What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningCetearyl Alcohol
EmollientCetyl Alcohol
EmollientIsopropyl Myristate
EmollientBehentrimonium Chloride
PreservativeDimethicone
EmollientGlycerin
HumectantPanthenol
Skin ConditioningHippophae Rhamnoides Fruit/Seed Oil
AntimicrobialBorago Officinalis Seed Oil
EmollientMangifera Indica Seed Butter
Skin ConditioningButyrospermum Parkii Butter
Skin ConditioningHydroxypropyl Guar Hydroxypropyltrimonium Chloride
Hydrolyzed Quinoa
Skin ConditioningTocopheryl Acetate
AntioxidantCetrimonium Chloride
AntimicrobialMagnesium Aluminum Silicate
AbsorbentButylene Glycol
HumectantBis-PCA Dimethicone
Disodium PEG-12 Dimethicone Sulfosuccinate
CleansingAminomethyl Propanol
BufferingChlorphenesin
AntimicrobialBHT
AntioxidantEthylhexylglycerin
Skin ConditioningCitric Acid
BufferingPhenoxyethanol
PreservativeIsopropyl Alcohol
SolventBenzyl Alcohol
PerfumingPotassium Sorbate
PreservativeSodium Benzoate
MaskingParfum
MaskingBenzyl Benzoate
AntimicrobialHydroxycitronellal
PerfumingLimonene
PerfumingCI 60730
Cosmetic ColorantWater, Cetearyl Alcohol, Cetyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride, Dimethicone, Glycerin, Panthenol, Hippophae Rhamnoides Fruit/Seed Oil, Borago Officinalis Seed Oil, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Tocopheryl Acetate, Cetrimonium Chloride, Magnesium Aluminum Silicate, Butylene Glycol, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Chlorphenesin, BHT, Ethylhexylglycerin, Citric Acid, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, CI 60730
Water
Skin ConditioningButyrospermum Parkii Butter
Skin ConditioningGlycerin
HumectantBehentrimonium Chloride
PreservativeGlyceryl Stearate
EmollientCetearyl Alcohol
EmollientDicetyldimonium Chloride
EmulsifyingIsopropyl Alcohol
SolventParfum
MaskingAloe Barbadensis Leaf Juice
Skin ConditioningButylene Glycol
HumectantCetyl Alcohol
EmollientCocos Nucifera Oil
MaskingKeratin Amino Acids
Skin ConditioningMenthol
MaskingPanthenol
Skin ConditioningRicinus Communis Seed Oil
MaskingTocopheryl Acetate
AntioxidantBenzophenone-3
UV AbsorberDisodium EDTA
ChelatingCitronellol
PerfumingHexyl Cinnamal
PerfumingLimonene
PerfumingLinalool
PerfumingBenzyl Alcohol
PerfumingPhenoxyethanol
PreservativeCI 10316
Cosmetic ColorantCI 61570
Cosmetic ColorantCI 16035
Cosmetic ColorantWater, Butyrospermum Parkii Butter, Glycerin, Behentrimonium Chloride, Glyceryl Stearate, Cetearyl Alcohol, Dicetyldimonium Chloride, Isopropyl Alcohol, Parfum, Aloe Barbadensis Leaf Juice, Butylene Glycol, Cetyl Alcohol, Cocos Nucifera Oil, Keratin Amino Acids, Menthol, Panthenol, Ricinus Communis Seed Oil, Tocopheryl Acetate, Benzophenone-3, Disodium EDTA, Citronellol, Hexyl Cinnamal, Limonene, Linalool, Benzyl Alcohol, Phenoxyethanol, CI 10316, CI 61570, CI 16035
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.
It does not cause irritation or sensitization in leave-on products at 1-5%.
Benzyl Alcohol is an aromatic alcohol with several roles: it's a preservative, solvent, and mild fragrance component with a floral scent.
This ingredient has been deemed safe for use in cosmetic formulations at concentrations up to 5%, and up to 10% in hair dyes. You'll typically see 0.5-2% in most rinse-off or leave-on products.
As a preservative, it works by disrupting the membrane of microbial proteins. This helps keep bacteria and fungi from growing in your products.
The sensitization picture is actually quite assuring as well:of nearly 71,000 patients patch tested with benzyl alcohol, only 0.21% showed a positive reaction with most of them being weakly positive.
This led researchers to conclude that benzyl alcohol cannot be regarded as a significant contact allergen.
It is worth noting this ingredient is classified as one of the EU's regulated fragrance allergens and restricted to 1% in finished products.
Labels must also declare it in concentrations above 0.001% in leave-on products and 0.01% in rinse-off products.
At concentrations around 5%, localized redness and itching can appear as a direct irritant response and not as a true allergic reaction.
Learn more about Benzyl AlcoholButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolThis ingredient is also known as shea butter. It is a plant-derived extract from the nuts of the Africa shea tree and one of the most well-studied emollients.
Because it has a high concentration of fatty acids (primarily oleic, stearic, and linoleic) it is able to form a protective barrier on the skin's surface. This helps seal in moisture and prevents transepidermal water loss (TEWL).
In vitro research found an increase in skin hydration by 58% and a decrease in TEWL by 37.8% after 24 hours of applying this ingredient (pretty impressive for a single ingredient!).
Besides hydration, shea butter also contains triterpenes that have anti-inflammatory potential. In particule, lupeol cinnamate has shown the highest anti-inflammatory activity in vivo.
Shea butter also contains vitamins A and E which may contribute to antioxidant activity.
While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.
This ingredient may not be fungal acne safe because its fatty acids fall within the C11-C24 range that the Malassezia yeast can metabolize.
This ingredient shows up on a lot of "pore-clogging" lists but there's no real evidence behind that. It doesn't even have a comedogenic rating from an actual study; the numbers you'll find online come from blogs citing other blogs.
Ratings for other ingredients mostly come from a 1980s rabbit ear test. This test doesn't translate well to human skin or to real products because the ingredient sits at a much lower percentage.
Some people still find it breaks them out. So if that's you, definitely trust your skin. Just know this one's based on experience and not evidence.
Learn more about Butyrospermum Parkii ButterCetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.
Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.
It plays several roles in a formula:
Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.
Multiple assessments have found it to be non-irritating and non-sensitizing to most people.
However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.
Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.
Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.
Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.
This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.
A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.
Learn more about Cetearyl AlcoholCetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.
Its main roles are:
Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.
The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.
Learn more about Cetyl AlcoholGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinIsopropyl Alcohol is a small, fast-evaporating alcohol.
Formulators use it as a solvent, a way to think out thick liquids, an antifoaming agent, and occasionally a fragrance ingredient.
Reported use concentrations run from 0.002%-100% and any number over 50% usually comes from a nail product.
Actual skincare numbers run much lower: cleansers (0.3-26%), toners (0.07-7%), face moisturizers (0.04-0.2%).
The Cosmetic Ingredient Review Expert Panel reviewed it and concluded it is safe in the present practices of use and the International Agency for Research on Cancer classifies it as a non-carcinogenic to humans.
True allergy to this ingredient is uncommon but real: 44 out of 1,450 patients patch tested between 1992-2011 reacted with most cases clustering in people with leg ulcers, occupational hand eczema, or repeated use of Isopropyl Alcohol on already-broken skin.
Irritation and dryness are far more likely than allergy; before you throw away your skincare, just know this is dose-dependent and the risk is modest.
The irritant potential of the alcohols used in hand antiseptics is very low and skin irritation is significantly lower after alcohol application than after detergents (though isopropanol is somewhat more irritating than ethanol).
A 70% solution was a severe eye irritant in rabbit eye tests so the industry keeps this ingredient at low percentages in eye-area products.
One genuine caution: a 70% solution was a severe eye irritant in rabbit eye tests, so it belongs at low percentages in eye-area products, which is where the industry already keeps it.
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Learn more about Isopropyl AlcoholLimonene is the compound that gives citrus peel its smell.
In skincare, it shows up as a standalone fragrance ingredient or as a natural compound of citrus and other essential oils.
You'll typically see this ingredient used in very small amounts; anything above 0.001% in a leave-on product or 0.01% in a rinse-off has to be named on the label in the EU. The citrus oils that carry it sit around 0.5-1% in a finished formula.
Fresh limonene is a weak allergen; the real issue is that it slowly reacts with air and then breaks down from oxidation to create hydroperoxides (which are strong sensitizers). This is why suppliers are required to keep the peroxide value below 20 mmol.
Positive reactions in people being investigated for eczema vary:
It's worth skipping if you have a known fragrance allergy or a compromised barrier, but the risk is low for most people.
Older or long-opened products are also more likely to bother you than fresh ones due to oxidation.
Learn more about LimonenePanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPhenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).
It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.
On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.
Another perk of this ingredient is that it stays functional across a wide pH range (3-10).
You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.
Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.
Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.
Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.
Learn more about PhenoxyethanolTocopheryl Acetate is a stable, shelf-friendly form of vitamin E.
Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.
It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.
One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.
Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.
Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.
The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.
Most leave-on skincare keeps it at the lower end, often between 0.5-1%.
Learn more about Tocopheryl AcetateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water