Versus

Not Your Mother’s Aquatic Mint & Coastal Sea Holly Shampoo Versus Verb Ghost Shampoo

Shampoo
Shampoo
American Brand United States
American Brand United States

Overview

What they are

These products are both vegan, cruelty-free, and reef safe shampoos. They have a total of 12 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin and scar healing

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain harsh alcohols, common allergens and fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Ghost Shampoo

Water

Skin Conditioning

Sodium Lauroyl Methyl Isethionate

Cleansing

Cocamidopropyl Betaine

Cleansing
May worsen Eczema IconMay worsen Rosacea Icon

Sodium Cocoyl Isethionate

Cleansing

Sodium Lauroyl Sarcosinate

Cleansing

Cocamidopropyl Hydroxysultaine

Cleansing

Saccharum Officinarum Extract

Moisturising

Simmondsia Chinensis Seed Oil

Emollient
0-2 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Moringa Oleifera Seed Oil

Emollient
Oil IconNot safe for Fungal Acne Icon

Aloe Barbadensis Leaf Juice

Skin Conditioning
Helps reduce Skin Redness IconHelps reduce irritation Icon

Cocodimonium Hydroxypropyl Hydrolyzed Rice Protein

Skin Conditioning

Chamomilla Recutita Flower Extract

Masking
Helps reduce Skin Redness IconHelps reduce irritation Icon

Camellia Sinensis Leaf Extract

Antimicrobial
Antioxidant IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging Icon

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Skin Conditioning

Citrus Aurantium Dulcis Fruit Extract

Masking

Citrus Limon Fruit Extract

Masking
May cause irritation Icon

Pyrus Malus Fruit Extract

Skin Conditioning

Lavandula Angustifolia Flower Extract

Cleansing
May cause irritation IconEU Allergen Icon

Rosa Centifolia Flower Extract

Astringent

Helianthus Annuus Seed Extract

Skin Conditioning

Hydrolyzed Soy Protein

Humectant

Hydrolyzed Quinoa

Skin Conditioning

Glycol Distearate

Emollient
Not safe for Fungal Acne Icon

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce Skin Redness IconHelps reduce irritation Icon

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

PPG-2 Hydroxyethyl Coco/Isostearamide

Not safe for Fungal Acne Icon

Coconut Acid

Cleansing
Not safe for Fungal Acne Icon

Guar Hydroxypropyltrimonium Chloride

Skin Conditioning

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Cocamidopropylamine Oxide

Cleansing

Coco-Glucoside

Cleansing

Glyceryl Oleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Trisodium Ethylenediamine Disuccinate

Tetrasodium Glutamate Diacetate

Silicone Quaternium-8

Sodium Isethionate

Cleansing

Polyquaternium-7

Sodium Laurate

Cleansing

Polyquaternium-44

Tetrasodium EDTA

May worsen Eczema Icon

Magnesium Nitrate

Cocamidopropyl Dimethylamine

Emulsifying

Lactic Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Sodium Sarcosinate

Sodium Hydroxide

Buffering

Sodium Glycolate

Buffering

Magnesium Chloride

Ethylhexylglycerin

Skin Conditioning

Hydrogen Peroxide

Antimicrobial

Sodium Formate

Buffering
Preservative Icon

Tocopherol

Antioxidant
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Hydrogenated Palm Glycerides Citrate

Emollient
Not safe for Fungal Acne Icon

Disodium EDTA

Lecithin

Emollient

Ascorbyl Palmitate

Antioxidant
2 / 0 Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin IconNot safe for Fungal Acne Icon

Phenoxyethanol

Preservative
Preservative Icon

Sodium Benzoate

Masking
Preservative Icon

Methylchloroisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Methylisothiazolinone

Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Potassium Sorbate

Preservative
Preservative Icon

Benzyl Alcohol

Perfuming
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Chlorphenesin

Antimicrobial
Preservative Icon

Sorbic Acid

Preservative
Preservative Icon

Hydroxycitronellal

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Butylphenyl Methylpropional

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Limonene

Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Saccharum Officinarum Extract, Simmondsia Chinensis Seed Oil, Moringa Oleifera Seed Oil, Aloe Barbadensis Leaf Juice, Cocodimonium Hydroxypropyl Hydrolyzed Rice Protein, Chamomilla Recutita Flower Extract, Camellia Sinensis Leaf Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Citrus Aurantium Dulcis Fruit Extract, Citrus Limon Fruit Extract, Pyrus Malus Fruit Extract, Lavandula Angustifolia Flower Extract, Rosa Centifolia Flower Extract, Helianthus Annuus Seed Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Glycol Distearate, Panthenol, Parfum, Citric Acid, PPG-2 Hydroxyethyl Coco/Isostearamide, Coconut Acid, Guar Hydroxypropyltrimonium Chloride, Glycerin, Cocamidopropylamine Oxide, Coco-Glucoside, Glyceryl Oleate, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Silicone Quaternium-8, Sodium Isethionate, Polyquaternium-7, Sodium Laurate, Polyquaternium-44, Tetrasodium EDTA, Magnesium Nitrate, Cocamidopropyl Dimethylamine, Lactic Acid, Sodium Sarcosinate, Sodium Hydroxide, Sodium Glycolate, Magnesium Chloride, Ethylhexylglycerin, Hydrogen Peroxide, Sodium Formate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Phenoxyethanol, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.

Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.

The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.

This ingredient also helps improve the spreadability of a product.

Learn more about Sodium Cocoyl Isethionate
Cleansing, Skin Conditioning

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.

Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emollient, Emulsifying, Skin Conditioning

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.

Glycol Distearate isn't fungal acne safe.

Learn more about Glycol Distearate

Tetrasodium Glutamate Diacetate is a chelating agent. Chelating agents help prevent metal ions from binding to other ingredients. This helps prevent unwanted effects and reactions from a product. These metal ions may come from water and are found in miniscule amounts.

Tetrasodium Glutamate Diacetate can also help other preservatives be more effective.

Perfuming, Preservative, Solvent

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid

When to use

7 Routines
43% use in am
57% use in pm
29% use every day

Reviews

Here's what our community thinks

Not Your Mother’s Aquatic Mint & Coastal Sea Holly Shampoo 19 ingredients

Aquatic Mint & Coastal Sea Holly Shampoo hasn't been rated yet.
Rate it now

Verb Ghost Shampoo 67 ingredients

4.0 /5
from 2 ratings
Cleansing (1)
awhite998's avatar

Adrianna

11 months ago
Review

Not too much of a scent, but worth the price and always left my hair feeling clean. It lathers pretty well and I will definitely purchase another bottle.

#cleansing