Overview
What it is
Shampoo with 65 ingredients that contains PHA
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and better texture
Free From
It doesn't contain any oils or parabens
Fun facts
Verb is from United States. This product is used in 1 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningGlycerin
HumectantCocamidopropyl Betaine
CleansingDisodium Laureth Sulfosuccinate
CleansingSodium Lauroyl Sarcosinate
CleansingSodium C14-16 Olefin Sulfonate
CleansingLaureth-3
EmulsifyingPEG-120 Methyl Glucose Trioleate
CleansingPanthenol
Skin ConditioningCocamide Mea
EmulsifyingGlycol Distearate
EmollientChondrus Crispus Extract
Skin ConditioningAscophyllum Nodosum Extract
Skin ConditioningLaminaria Saccharina Extract
Skin ProtectingPalmaria Palmata Extract
Skin ProtectingUndaria Pinnatifida Extract
Skin ConditioningTrichilia Emetica Seed Butter
EmollientAspergillus Ferment
Skin ConditioningArginine
MaskingXylitylglucoside
HumectantAnhydroxylitol
HumectantXylitol
HumectantSodium Methyl 2-Sulfolaurate
CleansingSodium Lauryl Sulfoacetate
CleansingPropanediol
SolventParfum
MaskingPolyquaternium-7
Dimethicone Pg-Diethylmonium Chloride
Polyquaternium-10
Gluconolactone
Skin ConditioningButylene Glycol
HumectantSodium Chloride
MaskingSilicone Quaternium-20
Skin ConditioningSodium Sulfate
Lauric Acid
CleansingXanthan Gum
EmulsifyingAmodimethicone
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
Bis-PCA Dimethicone
Cetrimonium Chloride
AntimicrobialQuaternium-80
Sarcosine
Skin ConditioningTrideceth-12
EmulsifyingLinoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone
Disodium 2-Sulfolaurate
CleansingHydroxypropylammonium Gluconate
HumectantHydroxypropylgluconamide
HumectantHexylene Glycol
EmulsifyingDisodium PEG-12 Dimethicone Sulfosuccinate
CleansingPropylene Glycol
HumectantIsopropyl Alcohol
SolventMaleic Acid
BufferingCitric Acid
BufferingAminomethyl Propanol
BufferingSodium Acetate
BufferingPotassium Sorbate
PreservativeSodium Benzoate
MaskingCalcium Gluconate
HumectantBenzyl Alcohol
PerfumingTartaric Acid
BufferingDehydroacetic Acid
PreservativeLimonene
PerfumingHexyl Cinnamal
PerfumingHydroxycitronellal
PerfumingLinalool
PerfumingWater, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, PEG-120 Methyl Glucose Trioleate, Panthenol, Cocamide Mea, Glycol Distearate, Chondrus Crispus Extract, Ascophyllum Nodosum Extract, Laminaria Saccharina Extract, Palmaria Palmata Extract, Undaria Pinnatifida Extract, Trichilia Emetica Seed Butter, Aspergillus Ferment, Arginine, Xylitylglucoside, Anhydroxylitol, Xylitol, Sodium Methyl 2-Sulfolaurate, Sodium Lauryl Sulfoacetate, Propanediol, Parfum, Polyquaternium-7, Dimethicone Pg-Diethylmonium Chloride, Polyquaternium-10, Gluconolactone, Butylene Glycol, Sodium Chloride, Silicone Quaternium-20, Sodium Sulfate, Lauric Acid, Xanthan Gum, Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Bis-PCA Dimethicone, Cetrimonium Chloride, Quaternium-80, Sarcosine, Trideceth-12, Linoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone, Disodium 2-Sulfolaurate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hexylene Glycol, Disodium PEG-12 Dimethicone Sulfosuccinate, Propylene Glycol, Isopropyl Alcohol, Maleic Acid, Citric Acid, Aminomethyl Propanol, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Calcium Gluconate, Benzyl Alcohol, Tartaric Acid, Dehydroacetic Acid, Limonene, Hexyl Cinnamal, Hydroxycitronellal, Linalool
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineThis ingredient is a cleansing agent, surfactant, and foam booster. It considered an alternative to traditional sulfates (Sulfosuccinate) and is allowed in "sulfate-free" products.
According to a manufacturer, this ingredient is mild and can be used in baby and bath options.
Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil.
As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.
Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.
Learn more about Sodium Lauroyl SarcosinateSodium C14-16 Olefin Sulfonate is a surfactant that helps water and oil mix so that dirt, sweat, sebum, and sunscreen can rinse away easily. It's not technically a sulfate, but behaves similarly in formulas.
What it does:
Sodium C14-16 Olefin Sulfonate is a strong cleansing surfactant and is much stronger than many mild cleansers. Because it works deeply, it can disrupt the skin's barrier. This can lead to dryness or irritation for those with sensitive skin.
Compared to gentler surfactants, it's effective but more likely to dry or irritate if not balanced with soothing ingredients.
CIR considers sodium α-olefin sulfonates (including C14-16) to be safe for use in rinse-off products when properly formulated. It is poorly absorbed through normal skin but absorption increases if the skin barrier is already damaged.
Learn more about Sodium C14-16 Olefin SulfonateWe don't have a description for Laureth-3 yet.
PEG-120 Methyl Glucose Trioleate isn't fungal acne safe.
Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolThis ingredient is made by combining the fatty acids from coconut oil with monoethanolamine. It is an emulsifier that helps boost foam, thicken texture, and help keep ingredients together in a formula.
Glycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearateChondrus Crispus Extract comes from a red algae native to the northern Atlantic coasts of Europe and North America. It helps hydrate the skin and is rich in antioxidants.
The antioxidants in chondrus crispus include lutein and zeaxanthin. Lutein has the ability to filter blue light from screens.
Other contents of chondrus crispus include polysaccharides, peptides, and amino acids. These help hydrate the skin.
What's the difference between algae and seaweed?
Algae is a broad term that includes seaweed. Not all algae is seaweed.
Ascophyllum Nodosum Extract is from brown seaweed that grows in the northern Atlantic Ocean. It is an antioxidant. Antioxidants help fight off free-radicals. Free-radicals are molecules that may damage our skin cells.
Ascophyllum Nodosum Extract is also used to enhance the texture of products.
We don't have a description for Laminaria Saccharina Extract yet.
Palmaria palmata, commonly known as dulse or red dulse, is a red seaweed found in the northern Atlantic and Pacific coasts. It is rich in minerals and antioxidants, giving it skin protecting properties.
Undaria Pinnatifida Extract comes from a kelp native to the northern Pacific Ocean. It is more commonly known as "wakame".
This kelp contains fatty acids, sodium, calcium, iodine, thiamine, and niacin. Studies show a polysaccharide known as fucoidan exhibits strong antioxidant activities. Fucoidan can be found in the cell walls of many species of brown seaweed.
Wakame prefers cold and temperate oceans. It is used in Japanese and Korean cuisine (yummy!).
Learn more about Undaria Pinnatifida ExtractTrichilia Emetica Seed Butter isn't fungal acne safe.
Aspergillus Ferment is created when Aspergillus fungi is fermented under controlled conditions. This is the same fungi used to make sake, miso, and soy sauce.
The fungi breaks down to produce a mix of enzymes, amino acids, vitamins, and bioactive compounds during fermentation.
One such compound is kojic acid; kojic acid is widely considered a gentler alternative to hydroquinone. You should know: the amount of kojic acid in Aspergillus Ferment will vary depending on species used and how the fermentation was done.
There's an in-vitro study from 2019 found that ceramide-like compounds from Aspergillus luchuensis helped skin cells turn on the genes related to barrier repair and moisture retention. Just keep in mind this was tested on cells in a lab and not on actual people's faces.
If you're someone who deals with fungal acne (malassezia folliculitis), you might want to instinctively want to skip this ingredient.
That's understandable since it is derived from a fungus. It's worth knowing that Aspergillus and Malassezia are completely different organisms and there's no research suggesting that Aspergillus Ferment feeds or worsens malassezia overgrowth on the skin.
However, if you're actively managing fungal acne, being cautious with any new ingredient is reasonable.
Learn more about Aspergillus FermentArginine is a semi-essential amino acid. This just means our bodies can product a bit on its own, but sometimes needs a little boost from food sources.
It is a part of your skin's natural moisturizing factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.
Here's an interesting thing about Arginine: your skin converts it into urea through the Krebs-Henseleit urea cycle. Urea is one of the most effective humectants your skin naturally produces.
A clinical study showed applying 2.5% arginine hydrochloride to atopic dermatitis skin showed significant urea levels in the stratum corneum and improved moisture in just four weeks.
Arginine is also a precursor to nitric oxide; nitric oxide improves microcirculation and supports wound healing and collagen synthesis.
One study found that an amino acid complex containing Arginine reduced skin irritation, improved hydration, and accelerated skin repair in clinical / in-vivo studies.
Arginine itself is an amino acid and not a fatty acid, oil, or ester. On its own, it's not a direct food source for Malassezia, or the yeast that causes fungal acne.
Learn more about ArginineXylitylglucoside is created from xylitol and glucose, two humectants.
Not surprisingly, this ingredient is also a humectant. It attracts and holds water in your skin, helping to maintain hydration.
This ingredient is most commonly found in a popular trio called Aquaxyl. Aquaxyl is made up of anhydroxylitol(24 - 34%), xylitylglucoside (35 - 50%), and xylitol (5 - 15%).
According to a manufacturer, Aquaxyl is known for a 3-D hydration concept and an anti-dehydration shield to reinforce the outer layer of skin.
Learn more about XylitylglucosideThis ingredient is created from dehydrating xylitol in acidic conditions. Xylitol is a famous sugar and humectant.
Much like its predecessor, anhydroxylitol is a humectant. Humectants attract and hold water to moisturize the skin.
This ingredient is most commonly found in a popular trio called Aquaxyl. Aquaxyl is made up of anhydroxylitol (24 - 34%), xylitylglucoside (35 - 50%), and xylitol (5 - 15%).
According to a manufacturer, Aquaxyl is known for a 3-D hydration concept and an anti-dehydration shield to reinforce the outer layer of skin.
This ingredient is often derived from plants such as wood and sugarcane.
Learn more about AnhydroxylitolXylitol is a humectant and prebiotic. It can help with dry skin.
In studies, xylitol has been shown to improve dry skin. It decreased transepidermal water loss, or when water passes through the skin and evaporates. Xylitol also showed to help improve the biomechanical properties of the skin barrier.
The prebiotic property of xylitol may also help reinforce our skin's natural microbiome. Having a healthy microbiome prevents infection by bad bacteria and helps with hydration.
As a humectant, Xylitol helps draw moisture from both the air and from deeper skin layers. This helps keep skin hydrated.
Xylitol is a sugar alcohol and commonly used as a sugar substitute. It is naturally occurring in plants such as strawberries and pumpkin.
Learn more about XylitolWe don't have a description for Sodium Methyl 2-Sulfolaurate yet.
Sodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor. It is an alternative to traditional sulfates and is commonly found in "sulfate-free" products.
In cosmetics, this ingredient is used to increase the volume of foam, emulsify ingredients, and as a cleansing agent.
As a cleansing agent, sodium lauryl sulfoacetate helps reduce the surface tension of dirt, oil, and other pollutants so they can be rinsed away easily.
Cosmetic Ingredient Review found this ingredient to irritate the eyes and skin in concentrations of 0.18% and 0.7%.
Learn more about Sodium Lauryl SulfoacetatePropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPolyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.
According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.
Dimethicone Pg-Diethylmonium Chloride is a type of silicone.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10Gluconolactone is a PHA. PHAs are a great gentle alternative to traditional AHAs.
When applied, Gluconolactone has the same affect on skin as AHAs such as lactic acid. It helps dissolve the dead skin cells in the top layer of your skin. This improves texture and brightens the skin.
PHAs are more gentle than AHAs due to their larger structure. They do not penetrate as deeply as AHAs and take a longer time to dissolve dead cells. Studies show PHAs do not cause as much irritation.
Gluconolactone has some interesting properties:
In a 2004 study, Gluconolactone was found to prevent UV damage in mouse skin cells and has not been found to increase sun sensitivity. However, we still recommend wearing SPF daily.
This ingredient is is an created by reacting gluconic acid with an alcohol.
Learn more about GluconolactoneButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideSilicone Quaternium-20 is a type of silicone.
Sodium Sulfate is a type of sulfate.
Lauric Acid is a saturated fatty acid naturally found in coconut oil, palm kernel oil, and even breast milk.
In cosmetics, it is an:
Lab studies have found that lauric acid is surprisingly good at killing acne-causing bacteria. However, these tests were done on bacteria in a petri dish and not on real skin, so we can't say for certain it works the same in a formulation on a real face.
The comedogenic rating of 4 comes from the 1972 rabbit ear model using undiluted ingredients. Comedogenicity is highly individual and one comedogenic ingredient cannot predict how a formula will behave on skin.
This ingredient is not fungal acne safe and research has confirmed Malassezia can use it as a food source.
Learn more about Lauric AcidXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumThis water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.
In haircare, this ingredient:
- Adds shine
- Protects color
- Offers thermal protection
- Boosts hair strength
- Does not build up as easily
We don't have a description for Hydroxypropyl Guar Hydroxypropyltrimonium Chloride yet.
Bis-PCA Dimethicone is a type of silicone.
This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.
Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.
We don't have a description for Quaternium-80 yet.
Sarcosine is a skin conditioning ingredient. It is a synthetic amino acid.
It is an intermediate and byproduct in glycine synthesis and degradation. Glycine is an amino acid naturally found in our skin.
This ingredient also goes by the name of methylglycline.
Learn more about SarcosineWe don't have a description for Trideceth-12 yet.
Linoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone is a type of silicone.
We don't have a description for Disodium 2-Sulfolaurate yet.
We don't have a description for Hydroxypropylammonium Gluconate yet.
We don't have a description for Hydroxypropylgluconamide yet.
Hexylene Glycol is a multitasker ingredient that works as a solvent, humectant, emulsifier, viscosity reducer, and preservative booster.
It is able to dissolve both water and oil-soluble ingredients to stabilize tricky actives and make products spread more easily.
As a humectant, it pulls water into the skin. But it's a pretty minor moisturizing ingredient compared to other humectants, like glycerin.
Interestingly, it can act as a mild penetration enhancer. One in vitro study on human skin found a 12% concentration upped the absorption of mometasone furoate (a medicinal ingredient used to treat inflammatory skin conditions) up to 7%.
This ingredient is typically used at levels of 0.1-10% depending on the role it's playing.
A patch test study on eczema patients didn't find a significant increase in irritation versus the control group, but the potential for irritation rises at higher concentrations.
Learn more about Hexylene GlycolDisodium PEG-12 Dimethicone Sulfosuccinate is a type of silicone.
Propylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolIsopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.
This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Isopropyl AlcoholWe don't have a description for Maleic Acid yet.
Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidAminomethyl Propanol is used to adjust the pH of products. It is also used as a base to create other organic compounds. Having a balanced pH is important for protecting your skin.
Aminomethyl propanol is safe to use in cosmetics up to 1%. It is soluble in water.
We don't have a description for Sodium Acetate yet.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateThis ingredient is calcium salt of gluconic acid. It is a humectant, meaning it attracts water to your skin.
Benzyl Alcohol is an aromatic alcohol with several roles: it's a preservative, solvent, and mild fragrance component with a floral scent.
This ingredient has been deemed safe for use in cosmetic formulations at concentrations up to 5%, and up to 10% in hair dyes. You'll typically see 0.5-2% in most rinse-off or leave-on products.
As a preservative, it works by disrupting the membrane of microbial proteins. This helps keep bacteria and fungi from growing in your products.
The sensitization picture is actually quite assuring as well:of nearly 71,000 patients patch tested with benzyl alcohol, only 0.21% showed a positive reaction with most of them being weakly positive.
This led researchers to conclude that benzyl alcohol cannot be regarded as a significant contact allergen.
It is worth noting this ingredient is classified as one of the EU's regulated fragrance allergens and restricted to 1% in finished products.
Labels must also declare it in concentrations above 0.001% in leave-on products and 0.01% in rinse-off products.
At concentrations around 5%, localized redness and itching can appear as a direct irritant response and not as a true allergic reaction.
Learn more about Benzyl AlcoholTartaric acid is an AHA with exfoliating and antioxidant properties. It is found in many fruits, such as tamarind, grapes, bananas, and avocados.
AHAs provide chemical exfoliation, helping to improve skin tone and texture.
Tartaric acid is not as well studied as other AHAs, such as glycolic acid.
Learn more about Tartaric AcidDehydroacetic Acid is a synthetic preservative that keeps your products safe from microbes.
As an organic acid, it penetrates microbial cell walls and disrupts cellular metabolism. This makes it effective against bacteria, yeast, and mold.
It is effective at low concentrations (<0.6%). Clinical studies have found it to be non-irritating, non-sensitizing, and non-photosensitizing.
Learn more about Dehydroacetic AcidLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalHydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".
Hydroxycitronellal is a known EU allergen and may cause irritation when applied to the skin.
Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
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Verb is a American brand
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Read more about us· Updated May 29, 2024 • Added by anemone