Overview
What it is
Shampoo with 36 ingredients
Cool Features
It is cruelty-free
Suited For
It has ingredients that are good for dry skin, sensitive skin and scar healing
Free From
It doesn't contain any harsh alcohols or silicones
Fun facts
Keune is from Netherlands. This product is used in 2 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Laureth Sulfate
CleansingSodium Chloride
MaskingDisodium Cocoamphodiacetate
CleansingCocamidopropyl Betaine
CleansingGlycol Distearate
EmollientHydrolyzed Wheat Protein
Skin ConditioningPropylene Glycol
HumectantPanthenol
Skin ConditioningPEG-200 Hydrogenated Glyceryl Palmate
CleansingPEG-40 Hydrogenated Castor Oil
EmulsifyingCocamide Mea
EmulsifyingParfum
MaskingDiazolidinyl Urea
PreservativeGlyceryl Laurate
EmollientPEG-7 Glyceryl Cocoate
EmulsifyingTetrasodium EDTA
Methylparaben
PreservativeLaureth-10
EmulsifyingPolyquaternium-7
Citric Acid
BufferingSodium Cocoyl Hydrolyzed Wheat Protein
Skin ConditioningPropylparaben
PreservativeDipropylene Glycol
HumectantFormic Acid
PreservativeSodium Benzoate
MaskingSaccharomyces/Magnesium Ferment
Phenoxyethanol
PreservativeSaccharomyces/Iron Ferment
Skin ConditioningBiotin
AntiseborrhoeicSaccharomyces/Zinc Ferment
Skin ConditioningSaccharomyces/Copper Ferment
Skin ConditioningSaccharomyces/Silicon Ferment
Skin ConditioningHexyl Cinnamal
PerfumingLimonene
PerfumingLinalool
PerfumingWater, Sodium Laureth Sulfate, Sodium Chloride, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Glycol Distearate, Hydrolyzed Wheat Protein, Propylene Glycol, Panthenol, PEG-200 Hydrogenated Glyceryl Palmate, PEG-40 Hydrogenated Castor Oil, Cocamide Mea, Parfum, Diazolidinyl Urea, Glyceryl Laurate, PEG-7 Glyceryl Cocoate, Tetrasodium EDTA, Methylparaben, Laureth-10, Polyquaternium-7, Citric Acid, Sodium Cocoyl Hydrolyzed Wheat Protein, Propylparaben, Dipropylene Glycol, Formic Acid, Sodium Benzoate, Saccharomyces/Magnesium Ferment, Phenoxyethanol, Saccharomyces/Iron Ferment, Biotin, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Hexyl Cinnamal, Limonene, Linalool
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterSodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.
SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.
Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.
Learn more about Sodium Laureth SulfateChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideDisodium Cocoamphodiacetate is a surfactant and helps cleanse skin. It is created from the fatty acids of coconut oil.
Surfactants help rinse oil, dirt, and other pollutants easily from skin. It has a faint fruit-like scent.
Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineGlycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearateThis ingredient is a plant-derived protein made by breaking down wheat proteins into smaller amino acids and peptides. It has skin and hair conditioning properties.
People with known wheat allergy or a history of immediate reactions should be cautious with leave-on products containing hydrolyzed wheat proteins.
Propylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolPEG-200 Hydrogenated Glyceryl Palmate isn't fungal acne safe.
PEG-40 Hydrogenated Castor Oil is an emulsifier derived from castor oil.
As an emulsifying agent, it helps other ingredients like fragrances and fat-soluble vitamins dissolve cohesively.
Due to its large molecule size, it doesn't penetrate beyond the skin's surface.
This ingredient has a solid regulatory track record; the CIR Expert Panel first concluded it was safe for use in cosmetics at concentrations up to 100% in 1997. A 2012 reassessment reaffirmed that finding. Safety studies have also found no irritation or evidence of toxicity.
A 2019 study did find this ingredient to grow Malassezia, so this ingredient may not be fungal acne safe.
Learn more about PEG-40 Hydrogenated Castor OilThis ingredient is made by combining the fatty acids from coconut oil with monoethanolamine. It is an emulsifier that helps boost foam, thicken texture, and help keep ingredients together in a formula.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumDiazolidinyl Urea is an antimicrobial preservative. It is commonly used to prevent bacterial, yeast, and mold growth.
Diazolidinyl Urea slowly breaks down into formaldehyde, an effective microbe killer but also a known allergen/carcinogen.
Some people who are allergic to imidazolidinyl urea also react to diazolidinyl urea. It ranked as the 14th most common allergen in patch tests from 2005–06.
Safety reviews show that at concentrations under 0.5%, the formaldehyde released remains below the accepted safety limit, making it considered safe for cosmetic use.
Ultimately, its safety depends on individual skin sensitivity and personal comfort with formaldehyde-releasing preservatives.
Learn more about Diazolidinyl UreaGlyceryl Laurate isn't fungal acne safe.
PEG-7 Glyceryl Cocoate is a synthetic, water-soluble surfactant and emulsifier.
It's a "superfatting" agent that helps replenish some of your skin's oils after they're stripped away by other surfactants.
This is why "gentle" and "moisturizing" cleansers feel less stripping than basic ones.
Typical concentrations range from 1-10% and it has a solid safety record. The CIR Expert Panel has concluded this ingredient to be safe at concentrations up to 10% in leave-on products.
Dermal application tests at 50% also did not produce irritation in two studies.
This ingredient may not be fungal acne safe and in vitro studies have shown Malassezia can metabolize it.
Learn more about PEG-7 Glyceryl CocoateTetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Tetrasodium EDTA comes as a white solid and is soluble in water.
Methylparaben is a synthetic preservative and one of the most widely used in the world. It has a simple, but important job: prevent your products from going bad by stopping bacteria, yeast, and mold from growing.
Typical use levels are low, often 0.1-0.3%.
This is also one of the most heavily studied preservatives out there and major regulatory bodies have repeatedly given it the green light.
In 2023, the EU's Scientific Committee on Consumer Safety (SCCS) confirmed that this ingredient is safe up to 0.4% on its own, of up to 0.8% when mixed with other paraben esters.
Here's the science behind the noise behind parabens/hormones as well:
Methylparaben shows very weak estrogen-like activity in vitro tests (more than 1,000x weaker than your body's own estradiol). In vivo (live-organism) studies don't support a meaningful endocrine-disrupting effect either.
You get a stronger estrogenic effect from eating tofu, actually.
It's also a low sensitizer and allergic reactions are uncommon; they usually happen on damage or broken skin.
There is a caveat: France has proposed to formally re-examine its endocrine classification in 2025 so the regulatory conversation isn't fully closed as of yet.
But as it stands today, this ingredient is considered safe at permitted levels.
Learn more about MethylparabenWe don't have a description for Laureth-10 yet.
Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.
According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.
Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidWe don't have a description for Sodium Cocoyl Hydrolyzed Wheat Protein yet.
Propylparaben is a preservative and one of the most widely used members of the paraben family (it's been used in cosmetics for over a century now).
Its only job is to keep your products from going bad.
It works by disrupting microbial cell membranes and enzymes, and is a broad-spectrum protector that works exceptionally well against molds, yeasts, and gram-positive bacteria.
You'll likely see it paired with methylparaben to cover the full range (including gram-negative bacteria).
This ingredient is effective at low concentrations (~0.2-0.5%) and stable across a wide pH range (4.5-7.5 pH). It's effectiveness drops off above pH 8 and it can lose potency when combined with non-ionic surfactants like polysorbate 80 due to micellization.
The regulatory bodies have concluded this ingredient to be safe as used in cosmetics. The EU has capped it at 0.14% and combined parabens are not to exceed 0.8%.
While parabens do cross the stratum corneum, only about 1% remains for absorption into the body. This is because most of it is metabolized within living skin.
Learn more about PropylparabenDipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.
This ingredient helps:
Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.
As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.
Studies show Dipropylene Glycol is considered safe to use in skincare.
Learn more about Dipropylene GlycolFormic Acid is a preservative.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateSaccharomyces/Magnesium Ferment isn't fungal acne safe.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Saccharomyces/Iron Ferment isn't fungal acne safe.
Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinSaccharomyces/Zinc Ferment isn't fungal acne safe.
This ingredient comes from fermenting yeast (Saccharomyces) with copper ions.
Saccharomyces/Silicon Ferment isn't fungal acne safe.
Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolReviews
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Where it's from
Keune is a Dutch brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published May 31, 2023 • Added by hyggeday