

Overview
What it is
Shampoo with 25 ingredients that contains AHA and Vitamin E
Cool Features
It is reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, parabens or silicones
Fun facts
Kao is from Japan.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningGlycerin
HumectantSodium Laureth Sulfate
CleansingPolysorbate 60
EmulsifyingLaureth-23
CleansingSodium Cocoyl Glutamate
CleansingMalic Acid
BufferingSuccinic Acid
BufferingEucalyptus Alba Leaf Extract
Skin ConditioningAnthemis Nobilis Flower Extract
MaskingHelianthus Annuus Seed Oil
EmollientButylene Glycol
HumectantLauryl Hydroxysultaine
CleansingPolyquaternium-10
Polyquaternium-39
Dipotassium Glycyrrhizate
HumectantIsodecyl Glyceryl Ether
Cetearyl Alcohol
EmollientMyristyl Alcohol
EmollientTocopheryl Acetate
AntioxidantDisodium EDTA
Trisodium EDTA
Sodium Hydroxide
BufferingSodium Benzoate
MaskingParfum
MaskingWater, Glycerin, Sodium Laureth Sulfate, Polysorbate 60, Laureth-23, Sodium Cocoyl Glutamate, Malic Acid, Succinic Acid, Eucalyptus Alba Leaf Extract, Anthemis Nobilis Flower Extract, Helianthus Annuus Seed Oil, Butylene Glycol, Lauryl Hydroxysultaine, Polyquaternium-10, Polyquaternium-39, Dipotassium Glycyrrhizate, Isodecyl Glyceryl Ether, Cetearyl Alcohol, Myristyl Alcohol, Tocopheryl Acetate, Disodium EDTA, Trisodium EDTA, Sodium Hydroxide, Sodium Benzoate, Parfum
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinSodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.
SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.
Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.
Learn more about Sodium Laureth SulfatePolysorbate 60 is used to help stabilize products. It is a surfactant and emulsifier. These properties help keep ingredients together in a product. Surfactants help reduce surface tension between ingredients with different states, such as liquids and solids. Emulsifiers help prevent oils and waters from separating.
Polysorbate 60 is sorbitol-based and created from the ethoxylation of sorbitan. Ethoxylation is a chemical reaction used to add ethylene oxide. Sorbitan is a the dehydrated version of sorbitol, a sugar found in fruits.
In this case, the 60 comes from reacting 60 units of ethylene oxide with sorbitan.
Polysorbates are commonly used in medicine and foods.
Learn more about Polysorbate 60Laureth-23 is created by reacting ethylene oxide with Lauryl Alcohol.
It is a cleansing ingredient. This means it helps lift oils and dirt so they may be rinsed away with water.
The 23 refers to the number of repeating ethylene oxides in the molecule.
Learn more about Laureth-23Sodium Cocoyl Glutamate is a gentle cleanser and surfactant. It is the sodium salt of the Cocoyl Glutamic Acid and comes from coconut oil. As a surfactant, it helps lift dirt and oil to be washed away.
Sodium Cocoyl Glutamate also has an emolliating effect and can help leave the skin feeling soft.
Malic Acid is an acid with both AHA and BHA properties, but is considered an AHA because its AHA properties are stronger.
Like other AHAs, it removes the top layer of old and dead skin to reveal the newer layer underneath. It also helps with improving fine lines, wrinkles, skin tone, skin texture, and acne blemishes.
Due to its exfoliating properties, you should wear SPF when using Malic Acid.
Fun fact: The word "Malic" comes from the word "Malum". In Latin, "Malum" means apple. This ingredient is often derived from unripe fruit.
Read more about some other popular AHA's here:
Learn more about Malic AcidSuccinic acid is an odorless white powder. It is naturally found in our bodies but can also be derived from living organisms.
Succinic acid is water-soluble. The pH level of this ingredient is between 4.2 and 5.6.
While succinic acid posesses antimicrobial, antioxidant, and anti-inflammatory properties, these properties have not been studied in skincare products.
Fun fact: Succinic acid was known as the 'spirit of amber' in the past. This is because it used to be derived from distilling amber.
Learn more about Succinic AcidWe don't have a description for Eucalyptus Alba Leaf Extract yet.
Anthemis Nobilis Flower Extract is from the Roman Chamomile flower. It helps soothe the skin and contains antioxidants.
Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.
Sunflower seed oil contains many fatty acids. The fatty acids found in sunflower seeds include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.
These fatty acids help the skin create ceramides. Ceramides play a role in repairing the skin barrier.
Helianthus Annuus Seed Oil helps moisturize the skin. This in turn helps the skin look more rejuvenated and smoother.
Sunflowers are rich in vitamin E.
Historians believe Indigenous cultures of North America domesticated sunflowers before corn. Thus they relied on sunflower oil for a variety of uses. One such use is moisturizing skin and hair.
Sunflower seed oil may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.
Learn more about Helianthus Annuus Seed OilButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolWe don't have a description for Lauryl Hydroxysultaine yet.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10We don't have a description for Polyquaternium-39 yet.
Dipotassium Glycyrrhizate comes from licorice root.
Extracts of licorice have demonstrated to have antibacterial, anti‐inflammatory, antiviral, antioxidant properties.
One component, glabridin, has extra potent antioxidant and soothing properties. It has also been found to block pigmentation from UVB rays in guinea pigs.
Licorice Root also contains a flavonoid. Flavonoids are a natural substance from in plants. Flavonoids also have antioxidant properties.
Another component, glycyrrhizin, has been found to have anti-inflammatory and antimicrobial benefits. This may make licorice root extract effective at treating acne. However, more research is needed to support this.
Liquiritin is one of the flavone compounds found in licorice. It has been found to help lighten skin by preventing tyrosinase from reacting with tyrosine. When the two react, protein is converted to melanin. Melanin is the substance in your body that gives your features pigmentation.
Licorice root is native to Southern Europe and Asia. It has been used in traditional Chinese medicine to help with respiratory issues.
Learn more about Dipotassium GlycyrrhizateWe don't have a description for Isodecyl Glyceryl Ether yet.
Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.
Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.
Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.
Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.
Learn more about Cetearyl AlcoholMyristyl Alcohol is type of fatty alcohol. It is a white, waxy solid and insoluble in water.
As an emollient, it hydrates the skin by trapping moisture in.
Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
Learn more about Myristyl AlcoholTocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateDisodium EDTA plays a role in making products more stable by aiding other preservatives.
It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.
Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.
Learn more about Disodium EDTAWe don't have a description for Trisodium EDTA yet.
Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumReviews
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Where it's from
Kao is a Japanese brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published May 7, 2025 • Added by anemone