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Verb Bonding Mask Versus Color Wow Money Mask Deep Hydrating & Strengthening Hair Treatment

Hair Mask
Hair Mask
American Brand United States
American Brand United States

Updated on May 29, 2024

Overview

What they are

These products are both cruelty-free and reef safe hair masks. They have a total of 20 ingredients in common

Cool Features

They both contain AHA

Suited For

They're both likely to be good for dry skin, brightening skin, oily skin, reducing pores, scar healing and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain harsh alcohols, common allergens, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

Free from

Safety & Ethics

American Brand

Brand country of origin

Free from

Safety & Ethics

American Brand

Brand country of origin

At a glance

Click on any of the items below to learn more

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Bonding Mask
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

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Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration.

1 Com. / 0 Irr.
Very disliked
SiliconSilicon Icon
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Stearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Cetyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Loved by users
2 Benefits
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Cetyl Esters Emollient, Skin Conditioning
1 / 1 Not safe for Fungal Acne Icon

Cetyl Esters is a synthetic wax made up of mostly fatty acids and fatty alcohols. It is strcturally similar to wax taken from whales.

1 Com. / 1 Irr.
Very disliked
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Behentrimonium Chloride Preservative
Preservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

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PreservativePreservative Icon
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Quaternium-98 Emollient, Skin Conditioning

We don't have a description for Quaternium-98 yet.

Not enough ratings
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Distearyldimonium Chloride

We don't have a description for Distearyldimonium Chloride yet.

Mixed reviews
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Stearamidopropyl Dimethylamine Emulsifying

We don't have a description for Stearamidopropyl Dimethylamine yet.

Disliked by users
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Panthenol Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

0 Com. / 0 Irr.
Loved by users
3 Benefits
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Amodimethicone
Silicon Icon

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

Disliked by users
SiliconSilicon Icon
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Isopropyl Myristate Emollient, Masking
3-5 / 3 May worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Isopropyl Myristate is an emollient, thickening agent, and texture enhancer. It is created from isopropyl alcohol and myristic acid.

3-5 Com. / 3 Irr.
Very disliked
3 Concerns
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Chondrus Crispus Extract Skin Conditioning
Helps hydrate Dry Skin Icon

Chondrus Crispus Extract comes from a red algae native to the northern Atlantic coasts of Europe and North America. It helps hydrate the skin and is rich in antioxidants.

Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Palmaria Palmata Extract Skin Protecting

We don't have a description for Palmaria Palmata Extract yet.

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Ascophyllum Nodosum Extract Skin Conditioning

Ascophyllum Nodosum Extract is from brown seaweed that grows in the northern Atlantic Ocean. It is an antioxidant. Antioxidants help fight off free-radicals. Free-radicals are molecules that may damage our skin cells.

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Laminaria Saccharina Extract Skin Protecting

We don't have a description for Laminaria Saccharina Extract yet.

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Undaria Pinnatifida Extract Skin Conditioning, Skin Protecting

Undaria Pinnatifida Extract comes from a kelp native to the northern Pacific Ocean. It is more commonly known as "wakame".

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Trichilia Emetica Seed Butter Emollient, Skin Conditioning

We don't have a description for Trichilia Emetica Seed Butter yet.

Not enough ratings
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Schinziophyton Rautanenii Kernel Oil Emollient
Oil IconNot safe for Fungal Acne Icon

Schinziophyton Rautanenii Kernel Oil is an oil and isn't fungal acne safe.

Not enough ratings
OilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Aspergillus Ferment Skin Conditioning

We don't have a description for Aspergillus Ferment yet.

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Xylitol Humectant, Skin Conditioning

Xylitol is a humectant and prebiotic. It can help with dry skin.

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Anhydroxylitol Humectant, Skin Conditioning

This ingredient is created from dehydrating xylitol in acidic conditions. Xylitol is a famous sugar and humectant.

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Xylitylglucoside Humectant, Skin Conditioning

Xylitylglucoside is created from xylitol and glucose, two humectants.

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Caprylyl Methicone Skin Conditioning
Silicon Icon

Caprylyl Methicone is a type of silicone.

Disliked by users
SiliconSilicon Icon
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PEG-12 Dimethicone Skin Conditioning
Silicon Icon

PEG-12 Dimethicone is a type of silicone.

Very disliked
SiliconSilicon Icon
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Dimethicone Pg-Diethylmonium Chloride

We don't have a description for Dimethicone Pg-Diethylmonium Chloride yet.

Not enough ratings
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Bis-PCA Dimethicone
Silicon Icon

Bis-PCA Dimethicone is a type of silicone.

Not enough ratings
SiliconSilicon Icon
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PEG-12 Allyl Ether

We don't have a description for PEG-12 Allyl Ether yet.

Not enough ratings
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Hydroxypropylammonium Gluconate Humectant

We don't have a description for Hydroxypropylammonium Gluconate yet.

Not enough ratings
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Hydroxypropylgluconamide Humectant

We don't have a description for Hydroxypropylgluconamide yet.

Not enough ratings
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Disodium PEG-12 Dimethicone Sulfosuccinate Cleansing

We don't have a description for Disodium PEG-12 Dimethicone Sulfosuccinate yet.

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Arginine Masking, Skin Conditioning
Good for Scar Healing IconNot safe for Fungal Acne Icon

Arginine is an amino acid that is important for human development. Your body uses is it to produce hair keratin and skin collagen.

Mixed reviews
Good for Scar HealingGood for Scar Healing IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0 Helps hydrate Dry Skin Icon

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Isopropyl Alcohol Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very disliked
AlcoholAlcohol Icon4 Concerns
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Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

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Polyquaternium-10

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

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Polyquaternium-67

We don't have a description for Polyquaternium-67 yet.

Not enough ratings
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Cetrimonium Chloride Antimicrobial, Emulsifying, Preservative
Preservative Icon

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Mixed reviews
PreservativePreservative Icon
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Sodium Acetate Buffering, Masking

We don't have a description for Sodium Acetate yet.

Not enough ratings
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Aminomethyl Propanol Buffering

Aminomethyl Propanol is used to adjust the pH of products. It is also used as a base to create other organic compounds. Having a balanced pH is important for protecting your skin.

Mixed reviews
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Citric Acid Buffering, Masking
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon5 BenefitsMay worsen RosaceaMay worsen Rosacea Icon
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Sodium Chloride Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very disliked
3 Concerns
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Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Liked by users
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Myristyl Alcohol Emollient, Emulsion Stabilising, Skin Conditioning
2 / 4 Fatty Alcohol Icon

Myristyl Alcohol is type of fatty alcohol. It is a white, waxy solid and insoluble in water.

2 Com. / 4 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Trideceth-12 Emulsifying

We don't have a description for Trideceth-12 yet.

Not enough ratings
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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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Chlorphenesin Antimicrobial, Preservative
Preservative Icon

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

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PreservativePreservative Icon
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Tartaric Acid Buffering, Masking
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Tartaric acid is an AHA with exfoliating and antioxidant properties. It is found in many fruits, such as tamarind, grapes, bananas, and avocados.

Mixed reviews
AHAAHA Icon5 BenefitsMay worsen RosaceaMay worsen Rosacea Icon
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Benzyl Alcohol Perfuming, Preservative, Solvent
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Very disliked
AlcoholAlcohol IconFragranceFragrance IconPreservativePreservative Icon6 Concerns
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Sodium Benzoate Masking, Preservative
Preservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

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PreservativePreservative Icon
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Potassium Sorbate Preservative
Preservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked by users
PreservativePreservative Icon
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Alpha-Isomethyl Ionone Perfuming, Skin Conditioning
Fragrance IconMay cause irritation IconEU Allergen Icon

Alpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.

Not enough ratings
FragranceFragrance Icon2 Concerns
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Benzyl Salicylate Perfuming, UV Absorber
Fragrance IconMay cause irritation IconEU Allergen Icon

Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

Very disliked
FragranceFragrance Icon2 Concerns
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Limonene Perfuming, Solvent
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Limonene is a fragrance that adds scent and taste to a formulation.

Very disliked
FragranceFragrance Icon2 Concerns
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Hexyl Cinnamal Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.

Very disliked
FragranceFragrance Icon2 Concerns
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Hydroxycitronellal Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Hydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".

Very disliked
FragranceFragrance Icon2 Concerns
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Linalool Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Very disliked
FragranceFragrance Icon4 Concerns
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Money Mask Deep Hydrating & Strengthening Hair Treatment
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Loved by users
Learn more
Stearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration.

1 Com. / 0 Irr.
Very disliked
SiliconSilicon Icon
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Cetyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Stearamidopropyl Dimethylamine Emulsifying

We don't have a description for Stearamidopropyl Dimethylamine yet.

Disliked by users
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Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0 Helps hydrate Dry Skin Icon

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Dicetyldimonium Chloride Emulsifying

We don't have a description for Dicetyldimonium Chloride yet.

Not enough ratings
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Behentrimonium Chloride Preservative
Preservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Liked by users
PreservativePreservative Icon
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Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Liked by users
Learn more
Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol Skin Conditioning

We don't have a description for Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol yet.

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Citric Acid Buffering, Masking
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon5 BenefitsMay worsen RosaceaMay worsen Rosacea Icon
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Chlorella Pyrenoidosa Extract Skin Conditioning

We don't have a description for Chlorella Pyrenoidosa Extract yet.

Not enough ratings
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Chondrus Crispus Extract Skin Conditioning
Helps hydrate Dry Skin Icon

Chondrus Crispus Extract comes from a red algae native to the northern Atlantic coasts of Europe and North America. It helps hydrate the skin and is rich in antioxidants.

Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
Learn more
Undaria Pinnatifida Extract Skin Conditioning, Skin Protecting

Undaria Pinnatifida Extract comes from a kelp native to the northern Pacific Ocean. It is more commonly known as "wakame".

Liked by users
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Laminaria Saccharina Extract Skin Protecting

We don't have a description for Laminaria Saccharina Extract yet.

Disliked by users
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Ceteareth-20 Cleansing, Emulsifying
2 / 3 May worsen Oily Skin Icon

Ceteareth-20 is an emulsifier and cleansing agent. It is derived from cetearyl alcohol, a fatty alcohol.

2 Com. / 3 Irr.
Very disliked
May worsen Oily SkinMay worsen Oily Skin Icon
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Dimethiconol Emollient, Moisturising

Dimethiconol is a silicone that resembles the popular dimethicone. Like other silicones, it is an emollient. Emollients create a thin film on skin to prevent moisture from escaping.

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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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PPG-26-Buteth-26 Skin Conditioning

We don't have a description for PPG-26-Buteth-26 yet.

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Apigenin Antioxidant
Antioxidant Icon

Apigenin is an antioxidant.

Not enough ratings
AntioxidantAntioxidant Icon
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Oleanolic Acid Skin Conditioning

Oleanolic acid is a type of triterpene.

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Biotinoyl Tripeptide-1
Peptide Icon

Biotinoyl Tripeptide-1 is a peptide.

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PeptidePeptide Icon
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Crambe Maritima Leaf Extract Skin Conditioning

We don't have a description for Crambe Maritima Leaf Extract yet.

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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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Chlorphenesin Antimicrobial, Preservative
Preservative Icon

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Disliked by users
PreservativePreservative Icon
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PEG-40 Hydrogenated Castor Oil Emulsifying
Oil IconNot safe for Fungal Acne Icon

Peg-40 Hydrogenated Castor Oil is derived from castor oil and polyethylene glycol (PEG). It is used as a emollient and emulsifier.

Very disliked
OilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Isopropyl Alcohol Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very disliked
AlcoholAlcohol Icon4 Concerns
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Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Liked by users
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Propylene Glycol Humectant, Skin Conditioning, Solvent
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

0 Com. / 0 Irr.
Very disliked
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon2 Concerns
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Potassium Benzoate Preservative
Preservative Icon

This ingredient is a preservative and inhibits the growth of fungi, certain bacteria, yeast, and mold.

Mixed reviews
PreservativePreservative Icon
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Potassium Sorbate Preservative
Preservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked by users
PreservativePreservative Icon
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Disodium EDTA

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

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Benzyl Salicylate Perfuming, UV Absorber
Fragrance IconMay cause irritation IconEU Allergen Icon

Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

Very disliked
FragranceFragrance Icon2 Concerns
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Alpha-Isomethyl Ionone Perfuming, Skin Conditioning
Fragrance IconMay cause irritation IconEU Allergen Icon

Alpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.

Not enough ratings
FragranceFragrance Icon2 Concerns
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CI 42090 Cosmetic Colorant

Ci 42090 is a synthetic dye created from petroleum. It is used to give a bright blue color to cosmetics, medicine, and food.

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CI 60730 Cosmetic Colorant

We don't have a description for CI 60730 yet.

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emollient, Skin Conditioning, Skin Protecting
Very Disliked

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration.

The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

This ingredient has been found to increase absorption in skin, boosting the benefits of other ingredients.

Learn more about Dimethicone
Emollient, Emulsifying, Emulsion Stabilising
Very Disliked

Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.

Fatty Alcohols are most often used as an emollient or to thicken a product. Emollients help soothe and hydrate the skin by trapping moisture.

They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols. FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Stearyl Alcohol
Emollient, Emulsifying, Emulsion Stabilising
Very Disliked

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to SD alcohol, denatured alcohol, or ethyl alcohol. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Cetyl Alcohol
Preservative
Liked

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Emulsifying
Disliked

We don't have a description for Stearamidopropyl Dimethylamine yet.

Skin Conditioning
Mixed

Chondrus Crispus Extract comes from a red algae native to the northern Atlantic coasts of Europe and North America. It helps hydrate the skin and is rich in antioxidants.

The antioxidants in chondrus crispus include lutein and zeaxanthin. Lutein has the ability to filter blue light from screens.

Other contents of chondrus crispus include polysaccharides, peptides, and amino acids. These help hydrate the skin.

What's the difference between algae and seaweed? Algae is a broad term that includes seaweed. Not all algae is seaweed.

Learn more about Chondrus Crispus Extract
Skin Protecting
Disliked

We don't have a description for Laminaria Saccharina Extract yet.

Skin Conditioning, Skin Protecting
Liked

Undaria Pinnatifida Extract comes from a kelp native to the northern Pacific Ocean. It is more commonly known as "wakame".

This kelp contains fatty acids, sodium, calcium, iodine, thiamine, and niacin. Studies show a polysaccharide known as fucoidan exhibits strong antioxidant activities. Fucoidan can be found in the cell walls of many species of brown seaweed.

Wakame prefers cold and temperate oceans. It is used in Japanese and Korean cuisine (yummy!).

Learn more about Undaria Pinnatifida Extract
Humectant, Masking, Skin Conditioning
Mixed

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Solvent
Very Disliked

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Solvent
Liked

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Propanediol is not likely to cause sensitivity and considered safe to use.

It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Buffering, Masking
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Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Emollient, Humectant, Skin Conditioning
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Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
Masking, Perfuming
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Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative
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Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Antimicrobial, Preservative
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Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Chlorphenesin is a biocide. This means it is able to help fight the microorganisms on our skin. It is also able to fight odor-releasing bacteria.

Chlorphenesin is soluble in both water and glycerin.

Studies show Chlorphenesin is easily absorbed by our skin. You should speak with a skincare professional if you have concerns about using Chlorphenesin.

Learn more about Chlorphenesin
Preservative
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Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Perfuming, Skin Conditioning

Alpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.

The scent of Alpha-Isomethyl Ionone is described as "flowery" but can also be "woody".

Naturally occurring Alpha-Isomethyl Ionone may be found in Saccharomyces cerevisiae, or the yeast used to make wine and bread.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Alpha-Isomethyl Ionone
Perfuming, UV Absorber
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Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

In fragrances, Benzyl Salicylate may be a solvent or a fragrance component. In synthetic musk scents, it is used as a solvent. For floral fragrances such as lilac and jasmine, it is used as a fragrance component. The natural scent of Benzyl Salicylate is described as "lightly-sweet, slightly balsamic".

While Benzyl Salicylate has been associated with contact dermatitis and allergies, emerging studies show it may not be caused by this ingredient alone.

However, this ingredient is often used with fragrances and other components that may cause allergies. It is still listed as a known allergen in the EU. We recommend speaking with a professional if you have concerns.

Another study from 2021 shows Benzyl Salicylate may have anti-inflammatory properties.

Learn more about Benzyl Salicylate

When to use

1 Routine
0% use in am
100% use in pm
100% use every on_specific_days
3 Routines
33% use in am
67% use in pm
67% use every day