Tower 28 Beauty ShineOn Milky Lip Jelly
A lip gloss with 25 ingredients, including vitamin E.
Overview
What it is
Lip gloss with 25 ingredients that contains Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
Tower 28 Beauty is from United States. This product is used in 8 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Polybutene
Hydrogenated Polyisobutene
EmollientHydrogenated Polybutene
Prunus Armeniaca Kernel Oil
MaskingEthylene/Propylene/Styrene Copolymer
Octyldodecanol
EmollientSilica Dimethyl Silylate
EmollientRicinus Communis Seed Oil
MaskingPersea Gratissima Oil
Skin ConditioningRosa Canina Seed Oil
EmollientRubus Idaeus Seed Oil
EmollientOryza Sativa Bran Extract
Skin ConditioningHelianthus Annuus Extract
EmollientRosmarinus Officinalis Leaf Extract
AntimicrobialButylene/Ethylene/Styrene Copolymer
Aroma
Caprylyl Glycol
EmollientEthylhexylglycerin
Skin ConditioningTocopherol
AntioxidantPentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
AntioxidantIron Oxides
CI 77742
Cosmetic ColorantCI 73360
Cosmetic ColorantCI 15850
Cosmetic ColorantCI 77891
Cosmetic Colorant
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis Seed Oil, Persea Gratissima Oil, Rosa Canina Seed Oil, Rubus Idaeus Seed Oil, Oryza Sativa Bran Extract, Helianthus Annuus Extract, Rosmarinus Officinalis Leaf Extract, Butylene/Ethylene/Styrene Copolymer, Aroma, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
May Contain:
Iron Oxides, CI 77742, CI 73360, CI 15850, CI 77891
Key Ingredients
Benefits
Ingredients Explained
Polybutene is used to help control the viscosity of a product. This just means it helps adjusts the texture.
It is a polymer and does not get absorbed into the skin due to its large size.
Studies found this ingredient did not irritate skin in concentrations below 15%.
Learn more about PolybuteneHydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.
Hydrogenated Polyisobutene is often used as a mineral oil replacement.
Learn more about Hydrogenated PolyisobuteneHydrogenated Polybutene is a synthetic polymer. It is used to alter the texture of an ingredient.
This ingredient is the oil from the apricot.
Apricot Kernel Oil is an emollient and helps soften skin. This is due to its fatty acid components. Some of these fatty acids include linoleic and oleic acid.
This ingredient also has antioxidant properties from Vitamins A, C, and E. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells. Besides being antioxidants, these vitamins provide plenty of skin benefits as well.
Learn more about Prunus Armeniaca Kernel OilThis is a synthetic polymer used to thicken formulas, improve texture, and enhance spreadability.
Due to its large molecule size, this ingredient does not penetrate the skin and is considered well-tolerated.
Octyldodecanol is a fatty alcohol sourced from plant oils like coconut or palm (or made synthetically).
It is:
You'll likely see this in many BHA products because this is the go-to solvent for salicylic acid.
This ingredient is typically used at levels between 2-20%.
Regarding fungal acne:
In 2019, this ingredient was tested against multiple Malassezia species (the yeast that causes fungal acne) and showed no growth.
This silica is mainly used to thicken oils and suspend particles in oils. It is not water soluble.
According to the manufacturer, it:
The manufacturer also claims this ingredient to be useful in makeup.
In lipstick formulations, this ingredient improves color payoff, reduces pigment settling, and reduces oil bleeding. This ingredient also improves the grip of powder products such as dry shampoos.
Learn more about Silica Dimethyl SilylateRicinus Communis Seed Oil is the INCI name for castor oil.
Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.
Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.
Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about Ricinus Communis Seed OilThis ingredient is also known as Avocado oil. It's the cold-pressed oil from the flesh of the avocado fruit packed with fatty acids (mostly oleic acid).
The rich fatty acid profile allows it to function as a skin conditioning agent and emollient; it helps soften and smooth skin while reducing water loss.
Preclinical research has found that topical avocado oil increased collagen synthesis and reduced inflammation during wound healing, giving it some skin-repairing credibility.
The unsaponifiable fraction of the oil is also interesting: studies on avocado unsaponifiables showed that it helped skin produce more collagen and other structural compounds that support healing.
The CIR Expert Panel has found this ingredient to be non-irritating in formulations.
It's a great ingredient for dry or compromised skin. Just know it may not be fungal acne safe. This is because the oleic acid content falls within the range that Malassezia can use as a food source.
Learn more about Persea Gratissima OilRosa Canina Seed Oil comes from the seeds of the dog-rose plant. It is an emollient.
Emollients help hydrate your skin by trapping moisture in. They create a thin film on the skin to prevent moisture from escaping.
Rosa Canina Seed Oil contains phenolic compounds, carotenoids, Vitamin C, linoleic acid, and other fatty acids.
Due to the fatty acid content, this ingredient may not be fungal-acne safe.
Learn more about Rosa Canina Seed OilRubus Idaeus Seed Oil is created from the seeds of the raspberry fruit. Raspberries are native to northern Europe and Asia.
Raspberry seed oil is an emollient with antioxidant and anti-inflammatory properties. It is rich in fatty acids, tocopherols, flavonoids, Vitamin C, and Vitamin E.
As an emollient, raspberry seed oil helps hydrate your skin. Emollients prevent moisture from evaporating by creating a film on top.
Learn more about Rubus Idaeus Seed OilOryza Sativa Bran Extract comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.
This ingredient has moisturizing properties due to its components of polysaccharides and omega-3 fatty acids. It also contains calcium, selenium, phosphorus, iron, and zinc.
Oryza Sativa Bran Extract contains numerous antioxidants such as ferulic acid. Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material.
Learn more about Oryza Sativa Bran ExtractHelianthus Annuus Extract comes from the common sunflower.
Sunflowers are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.
The fatty acids found in sunflowers include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.
These fatty acids hydrate your skin. Emollients create a film on the skin to prevent moisture from escaping.
Learn more about Helianthus Annuus ExtractRosmarinus Officinalis Leaf Extract comes from rosemary. Rosemary is native to the Mediterranean.
While Rosmarinus Officinalis Leaf Oil can be volatile due to its fragrant properties, the fragrance components are usually removed in the leaf extract.
Rosemary Leaf Extract contains many antioxidants such as rosmarinic acid and caffeic acid. Rosemarinic acid, a compound found in rosemary leaf, has been found to help soothe skin conditions such as eczema and acne.
Learn more about Rosmarinus Officinalis Leaf ExtractThis ingredient is a high-molecular weight synthetic polymer. It is used to modify the viscosity of a formula, improve slip, and create a more "cushiony" texture.
Due to its large molecular size, this ingredient is not absorbed into the skin.
Aroma refers to an ingredient, or mixture of ingredients, that impart or mask a flavor.
The name is slightly confusing. This is because INCI associates aroma with flavor instead of smell.
Here is the official definition from the The International Cosmetic Ingredient Dictionary and Handbook:
“Aroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavor.”
INCI shows the only purpose of aroma to be "flavouring".
However, due to regulation differences, some companies may use aroma in place of parfum.
In Canada, this ingredient only has to be listed in concentrations above 1%.
Learn more about AromaCaprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid or alcohol, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolPentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (long name, huh?) is a synthetic antioxidant.
It is used to help stabilize other antioxidants or prevent the color from changing in a product.
As an antioxidant, it helps fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Thus, antioxidants may reduce the signs of aging.
This ingredient is oil-soluble.
Learn more about Pentaerythrityl Tetra-Di-T-Butyl HydroxyhydrocinnamateThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isn’t contradicting the research. It’s just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron OxidesThis ingredient is used to add a violet color to cosmetics.
It is created by reacting phosphoric acid, ammonium dihydrogen orthophosphate, and manganese dioxide.
Ci 73360 is a synthetic red-pink dye.
It is soluble in water and remains chemically stable across a range of pH levels typically used in cosmetics. This helps manufacturers maintain uniform color throughout a product’s shelf life.
Because this ingredient is a regulated cosmetic colorant, its purity, manufacturing standards, and allowed uses are defined by cosmetic regulations in major markets.
Learn more about CI 73360Ci 15850 is the pigment color red. It is an azo dye and created synthetically.
Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.
This ingredient is common in foundations, lipsticks, and blushes. This color is described as brown/orangey red.
It has many secondary names such as Red 6 and Red 7. According to a manufacturer, Red 6 usually contains aluminum.
Learn more about CI 15850Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Reviews
Where it's from
Tower 28 Beauty is a American brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated July 19, 2023 • Added by anemone