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Wow You Ready To Glow Ingredients Explained

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Published on March 01, 2022 Submitted by bexenstein

Overview

What it is

General moisturizer with 32 ingredients that contains hyaluronic acid, SPF, Vitamin C and Vitamin E

Cool Features

It is vegan and cruelty-free

Suited For

It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, scar healing, dark spots and better texture

Free From

It doesn't contain any harsh alcohols, parabens, silicones or sulfates

Fun facts

Wow You is from United Kingdom. This product is used in 2 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

Mineral UV Filter
Vitamin C
Vitamin E
Hyaluronic Acid

Benefits

Hydrating (4)
Redness Reducing (3)
Reduces Irritation (2)
Skin Texture
Anti-Aging (2)
Dark Spots
Scar Healing (3)
Acne Fighting
Brightening (3)

Concerns

May Worsen Oily Skin (3)
Acne Trigger
Irritating (2)

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
Skin Conditioning, Solvent
2
Masking, Skin Conditioning
1-2 / 0
Oil IconNot safe for Fungal Acne Icon
3
Humectant, Skin Conditioning, Skin Protecting, Solvent
0 / 0
Helps hydrate Dry Skin IconHelps brighten skin Icon
4
Emollient, Masking, Skin Conditioning
0 / 0
Oil IconHelps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon
5
Masking, Perfuming, Skin Conditioning
0-2 / 0
Fragrance IconOil IconNot safe for Fungal Acne Icon
6
Masking, Perfuming, Skin Conditioning
4 / 0
Fragrance IconOil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon
7
Skin Conditioning
Helps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon
8
Cleansing, Emulsifying, Emulsion Stabilising, Masking
2-3 / 0
May worsen Oily Skin IconNot safe for Fungal Acne Icon
9
Cosmetic Colorant, Skin Protecting, UV Absorber, UV Filter
1 / 0
Mineral UV Filter IconNon-Reef-Safe IconHelps fight Acne Icon
10
Skin Conditioning, Skin Protecting, Soothing
0 / 0
Helps reduce Skin Redness IconHelps reduce irritation IconGood for Scar Healing Icon
11
Skin Conditioning
12
Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconMay cause irritation IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon
13
Humectant, Skin Conditioning
0 / 0
Hyaluronic Acid Icon
14
Emulsifying, Emulsion Stabilising, Gel Forming, Skin Conditioning
15
Emollient, Skin Conditioning
Oil IconNot safe for Fungal Acne Icon
16
Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic
Helps reduce Skin Redness IconHelps reduce irritation Icon
17
Skin Conditioning
18
Antioxidant
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin Icon
19
Antimicrobial, Antioxidant, Skin Protecting, UV Absorber
Antioxidant Icon
20
Antioxidant, Skin Conditioning
Antioxidant Icon
21
Preservative
Preservative Icon
22
Skin Conditioning
23
Masking, Perfuming, Skin Conditioning
Fragrance IconOil IconEU Allergen Icon
24
Masking, Moisturising, Perfuming, Skin Conditioning, Soothing
Fragrance IconOil IconEU Allergen Icon
25
Skin Conditioning
26
27
Masking
Oil IconMay cause irritation IconEU Allergen Icon
28
Antimicrobial, Perfuming, Solvent
Fragrance IconEU Allergen Icon
29
Perfuming
Fragrance IconEU Allergen Icon
30
Perfuming, UV Absorber
Fragrance IconEU Allergen Icon
31
Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon
32
Perfuming, Solvent
Fragrance Icon

Ingredients Explained

This product contains 32 ingredients. Click on any ingredient to learn more about it
1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
2
What it does: Masking, Skin Conditioning
Community Rating: Mixed

Prunus Armeniaca Kernel Oil is oil from the kernels of the Apricot, Prunus armeniaca L., Rosaceae. This oil is non-fragrant and non-volatile.

Apricot Kernel Oil is an emollient and helps soften skin. This is due to its fatty acid components. Some of these fatty acids include linoleic and oleic acid.

Apricot Kernel Oil also has antioxidant properties from Vitamins A, C, and E. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells. Besides being antioxidants, these vitamins provide plenty of skin benefits as well.

Learn more about Prunus Armeniaca Kernel Oil
3
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
4
What it does: Emollient, Masking, Skin Conditioning
Community Rating: Disliked

Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.

Sunflower seed oil contains many fatty acids. The fatty acids found in sunflower seeds include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.

These fatty acids help the skin create ceramides. Ceramides play a role in repairing the skin barrier.

Helianthus Annuus Seed Oil helps moisturize the skin. This in turn helps the skin look more rejuvenated and smoother.

Sunflowers are rich in vitamin E.

Historians believe Indigenous cultures of North America domesticated sunflowers before corn. Thus they relied on sunflower oil for a variety of uses. One such use is moisturizing skin and hair.

Sunflower seed oil may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.

Learn more about Helianthus Annuus Seed Oil
5
What it does: Masking, Perfuming, Skin Conditioning
Community Rating: Very Disliked

Olea Europaea Fruit Oil is the fixed oil obtained from the ripe fruit of the Olive. In other words - olive oil.

The primary contents of olive oil are glycerides of the fatty acids linoleic, oleic and palmitic.

Olive oil also contains antioxidants such as Vitamin E. Antioxidants may help reduce signs of aging by fighting unstable free-radical molecules. It also contains Vitamins A (retinol), D, and K.

The squalene in olive oil makes it a great emollient. Emollients help soothe and soften your skin by trapping moisture in. This makes olive oil a great skin moisturizer.

Studies show olive oil to have antibacterial and antifungal properties in low concentrations. Another study found olive oil irritated sensitive oily skin. We always recommend speaking with a professional about using this ingredient in your routine.

Learn more about Olea Europaea Fruit Oil
6
What it does: Masking, Perfuming, Skin Conditioning
Community Rating: Very Disliked

Cocos Nucifera Oil is obtained from the kernels of the coconut fruit. In other words, this is coconut oil.

Coconut Oil is rich in fatty acids with lauric acid making up the majority of these. It also contains linoleic acid. Due to this high fatty acid content, coconut oil helps trap moisture and soften skin.

Despite being antibacterial, coconut oil may not be great for acne-prone skin. It is comedogenic and may clog pores. This ingredient may not be safe for malassezia or fungal acne.

Coconut Oil should not replace your sunscreen for UV protection. Studies show it only blocks about 20% of UV.

This oil is non-volatile and has a light scent.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Cocos Nucifera Oil
7
What it does: Skin Conditioning
Community Rating: Very Disliked

Butyrospermum Parkii Butter is a plant lipid from the fruit of the Shea Tree. It is an effective skin hydrator and emollient.

Emollients help soothe and soften your skin. It does this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated. Emollients may be effective at treating dry or itchy skin.

Shea butter is rich in antioxidants. Antioxidants help fight free-radicals, or molecules that may harm the body. It is also full of fatty acids including stearic acid and linoleic acid. These acids help replenish the skin and keep skin moisturized.

While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.

Shea butter may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.

Learn more about Butyrospermum Parkii Butter
8
What it does: Cleansing, Emulsifying, Emulsion Stabilising, Masking
Community Rating: Very Disliked

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.

Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.

Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Stearic Acid
9
What it does: Cosmetic Colorant, Skin Protecting, UV Absorber, UV Filter
Community Rating: Liked

Zinc Oxide is a mineral broad-spectrum UV filter; it is the broadest UVA and UVB reflector approved by the FDA. While it is most commonly man-made for cosmetics, it can naturally occur in zincite, a rare mineral.

Today, traditional and nano-sized zinc oxide can be found in beauty products. Nano-sized zinc oxide can enhance a product's UV protection. While it is not believed to have a negative effect on skin, nano-zinc oxide can be harmful to coral reefs.

More about harmful reef ingredients here.

Zinc Oxide also has antibacterial and calming properties. It is not water soluble.

Zinc has been used throughout history as an ingredient in paint and medicine. An Indian text from 500BC is believed to list zinc oxide as a salve for open wound. The Ancient Greek physician Dioscorides has also mentioned the use of zinc as an ointment in 1AD.

Learn more about Zinc Oxide
10
What it does: Skin Conditioning, Skin Protecting, Soothing
Community Rating: Loved

Allantoin plays a role in soothing and moisturizing the skin. Because of this, it is often added to products with strong active ingredients.

Some studies have shown this ingredient can promote wound healing with higher concentrations.

Allantoin is derived from the comfrey plant but produced synthetically for cosmetic products to ensure purity.

Learn more about Allantoin
11
What it does: Skin Conditioning

We don't have a description for Avena Sativa Straw Extract.

12
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
13
What it does: Humectant, Skin Conditioning
Community Rating: Loved

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate
14
What it does: Emulsifying, Emulsion Stabilising, Gel Forming, Skin Conditioning
Community Rating: Disliked

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum
15
What it does: Emollient, Skin Conditioning
Community Rating: Liked

Oryza Sativa Bran Oil comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.

Oryza Sativa Bran Oil is an emollient. This is due to its components of polysaccharides and omega-3 fatty acids. Emollients help soothe and soften the skin. It does this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated. Emollients may be effective at treating dry or itchy skin.

16
What it does: Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic
Community Rating: Loved

Centella Asiatica Extract is derived from an herb plant native to Southeast Asia. It is rich in antioxidants and amino acids. In skincare products, Centella Asiatica Extract is used for its anti-inflammatory and soothing properties.

Many active components found in Centella Asiatica Extract, such as Madecassic Acid and Asiaticoside, encourage the skin to naturally produce hyaluronic acid. This helps keep our skin hydrated. Many of these components also show antioxidant activity and may help reduce the signs of aging.

Research shows Centella Asiatica can help increase Type I collagen production by increasing fibroblast production. Fibroblast helps form connective tissue.

The combination of all these properties makes Centella Asiatica Extract effective at soothing the skin.

Other components of Centella Asiatic Extract include Vitamin A, vitamin C, several B vitamins, and Asiatic Acid.

Recent studies found madecassoside may help prevent damage from UV rays by preventing UV-induced inflammation. Further research is needed.

This plant has been used as a medicine and in food for many centuries. As a medicine, it is used to treat burns, scratches, and wounds.

Learn more about Centella Asiatica Extract
17
What it does: Skin Conditioning
Community Rating: Liked

Pyrus Malus Fruit Extract is extract from Apples. Apples are rich in Vitamin C, sugars, and antioxidants.

The sugar in Apples are humectants and help hydrate the skin. On top of that, apples also contain some acids, such as malic acid. These acids may have a mild exfoliating effect.

Last, the phytochemicals found in apples are strong antioxidants. These antioxidants help with anti-aging as they protect your skin cells against oxidative damage.

Learn more about Pyrus Malus Fruit Extract
18
What it does: Antioxidant
Community Rating: Liked

Sodium Ascorbyl Phosphate is a form of Vitamin C. It is the salt of ascorbic acid.

This ingredient is more gentle than ascorbic acid. It is also more stable when exposed to light and oxygen.

Vitamin C helps reduce redness, improve skin texture, reduce the effects of aging, reduce the visibility of dark spots, and brighten skin.

Your skin uses Vitamin C to produce collagen and collagen production plays a role in having a strong skin barrier and plump skin. As an antioxidant, this ingredient also helps reduce the signs of aging such as fine-lines and wrinkles.

VItamin C helps brighten skin by blocking the process of skin darkening.

In a 2011 study, Sodium Ascorbyl Phosphate was found to have antibacterial properties. This may help treat acne.

Read more about other types of Vitamin C:

Learn more about Sodium Ascorbyl Phosphate
19
What it does: Antimicrobial, Antioxidant, Skin Protecting, UV Absorber
Community Rating: Loved

Vitis Vinifera Seed Extract comes from the grape vine. Grape seeds are a byproduct of creating grape juice or wine.

The components of grape seeds have many skin benefits. Research has found it to be antimicrobial and anti-inflammatory. It also contains many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Proanthocyanidin has been shown to help even out skin tone.

Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals by donating extra electrons. Grape seed extract may help reduce the signs of aging.

The antimicrobial properties of grape seed may help treat acne. However, more research is needed to support this claim.

Grape seed has also been found to help absorb UV rays. Grape seed extract should not replace your sunscreen.

Learn more about Vitis Vinifera Seed Extract
20
What it does: Antioxidant, Skin Conditioning

Hibiscus Sabdariffa Leaf Extract is an antioxidant.

21
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

22
What it does: Skin Conditioning
Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

23
What it does: Masking, Perfuming, Skin Conditioning
Community Rating: Very Disliked

Citrus Limon Peel Oil is created from the peels of the lemon. It is used to add a lemon-scent to products. Lemon peel oil also has antibacterial, antifungal, and antioxidant properties. However, it may also cause phototoxicity and sensitize skin.

Lemon peel oil contains limonene, a skin sensitizing ingredient. Another component is furanocoumarin, which induces phototoxicity in skin.

Furanocoumarins bind and destabilize your DNA to increase the rate of sunburn.

Most reputable companies will remove furanocoumarins from their formulations.

Learn more about Citrus Limon Peel Oil
24
What it does: Masking, Moisturising, Perfuming, Skin Conditioning, Soothing
Community Rating: Very Disliked

Jasminum Officinale Oil is obtained from the jasmine flower.

Jasmine contains many antioxidant compounds such as flavonoids. It also contains coumarins, a known EU allergen.

25
What it does: Skin Conditioning

We don't have a description for Orchis Mascula Extract.

26
What it does:

We don't have a description for Amber Powder.

27
What it does: Masking
Community Rating: Disliked

Santalum Album Oil is created from the Santalum album, or the East Indian sandalwood tree. This oil has fragrance and masking properties due to its unique scent.

Sandalwood may sensitize the skin for those sensitive to fragrances.

It has been used in traditional Indian Ayurvedic medicine for centuries.

Learn more about Santalum Album Oil
28
What it does: Antimicrobial, Perfuming, Solvent
Community Rating: Disliked

Benzyl Benzoate is usually created from the condensation of benzoic acid and benzyl alcohol. It is used as a preservative, solvent, and has a floral/balsamic scent in large amounts.

As a preservative, Benzyl Benzoate works against bacteria and fungus. It is often used to treat scabies and lice in medicine.

Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.

Due to its fragrance, Benzyl Benzoate can be sensitizing and may cause contact dermatitis. It is a known EU allergen. We recommend speaking with a professional if you have any concerns.

Benzyl Benzoate can be naturally found in cranberries and peaches.

Learn more about Benzyl Benzoate
29
What it does: Perfuming
Community Rating: Very Disliked

Benzyl Cinnamate is a fragrance. It is derived from cinnamic acid and Benzyl alcohol.

As a known EU allergen, benzyl cinnamate is likely to cause an allergic reaction when applied to the skin.

30
What it does: Perfuming, UV Absorber
Community Rating: Very Disliked

Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

In fragrances, Benzyl Salicylate may be a solvent or a fragrance component. In synthetic musk scents, it is used as a solvent. For floral fragrances such as lilac and jasmine, it is used as a fragrance component. The natural scent of Benzyl Salicylate is described as "lightly-sweet, slightly balsamic".

While Benzyl Salicylate has been associated with contact dermatitis and allergies, emerging studies show it may not be caused by this ingredient alone.

However, this ingredient is often used with fragrances and other components that may cause allergies. It is still listed as a known allergen in the EU. We recommend speaking with a professional if you have concerns.

Another study from 2021 shows Benzyl Salicylate may have anti-inflammatory properties.

Learn more about Benzyl Salicylate
31
What it does: Perfuming
Community Rating: Very Disliked

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Linalool has the same effect as Limonene when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

Linalool has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
32
What it does: Perfuming, Solvent
Community Rating: Very Disliked

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
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Here's what our community thinks of the 32 ingredients in this product ✨

34% are loved or liked
6% have mixed ratings
47% are disliked or very disliked
13% have no rating yet

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