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Tower 28 Beauty ShineOn Milky Lip Jelly Ingredients Explained

Color: Oat
4.0   from 2 ratings
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Updated on July 19, 2023 Submitted by screamadelica

Overview

What it is

Lip gloss with 25 ingredients that contains Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for anti aging, dry skin, brightening skin and scar healing

Free From

It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates

Fun facts

Tower 28 Beauty is from United States. This product is used in 1 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

Vitamin E

Benefits

Hydrating (2)
Anti-Aging
Scar Healing
Brightening

Concerns

Irritating

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
2
Emollient, Skin Conditioning
1 / 2
3
4
Masking, Skin Conditioning
1-2 / 0
Oil IconNot safe for Fungal Acne Icon
5
6
Emollient, Masking
7
Emollient, Emulsion Stabilising
8
Masking, Perfuming, Skin Conditioning
0-1 / 0
Fragrance IconOil IconNot safe for Fungal Acne Icon
9
Skin Conditioning
0-3 / 0
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon
10
Emollient
Oil IconNot safe for Fungal Acne Icon
11
Emollient
Oil IconNot safe for Fungal Acne Icon
12
Skin Conditioning, Skin Protecting
13
Emollient, Skin Conditioning
14
Antimicrobial, Masking, Skin Conditioning
15
Humectant, Masking, Skin Conditioning, Solvent
1 / 0
16
17
Emollient, Humectant, Skin Conditioning
18
Skin Conditioning
19
Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconMay cause irritation IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon
20
Antioxidant
Antioxidant Icon
21
Cosmetic Colorant
22
Cosmetic Colorant
23
Cosmetic Colorant
3 / 0
24
Cosmetic Colorant
1 / 0
25
Cosmetic Colorant

Ingredients Explained

This product contains 25 ingredients. Click on any ingredient to learn more about it
1
What it does:
Community Rating: Disliked

Polybutene is used to help control the viscosity of a product. This just means it helps adjusts the texture.

It is a polymer and does not get absorbed into the skin due to its large size.

Studies found this ingredient did not irritate skin in concentrations below 15%.

Learn more about Polybutene
2
What it does: Emollient, Skin Conditioning
Community Rating: Liked

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

Hydrogenated Polyisobutene is often used as a mineral oil replacement.

Learn more about Hydrogenated Polyisobutene
3
What it does:
Community Rating: Disliked

Hydrogenated Polybutene is a synthetic polymer. It is used to alter the texture of an ingredient.

4
What it does: Masking, Skin Conditioning
Community Rating: Mixed

Prunus Armeniaca Kernel Oil is oil from the kernels of the Apricot, Prunus armeniaca L., Rosaceae. This oil is non-fragrant and non-volatile.

Apricot Kernel Oil is an emollient and helps soften skin. This is due to its fatty acid components. Some of these fatty acids include linoleic and oleic acid.

Apricot Kernel Oil also has antioxidant properties from Vitamins A, C, and E. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells. Besides being antioxidants, these vitamins provide plenty of skin benefits as well.

Learn more about Prunus Armeniaca Kernel Oil

We don't have a description for Ethylene/Propylene/Styrene Copolymer.

6
What it does: Emollient, Masking
Community Rating: Disliked

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

As an emulsifier, Octyldodecanol helps prevent the oils and waters from separating. It also prevents ingredients from creating foam when shaken.

Octyldodecanol is created by reducing fatty acid to an alcohol.

Due to its high molecular weight, it does not get absorbed into the skin.

Learn more about Octyldodecanol
7
What it does: Emollient, Emulsion Stabilising
Community Rating: Very Disliked

This silica is mainly used to thicken oils and suspend particles in oils. It is not water soluble.

According to the manufacturer, it:

The manufacturer also claims this ingredient to be useful in makeup.

In lipstick formulations, this ingredient improves color payoff, reduces pigment settling, and reduces oil bleeding. This ingredient also improves the grip of powder products such as dry shampoos.

Learn more about Silica Dimethyl Silylate
8
What it does: Masking, Perfuming, Skin Conditioning
Community Rating: Disliked

Ricinus Communis Seed Oil is the INCI name for castor oil.

Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.

Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.

Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Ricinus Communis Seed Oil
9
What it does: Skin Conditioning
Community Rating: Disliked

Persea Gratissima Oil is made by pressing dehydrated avocado fruit from the tree Persea gratissima, Lauraceae.

Avocado Oil has antioxidant properties. Antioxidants help fight off free-radicals. Free-radicals are molecules that may damage your skin cells.

Avocado Oil is mostly made up of the glycerides of fatty acids. About 67% of these fatty acids is made up of oleic acid. Palmitic acid and linoleic acid are also present.

These fatty acids help hydrate and soften the skin. It may increase collagen content in the skin. Collagen helps keep your skin plump and firm.

Avocado Oil reduces inflammation and has not shown to clog glands.

Avocados also have B vitamins, vitamin K, vitamin C, vitamin E, and potassium.

Learn more about Persea Gratissima Oil
10
What it does: Emollient
Community Rating: Liked

Rosa Canina Seed Oil comes from the seeds of the dog-rose plant. It is an emollient.

Emollients help hydrate your skin by trapping moisture in. They create a thin film on the skin to prevent moisture from escaping.

Rosa Canina Seed Oil contains phenolic compounds, carotenoids, Vitamin C, linoleic acid, and other fatty acids.

Learn more about Rosa Canina Seed Oil
11
What it does: Emollient
Community Rating: Disliked

Rubus Idaeus Seed Oil is created from the seeds of the raspberry fruit. Raspberries are native to northern Europe and Asia.

Raspberry seed oil is an emollient with antioxidant and anti-inflammatory properties. It is rich in fatty acids, tocopherols, flavonoids, Vitamin C, and Vitamin E.

As an emollient, raspberry seed oil helps hydrate your skin. Emollients prevent moisture from evaporating by creating a film on top.

Learn more about Rubus Idaeus Seed Oil
12
What it does: Skin Conditioning, Skin Protecting
Community Rating: Loved

Oryza Sativa Bran Extract comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.

Oryza Sativa Bran Extract is moisturizing. This is due to its components of polysaccharides and omega-3 fatty acids. It also contains calcium, selenium, phosphorus, iron, and zinc.

Oryza Sativa Bran Extract contains numerous antioxidants such as ferulic acid. Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material.

Learn more about Oryza Sativa Bran Extract
13
What it does: Emollient, Skin Conditioning
Community Rating: Mixed

Helianthus Annuus Extract comes from the common sunflower.

Sunflowers are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.

The fatty acids found in sunflowers include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.

These fatty acids hydrate your skin. Emollients create a film on the skin to prevent moisture from escaping.

Learn more about Helianthus Annuus Extract
14
What it does: Antimicrobial, Masking, Skin Conditioning
Community Rating: Mixed

Rosmarinus Officinalis Leaf Extract comes from rosemary. Rosemary is native to the Mediterranean.

While Rosmarinus Officinalis Leaf Oil can be volatile due to its fragrant properties, this component is usually removed in the leaf extract.

Rosemary Leaf Extract can help protect your skin against damage from free-radical molecules. It contains many antioxidants such as rosmarinic acid and caffeic acid. Rosemarinic acid has been found to help soothe skin conditions such as eczema and acne.

Learn more about Rosmarinus Officinalis Leaf Extract
15
What it does: Humectant, Masking, Skin Conditioning, Solvent
Community Rating: Mixed

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.

16
What it does:
Community Rating: Very Disliked

Aroma refers to an ingredient, or mixture of ingredients, that impact or mask a flavor.

This is the official definition from the The International Cosmetic Ingredient Dictionary and Handbook:

“Aroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavor.”

Learn more about Aroma
17
What it does: Emollient, Humectant, Skin Conditioning
Community Rating: Liked

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
18
What it does: Skin Conditioning
Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

19
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
20
What it does: Antioxidant
Community Rating: Liked

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (long name, huh?) is a synthetic antioxidant.

It is used to help stabilize other antioxidants or prevent the color from changing in a product.

As an antioxidant, it helps fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Thus, antioxidants may reduce the signs of aging.

This ingredient is oil-soluble.

Learn more about Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
21
What it does: Cosmetic Colorant
Community Rating: Mixed

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491
22
What it does: Cosmetic Colorant

This ingredient is used to add a violet color to cosmetics.

It is created by reacting phosphoric acid, ammonium dihydrogen orthophosphate, and manganese dioxide.

23
What it does: Cosmetic Colorant

Ci 73360 is a synthetic red-pink dye.

24
What it does: Cosmetic Colorant
Community Rating: Very Disliked

Ci 15850 is the pigment color red. It is an azo dye and created synthetically.

Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.

This ingredient is common in foundations, lipsticks, and blushes. This color is described as brown/orangey red.

It has many secondary names such as Red 6 and Red 7. According to a manufacturer, Red 6 usually contains aluminum.

Learn more about CI 15850
25
What it does: Cosmetic Colorant
Community Rating: Disliked

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891
Embed Ingredients

Here's what our community thinks of the 25 ingredients in this product ✨

24% are loved or liked
24% have mixed ratings
40% are disliked or very disliked
12% have no rating yet

When to use

Here's some more info on how this product is used by our community.

Directions

Just swipe and apply over bare lips or over your favorite lip color.

Just swipe and apply over bare lips or over your favorite lip color.

When to use

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Reviews

4.0 /5
from 2 ratings
Dewy (1) Good Color (1) Medium Coverage (1)
Butter's avatar

Butter

5 months ago · Sensitive Skin
Review

One of my favourite lip glosses. Truly not sticky. Keeps my lips hydrated and looks super pretty. I own two shades "oat" and "coconut" I love oat,...

One of my favourite lip glosses. Truly not sticky. Keeps my lips hydrated and looks super pretty. I own two shades "oat" and "coconut" I love oat, works well for my pale skin. However coconut is a bit too red for my preference and I don't think it suits me. I love it so much I'm considering buying "pistachio" or "sesame".