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Verb Hydrating Hair Mask Versus Color Wow Money Mask Deep Hydrating & Strengthening Hair Treatment

Hair Mask
Hair Mask
American Brand United States
American Brand United States

Updated on July 30, 2024

Overview

What they are

These products are both cruelty-free and reef safe hair masks. They have a total of 13 ingredients in common

Cool Features

They both contain AHA

Suited For

They're both likely to be good for dry skin, brightening skin, oily skin, reducing pores, scar healing and better texture

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain harsh alcohols, common allergens, fragrances, oils and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

Free from

Safety & Ethics

American Brand

Brand country of origin

Free from

Safety & Ethics

American Brand

Brand country of origin

At a glance

Click on any of the items below to learn more

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Hydrating Hair Mask
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

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Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration.

1 Com. / 0 Irr.
Very disliked
SiliconSilicon Icon
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Stearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Cetyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Loved by users
2 Benefits
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Cetyl Esters Emollient, Skin Conditioning
1 / 1 Not safe for Fungal Acne Icon

Cetyl Esters is a synthetic wax made up of mostly fatty acids and fatty alcohols. It is strcturally similar to wax taken from whales.

1 Com. / 1 Irr.
Very disliked
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Behentrimonium Chloride Preservative
Preservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Liked by users
PreservativePreservative Icon
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Isopropyl Myristate Emollient, Masking
3-5 / 3 May worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Isopropyl Myristate is an emollient, thickening agent, and texture enhancer. It is created from isopropyl alcohol and myristic acid.

3-5 Com. / 3 Irr.
Very disliked
3 Concerns
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Quaternium-80

We don't have a description for Quaternium-80 yet.

Mixed reviews
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Stearamidopropyl Dimethylamine Emulsifying

We don't have a description for Stearamidopropyl Dimethylamine yet.

Disliked by users
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Amodimethicone
Silicon Icon

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

Disliked by users
SiliconSilicon Icon
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Orbignya Oleifera Seed Oil Emollient
1 / 0 Oil IconNot safe for Fungal Acne Icon

Orbignya Oleifera Seed Oil is from the seed of the Babassu palm plant. This plant is native to Brazil.

1 Com. / 0 Irr.
Mixed reviews
OilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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Citric Acid Buffering, Masking
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon5 BenefitsMay worsen RosaceaMay worsen Rosacea Icon
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Trideceth-12 Emulsifying

We don't have a description for Trideceth-12 yet.

Not enough ratings
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Isopropyl Alcohol Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very disliked
AlcoholAlcohol Icon4 Concerns
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Polyquaternium-10

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

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Polyquaternium-67

We don't have a description for Polyquaternium-67 yet.

Not enough ratings
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Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Liked by users
Learn more
Propylene Glycol Humectant, Skin Conditioning, Solvent
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

0 Com. / 0 Irr.
Very disliked
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon2 Concerns
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Myristyl Alcohol Emollient, Emulsion Stabilising, Skin Conditioning
2 / 4 Fatty Alcohol Icon

Myristyl Alcohol is type of fatty alcohol. It is a white, waxy solid and insoluble in water.

2 Com. / 4 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Sodium Acetate Buffering, Masking

We don't have a description for Sodium Acetate yet.

Not enough ratings
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Chlorphenesin Antimicrobial, Preservative
Preservative Icon

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Disliked by users
PreservativePreservative Icon
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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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Cetrimonium Chloride Antimicrobial, Emulsifying, Preservative
Preservative Icon

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Mixed reviews
PreservativePreservative Icon
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Butylphenyl Methylpropional Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Butylphenyl Methylpropional is a synthetic fragrance. You might know it as "lilial". The scent of this ingredient is floral-like and similar to the scent of lily flowers.

Very disliked
FragranceFragrance Icon2 Concerns
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Limonene Perfuming, Solvent
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Limonene is a fragrance that adds scent and taste to a formulation.

Very disliked
FragranceFragrance Icon2 Concerns
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Linalool Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Very disliked
FragranceFragrance Icon4 Concerns
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Hydroxycitronellal Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Hydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".

Very disliked
FragranceFragrance Icon2 Concerns
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Money Mask Deep Hydrating & Strengthening Hair Treatment
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Loved by users
Learn more
Stearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration.

1 Com. / 0 Irr.
Very disliked
SiliconSilicon Icon
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Cetyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Stearamidopropyl Dimethylamine Emulsifying

We don't have a description for Stearamidopropyl Dimethylamine yet.

Disliked by users
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Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0 Helps hydrate Dry Skin Icon

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Dicetyldimonium Chloride Emulsifying

We don't have a description for Dicetyldimonium Chloride yet.

Not enough ratings
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Behentrimonium Chloride Preservative
Preservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Liked by users
PreservativePreservative Icon
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Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

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Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol Skin Conditioning

We don't have a description for Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol yet.

Not enough ratings
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Citric Acid Buffering, Masking
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon5 BenefitsMay worsen RosaceaMay worsen Rosacea Icon
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Chlorella Pyrenoidosa Extract Skin Conditioning

We don't have a description for Chlorella Pyrenoidosa Extract yet.

Not enough ratings
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Chondrus Crispus Extract Skin Conditioning
Helps hydrate Dry Skin Icon

Chondrus Crispus Extract comes from a red algae native to the northern Atlantic coasts of Europe and North America. It helps hydrate the skin and is rich in antioxidants.

Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Undaria Pinnatifida Extract Skin Conditioning, Skin Protecting

Undaria Pinnatifida Extract comes from a kelp native to the northern Pacific Ocean. It is more commonly known as "wakame".

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Laminaria Saccharina Extract Skin Protecting

We don't have a description for Laminaria Saccharina Extract yet.

Disliked by users
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Ceteareth-20 Cleansing, Emulsifying
2 / 3 May worsen Oily Skin Icon

Ceteareth-20 is an emulsifier and cleansing agent. It is derived from cetearyl alcohol, a fatty alcohol.

2 Com. / 3 Irr.
Very disliked
May worsen Oily SkinMay worsen Oily Skin Icon
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Dimethiconol Emollient, Moisturising

Dimethiconol is a silicone that resembles the popular dimethicone. Like other silicones, it is an emollient. Emollients create a thin film on skin to prevent moisture from escaping.

Very disliked
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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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PPG-26-Buteth-26 Skin Conditioning

We don't have a description for PPG-26-Buteth-26 yet.

Disliked by users
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Apigenin Antioxidant
Antioxidant Icon

Apigenin is an antioxidant.

Not enough ratings
AntioxidantAntioxidant Icon
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Oleanolic Acid Skin Conditioning

Oleanolic acid is a type of triterpene.

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Biotinoyl Tripeptide-1
Peptide Icon

Biotinoyl Tripeptide-1 is a peptide.

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PeptidePeptide Icon
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Crambe Maritima Leaf Extract Skin Conditioning

We don't have a description for Crambe Maritima Leaf Extract yet.

Not enough ratings
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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
Learn more
Chlorphenesin Antimicrobial, Preservative
Preservative Icon

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Disliked by users
PreservativePreservative Icon
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PEG-40 Hydrogenated Castor Oil Emulsifying
Oil IconNot safe for Fungal Acne Icon

Peg-40 Hydrogenated Castor Oil is derived from castor oil and polyethylene glycol (PEG). It is used as a emollient and emulsifier.

Very disliked
OilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Isopropyl Alcohol Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very disliked
AlcoholAlcohol Icon4 Concerns
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Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Liked by users
Learn more
Propylene Glycol Humectant, Skin Conditioning, Solvent
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

0 Com. / 0 Irr.
Very disliked
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon2 Concerns
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Potassium Benzoate Preservative
Preservative Icon

This ingredient is a preservative and inhibits the growth of fungi, certain bacteria, yeast, and mold.

Mixed reviews
PreservativePreservative Icon
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Potassium Sorbate Preservative
Preservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked by users
PreservativePreservative Icon
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Disodium EDTA

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

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Benzyl Salicylate Perfuming, UV Absorber
Fragrance IconMay cause irritation IconEU Allergen Icon

Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

Very disliked
FragranceFragrance Icon2 Concerns
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Alpha-Isomethyl Ionone Perfuming, Skin Conditioning
Fragrance IconMay cause irritation IconEU Allergen Icon

Alpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.

Not enough ratings
FragranceFragrance Icon2 Concerns
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CI 42090 Cosmetic Colorant

Ci 42090 is a synthetic dye created from petroleum. It is used to give a bright blue color to cosmetics, medicine, and food.

Not enough ratings
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CI 60730 Cosmetic Colorant

We don't have a description for CI 60730 yet.

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emollient, Skin Conditioning, Skin Protecting
Very Disliked

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration.

The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

This ingredient has been found to increase absorption in skin, boosting the benefits of other ingredients.

Learn more about Dimethicone
Emollient, Emulsifying, Emulsion Stabilising
Very Disliked

Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.

Fatty Alcohols are most often used as an emollient or to thicken a product. Emollients help soothe and hydrate the skin by trapping moisture.

They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols. FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Stearyl Alcohol
Emollient, Emulsifying, Emulsion Stabilising
Very Disliked

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Though it has "alcohol" in the name, it is not related to SD alcohol, denatured alcohol, or ethyl alcohol. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

Learn more about Cetyl Alcohol
Preservative
Liked

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Emulsifying
Disliked

We don't have a description for Stearamidopropyl Dimethylamine yet.

Masking, Perfuming
Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Buffering, Masking
Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Solvent
Very Disliked

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Emollient, Humectant, Skin Conditioning
Liked

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
Humectant, Skin Conditioning, Solvent
Very Disliked

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may develop a rash when using this ingredient.

Learn more about Propylene Glycol
Antimicrobial, Preservative
Disliked

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Chlorphenesin is a biocide. This means it is able to help fight the microorganisms on our skin. It is also able to fight odor-releasing bacteria.

Chlorphenesin is soluble in both water and glycerin.

Studies show Chlorphenesin is easily absorbed by our skin. You should speak with a skincare professional if you have concerns about using Chlorphenesin.

Learn more about Chlorphenesin
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

When to use

3 Routines
33% use in am
67% use in pm
67% use every day