Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Versus Milani Highly Rated Lash Extensions Mascara
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningCopernicia Cerifera Wax
Glyceryl Stearate
Emollient
Hydrogenated Olive Oil Stearyl Esters
Emulsion Stabilising
Synthetic Wax
Abrasive
Vp/Va Copolymer
Stearic Acid
Cleansing
Helianthus Annuus Seed Wax
Skin Conditioning
Palmitic Acid
Emollient
Butylene Glycol
Humectant
Olea Europaea Oil Unsaponifiables
Skin Conditioning
Aminomethyl Propanol
BufferingRicinus Communis Seed Oil
Masking
1,2-Hexanediol
Skin Conditioning
Caprylyl Glycol
Emollient
Polyimide-1
Galactoarabinan
Rhus Succedanea Fruit Wax
Shorea Robusta Resin
TonicSodium Dehydroacetate
Preservative
Lecithin
Emollient
Tocopherol
Antioxidant
Ascorbyl Palmitate
Antioxidant
Citric Acid
Buffering
CI 77499
Cosmetic ColorantCI 77007
Cosmetic ColorantWater, Copernicia Cerifera Wax, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, Vp/Va Copolymer, Stearic Acid, Helianthus Annuus Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, CI 77499, CI 77007
Water
Skin ConditioningAcrylates/Ethylhexyl Acrylate Copolymer
Glyceryl Stearate Se
Emulsifying
Glycerin
Humectant
Alcohol Denat.
Antimicrobial
Dimethicone
Emollient
Vp/Eicosene Copolymer
Copernicia Cerifera Wax
Stearic Acid
Cleansing
Laureth-50
CleansingJojoba Esters
Emollient
Helianthus Annuus Seed Wax
Skin Conditioning
Acacia Decurrens Flower Wax
Emollient
Vitis Vinifera Seed Oil
Emollient
Synthetic Beeswax
Emulsion Stabilising
Butyrospermum Parkii Butter
Skin Conditioning
Ricinus Communis Seed Oil
Masking
Niacinamide
Smoothing
Caulerpa Lentillifera Extract
Polyglycerin-3
Humectant
Tocopherol
Antioxidant
Palmitic Acid
Emollient
Methylglucamine
Ethylhexylglycerin
Skin ConditioningCellulose
AbsorbentHectorite
AbsorbentDisodium EDTA
Butylene Glycol
Humectant
Tromethamine
BufferingXanthan Gum
EmulsifyingSodium Dehydroacetate
Preservative
Phenoxyethanol
Preservative
CI 77499
Cosmetic ColorantWater, Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate Se, Glycerin, Alcohol Denat., Dimethicone, Vp/Eicosene Copolymer, Copernicia Cerifera Wax, Stearic Acid, Laureth-50, Jojoba Esters, Helianthus Annuus Seed Wax, Acacia Decurrens Flower Wax, Vitis Vinifera Seed Oil, Synthetic Beeswax, Butyrospermum Parkii Butter, Ricinus Communis Seed Oil, Niacinamide, Caulerpa Lentillifera Extract, Polyglycerin-3, Tocopherol, Palmitic Acid, Methylglucamine, Ethylhexylglycerin, Cellulose, Hectorite, Disodium EDTA, Butylene Glycol, Tromethamine, Xanthan Gum, Sodium Dehydroacetate, Phenoxyethanol, CI 77499
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCi 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Copernicia Cerifera Wax comes from a palm tree native to Brazil; another name for this ingredient is Carnauba Wax.
This ingredient is used to thicken texture and also leaves behind a film when applied.
Fun fact: This wax has the highest melting point of all natural waxes and low solubility.
Learn more about Copernicia Cerifera WaxHelianthus Annuus Seed Wax is created from the common sunflower.
Sunflower seed wax is made up of long chain non-glyceride esters, a small amount of fatty alcohols, and fatty acids.
This ingredient is often used to enhance the texture of products. The fatty acid properties also help hydrate the skin.
Learn more about Helianthus Annuus Seed WaxPalmitic Acid is a fatty acid naturally found in our skin and in many plant and animal sources. In cosmetics, it is usually derived from palm oil. It serves many purposes in skincare, acting as a cleanser, emollient, and emulsifier.
As an emollient, palmitic acid helps soften and smooth the skin by preventing water loss. In cleansers, it helps remove oil and dirt while creating foam.
Its emulsifying properties help stabilize products by keeping water and oil-based ingredients from separating.
This may not be suitable for fungal acne-prone skin, as fatty acids like this can sometimes trigger breakouts in sensitive individuals.
Learn more about Palmitic AcidRicinus Communis Seed Oil is the INCI name for castor oil.
Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.
Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.
Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about Ricinus Communis Seed OilThis ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
It is especially effective at preventing bacterial and fungal growth in low concentrations.
Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.
As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.
Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.
Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Stearic AcidTocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.
Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.
You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.
There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about Water
