Versus

Tower 28 Beauty Swipe Serum Concealer - 1.0 BH Versus Tower 28 Beauty ShineOn Milky Lip Jelly - Oat

Concealer
Lip Gloss
American Brand United States
American Brand United States

Updated on October 26, 2023

Overview

What they are

These products are both vegan, cruelty-free, and reef safe . They have a total of 4 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging and dry skin

Free From

They both do not contain any harsh alcohols, common allergens, parabens or silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Swipe Serum Concealer

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Skin Conditioning

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

Hydrogenated Polyisobutene is often used as a mineral oil replacement.

Learn more about Hydrogenated Polyisobutene
Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.

When to use

57 Routines
96% use in am
4% use in pm
86% use every day
When to use See routines that use it ->
2 Routines
100% use in am
0% use in pm
100% use every day

Reviews

Here's what our community thinks

Tower 28 Beauty Swipe Serum Concealer 29 ingredients

4.0 /5
from 3 ratings
Buildable (2) Long Lasting (2) Medium Coverage (2)
lnzzz's avatar

Leonor Nuñez

3 months ago
Review

Only concealer I'll ever buy, soooo good on my combo sensitive skin

#long-lasting
#medium coverage
#natural
#buildable

Tower 28 Beauty ShineOn Milky Lip Jelly 25 ingredients

4.0 /5
from 3 ratings
Buildable (2) Dewy (2) Light Coverage (2)
Butter's avatar

Butter

2 months ago
Review

⋆.ೃ࿔*:・ 🤎

🥥 𝐌𝐲 𝐬𝐤𝐢𝐧 𝐭𝐲𝐩𝐞: 𝐃𝐫𝐲/𝐬𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐞, 𝐚𝐜𝐧𝐞 𝐚𝐧𝐝 𝐞𝐜𝐳𝐞𝐦𝐚 𝐩𝐫𝐨𝐧𝐞.

🎋 𝐌𝐲 𝐮𝐧𝐝𝐞𝐫𝐭𝐨𝐧𝐞: 𝐈 𝐚𝐦 𝐯𝐞𝐫𝐲 𝐟𝐚𝐢𝐫 𝐰𝐢𝐭𝐡 𝐚 𝐦𝐮𝐭𝐞𝐝-𝐜𝐨𝐨𝐥 𝐬𝐥𝐢𝐠𝐡𝐭𝐥𝐲 𝐨𝐥𝐢𝐯𝐞 𝐮𝐧𝐝𝐞𝐫𝐭𝐨𝐧𝐞.

🪴 𝐏𝐫𝐨𝐬:

·˚ ༘₊· ͟͟͞͞꒰➳ 𝐎𝐧𝐞 𝐨𝐟 𝐦𝐲 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐥𝐢𝐩 𝐠𝐥𝐨𝐬𝐬𝐞𝐬 𝐈'𝐯𝐞 𝐭𝐫𝐢𝐞𝐝, 𝐭𝐫𝐮𝐥𝐲 𝐧𝐨𝐭 𝐬𝐭𝐢𝐜𝐤𝐲. 𝐊𝐞𝐞𝐩𝐬 𝐦𝐲 𝐥𝐢𝐩𝐬 𝐡𝐲𝐝𝐫𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐥𝐨𝐨𝐤𝐬 𝐬𝐮𝐩𝐞𝐫 𝐩𝐫𝐞𝐭𝐭𝐲.

🌵 𝐂𝐨𝐧𝐬:

╰┈➤ 𝐄𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞, 𝐞𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐟𝐨𝐫 𝐥𝐢𝐩 𝐠𝐥𝐨𝐬𝐬.

𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝐫𝐚𝐭𝐢𝐧𝐠: 🌕🌕🌕🌕🌘

🌿 𝐒𝐡𝐚𝐝𝐞𝐬 (𝐛𝐞𝐬𝐭 𝐭𝐨 𝐰𝐨𝐫𝐬𝐭):

𝐎𝐚𝐭 Show more

#light coverage
#dewy
#buildable
#good color