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Overview

What they are

These products are both vegan, cruelty-free, and reef safe shampoos. They have a total of 11 ingredients in common

Suited For

They're both likely to be good for dry skin and brightening skin

Free From

They both do not contain any harsh alcohols, parabens, silicones or sulfates

What's Inside

They both contain common allergens and fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Fable & Mane HoliRoots Shampoo
Fable & Mane HoliRoots Shampoo
Shampoo
British Brand United Kingdom
Amika Normcore Signature Shampoo
Amika Normcore Signature Shampoo
Shampoo
American Brand United States

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Benefits

Concerns

Benefits

Concerns

Ingredients Side-by-side

found in both products
HoliRoots Shampoo
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Sodium Cocoyl Isethionate Cleansing
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

Disliked Full details ->
Aloe Barbadensis Leaf Juice Skin Conditioning
Helps reduce Skin Redness IconHelps reduce irritation Icon
2 Benefits

Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.

Cocamidopropyl Hydroxysultaine Cleansing, Skin Conditioning

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

Disliked Full details ->
Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
FragranceFragrance Icon 2 Concerns

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very Disliked Full details ->
Decyl Glucoside Cleansing, Emulsion Stabilising

Decyl Glucoside is a glucose-based surfactant. Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away.

Lauryl Glucoside Cleansing

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

Sodium Lauroyl Sarcosinate Cleansing, Emulsifying, Foaming

Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil. As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.

Disliked Full details ->
Maltitol Humectant, Masking, Moisturising

We don't have a description for Maltitol.

Unknown Full details ->
Xylitol Humectant, Skin Conditioning

Xylitol is a humectant and prebiotic. It can help with dry skin.

Xylitylglucoside Humectant, Skin Conditioning

Xylitylglucoside is created from xylitol and glucose, two humectants.

Anhydroxylitol Humectant, Skin Conditioning

This ingredient is created from dehydrating xylitol in acidic conditions. Xylitol is a famous sugar and humectant.

Cocos Nucifera Oil Masking, Perfuming, Skin Conditioning
4 / 0 Fragrance IconOil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon
FragranceFragrance Icon OilOil Icon 2 Concerns

Cocos Nucifera Oil is obtained from the kernels of the coconut fruit. In other words, this is coconut oil.

4 Com. / 0 Irr.
Very Disliked Full details ->
Helianthus Annuus Seed Oil Emollient, Masking, Skin Conditioning
0 / 0 Oil IconHelps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon
OilOil Icon Helps hydrate Dry SkinHelps hydrate Dry Skin Icon 2 Concerns

Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.

0 Com. / 0 Irr.
Disliked Full details ->
Pueraria Lobata Root Extract Humectant

We don't have a description for Pueraria Lobata Root Extract.

Bacopa Monnieri Extract Skin Conditioning

We don't have a description for Bacopa Monnieri Extract.

Unknown Full details ->
Eclipta Prostrata Extract Skin Conditioning

We don't have a description for Eclipta Prostrata Extract.

Pelvetia Canaliculata Extract Skin Protecting

We don't have a description for Pelvetia Canaliculata Extract.

Unknown Full details ->
Aegle Marmelos Root Extract Skin Conditioning

We don't have a description for Aegle Marmelos Root Extract.

Unknown Full details ->
Centella Asiatica Extract Cleansing, Skin Conditioning, Smoothing
Helps reduce Skin Redness IconHelps reduce irritation Icon
2 Benefits

Centella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.

Desmodium Gangeticum Root Extract Skin Conditioning

We don't have a description for Desmodium Gangeticum Root Extract.

Unknown Full details ->
Gmelina Arborea Root Extract Skin Conditioning

We don't have a description for Gmelina Arborea Root Extract.

Unknown Full details ->
Oroxylum Indicum Root Extract Skin Conditioning

We don't have a description for Oroxylum Indicum Root Extract.

Unknown Full details ->
Premna Serratifolia Root Extract Skin Conditioning

We don't have a description for Premna Serratifolia Root Extract.

Unknown Full details ->
Solanum Indicum Root Extract Skin Conditioning

We don't have a description for Solanum Indicum Root Extract.

Unknown Full details ->
Solanum Xanthocarpum Root Extract Masking

We don't have a description for Solanum Xanthocarpum Root Extract.

Unknown Full details ->
Stereospermum Suaveolens Root Extract Skin Conditioning

We don't have a description for Stereospermum Suaveolens Root Extract.

Unknown Full details ->
Tribulus Terrestris Root Extract Skin Conditioning

We don't have a description for Tribulus Terrestris Root Extract.

Unknown Full details ->
Orbignya Speciosa Kernel Oil Emollient
Oil Icon
OilOil Icon

Orbignya Speciosa Kernel Oil is an oil.

Unknown Full details ->
Curcuma Longa Root Extract Masking, Perfuming
Fragrance Icon
FragranceFragrance Icon

Curcuma Longa Root Extract is from the spice, turmeric. Besides being a healthy and delicious spice, turmeric also has plenty of skincare benefits. It has anti-inflammatory, antioxidant, and anti-microbial properties.

Melia Azadirachta Leaf Extract Skin Conditioning

Melia Azadirachta Leaf Extract is extract from the neem plant.

Phyllanthus Emblica Fruit Extract Humectant, Skin Conditioning

We don't have a description for Phyllanthus Emblica Fruit Extract.

Unknown Full details ->
Withania Somnifera Root Extract Skin Conditioning

Withania Somnifera Root Extract is also known as Ashwaganda extract. Ashwaganda is an evergreen shrub grown in India, the Middle East, and parts of Africa.

Unknown Full details ->
Astrocaryum Murumuru Seed Butter Emollient, Skin Conditioning
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Astrocaryum Murumuru Seed Butter isn't fungal acne safe.

Linum Usitatissimum Seed Oil Perfuming, Skin Conditioning
Fragrance IconOil IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon
FragranceFragrance Icon OilOil Icon 2 Concerns

Linum Usitatissimum Seed Oil is the expressed oil from the dried ripe seed of the Linseed, Linum usitatissimum L., Linaceae

Disliked Full details ->
Hibiscus Sabdariffa Flower Extract Skin Conditioning

This extract comes from the Roselle flower, or Hibiscus Sabdariffa. Roselle flowers are rich in antioxidants and have anti-aging benefits.

Trigonella Foenum-Graecum Seed Extract Perfuming, Skin Conditioning
Fragrance Icon
FragranceFragrance Icon

Trigonella Foenum-Graecum Seed Extract is a fragrance.

Unknown Full details ->
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride

We don't have a description for Hydroxypropyl Guar Hydroxypropyltrimonium Chloride.

Unknown Full details ->
Hydrolyzed Wheat Protein Pg-Propyl Silanetriol Skin Conditioning

We don't have a description for Hydrolyzed Wheat Protein Pg-Propyl Silanetriol.

Unknown Full details ->
Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Polyquaternium-10

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

Disliked Full details ->
Polyquaternium-7

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

Unknown Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Coconut Acid Cleansing, Emollient, Emulsifying
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Coconut Acid isn't fungal acne safe.

Very Disliked Full details ->
Sodium Isethionate Cleansing, Skin Conditioning

We don't have a description for Sodium Isethionate.

Unknown Full details ->
Sodium Lauroyl Lactylate Emulsifying

Sodium Lauroyl Lactylate is the lauric acid sodium salt of lactyl lactate.

Coco-Glucoside Cleansing, Foaming

Coco-Glucoside is a surfactant, or a cleansing ingredient. It is made from glucose and coconut oil.

Disliked Full details ->
Disodium Cocoyl Glutamate Cleansing

We don't have a description for Disodium Cocoyl Glutamate.

Glyceryl Oleate Emollient, Emulsifying, Perfuming
Fragrance IconNot safe for Fungal Acne Icon
FragranceFragrance Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Glyceryl Oleate is a fragrance and isn't fungal acne safe.

Very Disliked Full details ->
Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon
AHAAHA Icon 4 Benefits 2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked Full details ->
Potassium Sorbate Preservative
Preservative Icon
PreservativePreservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked Full details ->
Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Leuconostoc/Radish Root Ferment Filtrate Antimicrobial

Leuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc. Leuconostoc comes from lactic acid. This bacteria is used to make the traditional Korean side-dish, kimchi. It is also used to make sourdough bread (both incredibly yummy foods).

Coumarin Perfuming
Fragrance IconEU Allergen Icon
FragranceFragrance Icon EU AllergenEU Allergen Icon

Coumarins are a group of substances found naturally in plants. There are over 1300 types of coumarins identified. It has a natural vanilla scent.

Very Disliked Full details ->
Normcore Signature Shampoo
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Sodium Cocoyl Isethionate Cleansing
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

Disliked Full details ->
Glycol Distearate Emollient, Emulsifying, Skin Conditioning
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

Very Disliked Full details ->
Cocamidopropyl Hydroxysultaine Cleansing, Skin Conditioning

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

Disliked Full details ->
Cocamidopropylamine Oxide Cleansing

We don't have a description for Cocamidopropylamine Oxide.

Unknown Full details ->
Coconut Acid Cleansing, Emollient, Emulsifying
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Coconut Acid isn't fungal acne safe.

Very Disliked Full details ->
Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
FragranceFragrance Icon 2 Concerns

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very Disliked Full details ->
Hippophae Rhamnoides Fruit Extract Skin Conditioning

Hippophae Rhamnoides Fruit Extract comes from the seabuckthorn berry. This berry is native to Asia and has been used in traditional medicine for centuries.

Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Sodium Isethionate Cleansing, Skin Conditioning

We don't have a description for Sodium Isethionate.

Unknown Full details ->
Peg-150 Distearate Emulsifying
2 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Peg-150 Distearate is an emulsifier and thickening agent. It is created from stearic acid.

2 Com. / 0 Irr.
Unknown Full details ->
Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Guar Hydroxypropyltrimonium Chloride Skin Conditioning

This ingredient is derived from guar gum.

Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Hexylene Glycol Emulsifying, Skin Conditioning, Solvent
0-2 / 0-1

Hexylene Glycol is a surfactant. Glycols are a class of alcohols. Hexylene Glycol is a surfactant and emulsifier.

0-2 Com. / 0-1 Irr.
Disliked Full details ->
Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon
AHAAHA Icon 4 Benefits 2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked Full details ->
Sodium Chloride Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon
3 Concerns

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very Disliked Full details ->
Polyquaternium-7

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

Unknown Full details ->
Cocamidopropyl Betaine Cleansing
May worsen Eczema Icon
May worsen EczemaMay worsen Eczema Icon

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

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Cocamidopropyl Dimethylamine Emulsifying

Cocamidopropyl Dimethylamine comes from the fatty acids of coconut oil. It is an emulsifier, meaning it helps stabilize and mix ingredients.

Disliked Full details ->
Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Butylphenyl Methylpropional Perfuming
Fragrance IconEU Allergen Icon
FragranceFragrance Icon EU AllergenEU Allergen Icon

Butylphenyl Methylpropional is a synthetic fragrance. You might know it as "lilial". The scent of this ingredient is floral-like and similar to the scent of lily flowers.

Very Disliked Full details ->
Limonene Perfuming, Solvent
Fragrance Icon
FragranceFragrance Icon

Limonene is a fragrance that adds scent and taste to a formulation.

Very Disliked Full details ->
Hydroxycitronellal Perfuming
Fragrance IconEU Allergen Icon
FragranceFragrance Icon EU AllergenEU Allergen Icon

Hydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".

Very Disliked Full details ->
Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde Masking, Perfuming
Fragrance IconEU Allergen Icon
FragranceFragrance Icon EU AllergenEU Allergen Icon

Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde is a synthetic fragrance. The more common name for this ingredient is Lyral.

Unknown Full details ->

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Cleansing
Disliked

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

By binding to water and oil, it helps gently clean skin. It also helps the spreadability of the product.

Sodium cocoyl isethionate is also added to help create foam without drying the skin. However, this is depending on the amount of Sodium cocoyl isethionate.

Sodium Cocoyl Isethionate may not be fungal acne safe.

Learn more about Sodium Cocoyl Isethionate
Cleansing, Skin Conditioning
Disliked

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.

Masking, Perfuming
Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Skin Conditioning
Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

Humectant, Skin Conditioning, Skin Protecting
Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Cleansing, Emollient, Emulsifying
Very Disliked

Coconut Acid isn't fungal acne safe.

Cleansing, Skin Conditioning

We don't have a description for Sodium Isethionate.

Buffering, Masking
Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Ingredient Ratings

Here's what our community thinks of the ingredients in these two products.

HoliRoots Shampoo
14
5
15
20
liked
mixed
disliked
not rated
Normcore Signature Shampoo
5
1
14
5
liked
mixed
disliked
not rated

When to use

2 Routines
0% use in am
100% use in pm
50% use every 4_days