Verb Hydrating Hair Mask
A hair mask with 29 ingredients.
Hair mask with 29 ingredients
We independently verify ingredients, backed by peer-reviewed research. Suggest an update.
What's inside
Ingredients List
Water
Skin ConditioningDimethicone
EmollientStearyl Alcohol
EmollientCetyl Alcohol
EmollientGlycerin
HumectantCetyl Esters
EmollientBehentrimonium Chloride
PreservativeIsopropyl Myristate
EmollientQuaternium-80
Stearamidopropyl Dimethylamine
EmulsifyingAmodimethicone
Orbignya Oleifera Seed Oil
EmollientParfum
MaskingCitric Acid
BufferingTrideceth-12
EmulsifyingIsopropyl Alcohol
SolventPolyquaternium-10
Polyquaternium-67
Caprylyl Glycol
EmollientPropylene Glycol
HumectantMyristyl Alcohol
EmollientSodium Acetate
BufferingChlorphenesin
AntimicrobialPhenoxyethanol
PreservativeCetrimonium Chloride
AntimicrobialButylphenyl Methylpropional
PerfumingLimonene
PerfumingLinalool
PerfumingHydroxycitronellal
PerfumingWater, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Isopropyl Myristate, Quaternium-80, Stearamidopropyl Dimethylamine, Amodimethicone, Orbignya Oleifera Seed Oil, Parfum, Citric Acid, Trideceth-12, Isopropyl Alcohol, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Propylene Glycol, Myristyl Alcohol, Sodium Acetate, Chlorphenesin, Phenoxyethanol, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Linalool, Hydroxycitronellal
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterDimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeStearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients used as an emollient or to thicken a product.
Emollients help soothe and hydrate the skin by trapping moisture.
Fatty alcohols are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent (ethanol) alcohols.
The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.
Learn more about Stearyl AlcoholCetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.
Its main roles are:
Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.
The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.
Learn more about Cetyl AlcoholGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCetyl Esters is an emollient with an interesting backstory: it's a synthetic wax originally designed to be a copy of spermaceti, a waxy material that used to be harvested from whales.
This ingredient delivers the same "velvety" feel without anything animal-derived (usually made from coconut or palm-sourced fatty alcohols/acids).
Chemically, it's a blend of esters from 14-18 fatty acids and alcohols that is a solid at room temperature but melts on contact with skin. It helps soften and smooth the skin while improving the feel and spread of products.
Typical use concentrations range from 1-10% (most commonly 2-5%).
The CIR Expert Panel has concluded it's safe as used and has shown no skin irritation in available studies.
Because it's a blend of fatty acid esters in the chain-length range that Malassezia can feed on, it may not be fungal acne safe.
Learn more about Cetyl EstersThis ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.
It does not cause irritation or sensitization in leave-on products at 1-5%.
Isopropyl Myristate is an ester made by combining isopropyl alcohol with myristic acid.
It is primarily an emollient and penetration enhancer that gives products a lightweight, silky feel without the heaviness of oils.
This ingredient is generally considered non-toxic, non-irritating, and has low absorption potential.
This ingredient does have a comedogenic rating of 3-5, but this doesn't mean a formula with this ingredient will clog pores.
Dermatologist Dr. Zoe Draelos has also confirmed in a peer-reviewed paper that products containing comedogenic ingredients are not necessarily comedogenic themselves.
A small subset of people (~2%) may experience contact sensitivity so patch testing is a reasonable idea if you have reactive skin.
Since this ingredient is an ester of myristic acid (a C14 fatty acid), it falls within the carbon chain range that is known to feed Malassezia. This ingredient may not be fungal acne safe.
Learn more about Isopropyl MyristateWe don't have a description for Quaternium-80 yet.
We don't have a description for Stearamidopropyl Dimethylamine yet.
This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.
In haircare, this ingredient:
- Adds shine
- Protects color
- Offers thermal protection
- Boosts hair strength
- Does not build up as easily
Orbignya Oleifera Seed Oil is from the seed of the Babassu palm plant. This plant is native to Brazil.
Orbignya Oleifera Seed Oil contains many fatty acids with the most being lauric acid.
Like other plant oils, Orbignya Oleifera Seed Oil is hydrating and can help soften skin.
It is also an antioxidant. Antioxidants help fight off damage from free-radical molecules.
One study found this oil might contain anti-inflammatory properties, but more research is needed.
Learn more about Orbignya Oleifera Seed OilParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Rosacea skin has a lower threshold for acids generally, with 62.5% of rosacea subjects in one study reacting to lactic acid in a sting test. This is why we mark citric acid as a potential rosacea trigger.
However, this ingredient shows up as a pH adjuster or chelator at roughly 0.1-1% in many products. These low levels are unlikely to be an issue for rosacea skin and becomes a potential trigger at exfoliating concentrations (20%). Because everybody's skin is unique, we recommend a patch test if you are unsure.
Learn more about Citric AcidWe don't have a description for Trideceth-12 yet.
Isopropyl Alcohol is a small, fast-evaporating alcohol.
Formulators use it as a solvent, a way to think out thick liquids, an antifoaming agent, and occasionally a fragrance ingredient.
Reported use concentrations run from 0.002%-100% and any number over 50% usually comes from a nail product.
Actual skincare numbers run much lower: cleansers (0.3-26%), toners (0.07-7%), face moisturizers (0.04-0.2%).
The Cosmetic Ingredient Review Expert Panel reviewed it and concluded it is safe in the present practices of use and the International Agency for Research on Cancer classifies it as a non-carcinogenic to humans.
True allergy to this ingredient is uncommon but real: 44 out of 1,450 patients patch tested between 1992-2011 reacted with most cases clustering in people with leg ulcers, occupational hand eczema, or repeated use of Isopropyl Alcohol on already-broken skin.
Irritation and dryness are far more likely than allergy; before you throw away your skincare, just know this is dose-dependent and the risk is modest.
The irritant potential of the alcohols used in hand antiseptics is very low and skin irritation is significantly lower after alcohol application than after detergents (though isopropanol is somewhat more irritating than ethanol).
A 70% solution was a severe eye irritant in rabbit eye tests so the industry keeps this ingredient at low percentages in eye-area products.
One genuine caution: a 70% solution was a severe eye irritant in rabbit eye tests, so it belongs at low percentages in eye-area products, which is where the industry already keeps it.
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Learn more about Isopropyl AlcoholPolyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10We don't have a description for Polyquaternium-67 yet.
Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolPropylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolMyristyl Alcohol is type of fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.
As an emollient, myristyl alcohol hydrates the skin by trapping moisture in.
Fatty alcohols are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
The FDA allows "alcohol-free" products to contain fatty alcohols.
Learn more about Myristyl AlcoholWe don't have a description for Sodium Acetate yet.
Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.
Chlorphenesin is a biocide. This means it is able to help fight the microorganisms on our skin. It is also able to fight odor-releasing bacteria.
Chlorphenesin is soluble in both water and glycerin.
Studies show Chlorphenesin is easily absorbed by our skin. You should speak with a skincare professional if you have concerns about using Chlorphenesin.
Learn more about ChlorphenesinPhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolThis ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.
Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.
Butylphenyl Methylpropional is a synthetic fragrance. You might know it as "lilial". The scent of this ingredient is floral-like and similar to the scent of lily flowers.
In March of 2022, the EU banned this ingredient in both rinse-off and leave-on products. This is because research found Butylphenyl Methylpropional to disrupt fertility in rats.
This ingredient is also a known EU allergen, meaning it is likely to cause an allergic reaction. Irritated skin can be damaging.
We always recommend speaking with a professional if you have any concerns or questions about this ingredient.
Learn more about Butylphenyl MethylpropionalLimonene is the compound that gives citrus peel its smell.
In skincare, it shows up as a standalone fragrance ingredient or as a natural compound of citrus and other essential oils.
You'll typically see this ingredient used in very small amounts; anything above 0.001% in a leave-on product or 0.01% in a rinse-off has to be named on the label in the EU. The citrus oils that carry it sit around 0.5-1% in a finished formula.
Fresh limonene is a weak allergen; the real issue is that it slowly reacts with air and then breaks down from oxidation to create hydroperoxides (which are strong sensitizers). This is why suppliers are required to keep the peroxide value below 20 mmol.
Positive reactions in people being investigated for eczema vary:
It's worth skipping if you have a known fragrance allergy or a compromised barrier, but the risk is low for most people.
Older or long-opened products are also more likely to bother you than fresh ones due to oxidation.
Learn more about LimoneneLinalool is a small, naturally occurring scent molecule found in plants like lavender, coriander, bergamot, and more.
It is one of the two most-used fragrance ingredients in cosmetics and added purely for smell. Since it's not used for a skin benefit, there's no "effective dose". Concentration depends on the fragrance load of the product.
The EU requires it to be named on the label above 0.001% in leave-on and 0.01% in rinse-off products.
Fresh linalool is a weak sensitizer but air exposure turns some of it into hydroperoxides, which are strong sensitizers. Those oxidation products are the actual allergy concern.
Patch-test clinics see positive reactions to linalool hydroperoxides in about 4% to 12% of dermatitis patients depending on country and test concentration.
Resassuringly, one analytical study found hydroperoxide levels in real fragranced products to be orders of magnitude below what induced sensitization in animal studies with no evidence of oxidation building up during normal storage.
The practical takeaway is that linalool is fine for most people but worth avoiding if you have a confirmed fragrance contact allergy or a badly compromised barrier.
Products stored a long time after opening are also the high-risk scenario since that is when oxidation happens.
The scent of linalool is described as floral, spicy tropical, and citrus-like.
Learn more about LinaloolHydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".
Hydroxycitronellal is a known EU allergen and may cause irritation when applied to the skin.
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Verb is a American brand
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