut Derived Icon

Cocamidopropyl Betaine

Cleansing
Coconut Derived IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Rosacea Icon

Cocamide DEA

Emulsifying
Coconut Derived Icon

Sodium Laureth-4 Carboxylate

Cleansing

Lauryl Glucoside

Cleansing

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Sodium Lauroyl Methylalanine

Lauramidopropyl Hydroxysultaine

Cleansing

Honey

Humectant
Helps hydrate Dry Skin Icon

Gamma-Docosalactone

Skin Conditioning

Dihydroxymethylsilylpropoxy Hydroxypropyl Hydrolyzed Casein

Skin Conditioning

Isostearoyl Hydrolyzed Collagen

Cleansing
Helps with Anti-Aging Icon

Soluble Collagen

Humectant
Helps with Anti-Aging IconHelps hydrate Dry Skin Icon

Adansonia Digitata Seed Oil

Emollient
Oil IconHelps hydrate Dry Skin IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Hydrolyzed Sesame Protein

Skin Conditioning

Hydrolyzed Silk Pg-Propyl Methylsilanediol

Skin Conditioning

Cetearamidoethyl Diethonium Hydrolyzed Rice Protein

Sodium Dilauramidoglutamide Lysine

Humectant

Bis-Ethoxydiglycol Cyclohexane 1,4-Dicarboxylate

Emollient

Sodium Hexeth-4 Carboxylate

Cleansing

Hydroxypropyltrimonium Hyaluronate

Helps hydrate Dry Skin Icon

Sodium Carboxymethyl Hyaluronate

Humectant

Polyquaternium-64

Hydrolyzed Silk

Humectant
Helps hydrate Dry Skin Icon

Hydrolyzed Keratin

Humectant
Helps hydrate Dry Skin Icon

Distearyldimonium Chloride

Quaternium-33

Ceramide Ng

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconGood for Barrier Repair Icon

Ceramide NP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Ceramide AP

Skin Conditioning
Ceramide IconHelps with Anti-Aging IconHelps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Barrier Repair Icon

Diethyl Sebacate

Emollient

Arginine

Masking
Helps hydrate Dry Skin IconGood for Scar Healing Icon

Polyquaternium-10

Polyquaternium-47

Skin Conditioning

Cholesterol

Emollient
0 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Phytic Acid

AHA IconHelps with Anti-Aging IconHelps brighten skin Icon

Ethylhexyl Methoxycinnamate

UV Absorber
0 / 0 UV Protection IconChemical UV Filter IconMay cause irritation IconNon-Reef-Safe Icon

Diethylamino Hydroxybenzoyl Hexyl Benzoate

UV Filter
Chemical UV Filter Icon

Caramel

Cosmetic Colorant

Butylene Glycol

Humectant
1 / 0 Helps hydrate Dry Skin IconGood for Barrier Repair Icon

Propylene Glycol

Humectant
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Potassium Hydroxide

Buffering

Silver Oxide

Antimicrobial

Isostearic Acid

Cleansing
Bad for Acne Prone Skin IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconNot safe for Fungal Acne Icon

Disodium EDTA

PPG-7

Skin Conditioning

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

Isopropyl Alcohol

Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Sodium Benzoate

Masking
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Emulsifying, Emulsion Stabilising, Surfactant

Cocamide DEA is a coconut-derived cleansing agent that creates rich foam and helps to thicken the consistency of cleansing products.

This ingredient effectively removes dirt and oil while helping to stabilize formulations, making it a common addition to shampoos, body washes, and facial cleansers.

It has become less popular in recent formulations due to potential irritation in sensitive skin types and concerns about trace amounts of diethanolamine (DEA), which can potentially form nitrosamines.

While still considered safe at regulated concentrations, many manufacturers now opt for gentler alternatives like cocamidopropyl betaine or other surfactants that offer similar benefits with fewer potential drawbacks.

Learn more about Cocamide DEA
Cleansing, Surfactant

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine

We don't have a description for Dihydroxymethylsilylpropoxy Hydroxypropyl Hydrolyzed Casein yet.

Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Humectant, Skin Conditioning

Honey mostly shows up in skincare as a humectant and skin conditioning agent. This is because its natural sugars (fructose and glucose) help hold onto water so skin feels softer and more hydrated.

Beyond hydration, honey also has antibacterial and wound-supporting properties. Its antibacterial action comes from a mix of things:

Manuka-type honey has an extra bacteria-killing compound called methylglyoxal, while all Honey contains a natural antibacterial protein called bee defensin-1.

Honey also nudges your immune cells to release signals that start the healing process. This is why medical-grade Honey is actually used in real wound dressings.

Just keep in mind that most of the strong clinical evidence is for wound care and not everyday cosmetic claims.

On concentrations and safety:
According to industry data, honey is used up to 22% in paste/mud packs, 7% as a honey extract in body/hand products, and face skincare levels sit well below that.

A human repeat insult patch test of 7% honey extract in 112 subjects showed no sensitization.

Allergy-wise, honey itself is a rare sensitizer. The bigger culprit is usually propolis that sometimes tags along in less-refined honey.

People allergic to propolis, conifer, poplar, salicylates, or Balsam of Peru are advised to avoid this ingredient due to shared allergens.

You might see this ingredient listed as either Honey or Mel (they're the same thing). Mel is simply the Latin word for honey.

A lot of people wonder if Honey is vegan, and technically it isn't.

Honey is made by bees; they gather nectar and their natural enzymes turn it into the Honey we know. So because it comes from an animal, it doesn't fit a vegan lifestyle.

And please remember to be kind to bees :). They're vital to so many ecosystems, and many species are struggling so they're worth protecting.

Learn more about Honey
Humectant, Skin Conditioning

Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.

Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.

As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.

Learn more about Hydrolyzed Keratin
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

For haircare friends: this ingredient is not a silicone.

Learn more about Polyquaternium-10
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

We don't have a description for Sodium Lauroyl Methylalanine yet.

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