Kao MEMEME Crush Gel Treatment
Pending Approval

Kao MEMEME Crush Gel Treatment

Save

Overview

What it is

Leave-in treatment with 46 ingredients that contains AHA, peptides and Vitamin E

Cool Features

It is reef safe

Suited For

It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

It doesn't contain any parabens or sulfates

Fun facts

Kao is from Japan.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside

Ingredients List

Key Ingredients

Benefits

Concerns

Ingredients Explained

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Antimicrobial, Astringent, Masking

Alcohol Denat. is an alcohol with a denaturant property. It is created by mixing ethanol with other additives.

This ingredient gets a bad rep because it is irritating and drying - mostly due to its astringent property. Astringents draw out natural oils in tissue, constricting pores and leaving your skin dried out.

However, alcohol denat. is not all that bad.

Due to its low molecular weight, alcohol denat. tends to evaporate quickly. One study on pig skin found half of applied alcohol evaporated in 10 seconds and less than 3% stayed on skin.

This also helps other ingredients become better absorbed upon application.

Studies are conflicted about whether this ingredient causes skin dehydration. One study from 2005 found adding emollients to propanol-based sanitizer decreased skin dryness and irritation. Another study found irritation only occurs if your skin is already damaged.

Small amounts of alcohol are generally tolerated by oily skin or people who live in humid environments.

The rule of thumb is if this alcohol is near the end of an ingredients list, it will probably not affect your skin much.

Also...

This ingredient has antimicrobial and solvent properties.

The antimicrobial property helps preserve products and increase their shelf life. As a solvent, it helps dissolve other ingredients.

Other types of astringent alcohols include:

Learn more about Alcohol Denat.
Humectant, Solvent

Isopentyldiol is a synthetic solvent, humectant, and emollient.

Humectants have the ability to attract and hold water while emollients create a thin film to prevent water from evaporating. This combination keeps your skin and hair soft and hydrated. Plus, isopentyldiol does not leave a sticky feeling behind.

As a surfactant, isopentyldiol is a hydrotrope. Hydrotropes help surfactants (cleansing agents) dissolve into water.

According to the manufacturer, using this ingredient with sorbitol boosts skin hydration and helps close cuticles of damaged hair.

This ingredient is water-soluble.

Learn more about Isopentyldiol
Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol
Emulsifying

We don't have a description for Decyltetradeceth-20 yet.

Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Skin Conditioning

We don't have a description for PPG-10 Methyl Glucose Ether yet.

Skin Conditioning

We don't have a description for Gamma-Docosalactone yet.

Cleansing, Emollient, Emulsifying

Lanolin Acid is created by heating lanolin with water.

Humectant, Skin Conditioning

Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.

Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.

As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.

Learn more about Hydrolyzed Keratin
Humectant, Skin Conditioning

You can find hydrolyzed silk in both haircare and skincare products. According to a manufacturer, it can help improve skin and hair hydration.

This ingredient is created by adding acid or enzymes to 'hydrolyze' silk protein.

Due to the origins of this ingredient, it is not vegan. Silk is an animal product from silkworms.

Depending on the source, this ingredient can be considered cruelty-free. It is created from left-over cocoons of silkworms. We recommend reaching out to the brand if you have questions about where their hydrolyzed silk comes from.

Learn more about Hydrolyzed Silk
Skin Conditioning

We don't have a description for Hydrolyzed Conchiolin Protein yet.

Emollient, Humectant, Skin Conditioning

Hydrolyzed collagen has a misleading name because it is actually a mixture of various proteins/peptides. This ingredient has skin hydrating properties.

Collagen is the most abundant type of structural protein found in your body. In your skin, it is responsible for keeping it firm and youthful.

Hydrolyzed Collagen is created by breaking up proteins into smaller peptide bonds. These peptides act as humectants and emollients.

Humectants are great at holding onto water, keeping skin hydrated. Emollients create a thin barrier on the skin to prevent moisture from escaping.

There is ongoing debate about whether hydrolyzed collagen works because it increases skin hydration. Skin hydration is also linked to elasticity and the appearance of wrinkles.

Collagen or peptide ingredients can be used in the morning or night. They will not increase sun sensitivity, but you should always wear sunscreen during the day.

According to a manufacturer, this ingredient is a great hair conditioner as well.

This ingredient can be extracted from different sources, including:

Vegan collagen is derived from yeast, bacteria, or plant sources. Vegan collagen would go by a different INCI name, such as hydrolyzed soy protein.

The results are varied.

A study from 2021 found hydrolyzed collagen increased elasticity and improved wrinkles in 1,125 participants between age 20 and 70. Another study found increased skin thickness in participants between the ages of 45 to 59.

However, It is difficult to prove that oral collagen will end up working on your skin. Many of the studies using hydrolyzed collagen also add several vitamins and nutrients into the test mixture as well.

Further studies are needed at this time.

Learn more about Hydrolyzed Collagen
Emollient, Skin Conditioning

We don't have a description for Bis-Methoxypropylamido Isodocosane yet.

Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
Skin Protecting

Laminaria Japonica Extract comes from a kelp more commonly known as 'sweet kelp'. It is commonly eaten in Japan, Korea, and China.

Sweet kelp is a humectant and helps hydrate your skin. Humectants draw moisture from the air to your skin.

Studies show Laminaria Japonica has antioxidant compounds. Antioxidants may help with anti-aging. Kelp also contains magnesium and zinc, making it great for calming inflammation and redness.

Learn more about Laminaria Japonica Extract
Skin Conditioning

Royal Jelly Extract comes from a secretion made by worker honeybees. This secretion is white and described as creamy.

This compound has antibacterial, anti-aging, and anti-inflammatory properties.

Studies show Royal Jelly to contain amino acids, fatty acids, and a variety of vitamins, including Vitamin Bs. Many of these components are antioxidants, which help with anti-aging. The fatty acids in Royal Jelly make it a hydrating ingredient.

Several animal studies show Royal Jelly to boost collagen production and reduce inflammation.

The Vitamin Bs found in Royal Jelly include:

Royal Jelly is derived from honeybees. This means it is not vegan.

Learn more about Royal Jelly Extract
Emollient, Skin Conditioning

This oil comes from the seeds of the desert shrub called Jojoba. It is more commonly known as jojoba oil, a non-comedogenic oil.

Jojoba oil does not contain fragrance and has many fatty-acids, making it a great soothing ingredient.

It also contains Vitamin E, a great moisturizing ingredient. Vitamin E is also an antioxidant and protects your skin against oxidative damage.

This ingredient humectant properties, meaning it helps draw moisture from the air. This helps keep your skin hydrated.

While jojoba has antibacterial properties, it is only able to kill some strains of bacteria.

Studies also show it helps in wound healing. In fact, Indigenous cultures have used jojoba as a moisturizer and to help treat burns for centuries.

Fun fact: Jojoba oil similar to natural human skin sebum, so it has a great effect on dry skin. It is also promising with helping to regulate sebum production.

Due to its fatty acid content, Jojoba oil may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.

Learn more about Simmondsia Chinensis Seed Oil
Humectant, Skin Conditioning, Buffering

Lactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.

Benefits of Lactic Acid are that it can help to reduce large pores and reduce the effects of aging. Some potential downsides are that it can be bad for dry skin, cause irritation, worsen eczema, and worsen rosacea.

Not only does it help exfoliate the skin, it helps strengthen the skin's barrier. When applied, lactic acid helps the skin create ceramides.

Lactic acid is an over-the-counter chemical exfoliant that comes from the fermentation of lactose — a carbohydrate found in milk.

Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.

Read more about some other popular AHA's here:

Learn more about Lactic Acid
Buffering, Masking

Succinic acid is an odorless white powder. It is naturally found in our bodies but can also be derived from living organisms.

Succinic acid is water-soluble. The pH level of this ingredient is between 4.2 and 5.6.

While succinic acid posesses antimicrobial, antioxidant, and anti-inflammatory properties, these properties have not been studied in skincare products.

Fun fact: Succinic acid was known as the 'spirit of amber' in the past. This is because it used to be derived from distilling amber.

Learn more about Succinic Acid
Cleansing, Emulsifying

Isostearic acid is a saturated fatty acid. Its structure makes it a great surfactant.

Surfactants help decrease the surface tension between two liquids. This property also makes it an effective emulsifier. Emulsifiers help prevent waters and oils from separating in a product.

Isostearic Acid is created from oleic acid.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Isostearic Acid
Cleansing

We don't have a description for C12-14 Pareth-9 yet.

Emollient, Masking

Isopropyl Myristate is an emollient, thickening agent, and texture enhancer. It is created from isopropyl alcohol and myristic acid.

It is used to help other ingredients be better absorbed. It is also an emollient and may help soften and hydrate the skin.

The comedogenic rating of this ingredient depends on the concentration. Lower amounts results in a lower rating.

Isopropyl Myristate may not be fungal acne safe. It can potentially worsen acne prone skin.

Learn more about Isopropyl Myristate

We don't have a description for Polysilicone-9 yet.

Steartrimonium Chloride is a preservative.

Perfuming, Preservative, Solvent

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
Humectant, Solvent

We don't have a description for PEG-32 yet.

Emollient, Skin Conditioning, Skin Protecting

Dimethicone is a type of synthetic silicone created from natural materials such as quartz.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Learn more about Dimethicone

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

  • Adds shine
  • Protects color
  • Offers thermal protection
  • Boosts hair strength
  • Does not build up as easily

PEG/PPG-30/10 Dimethicone is a type of silicone.

Skin Conditioning

PEG-12 Dimethicone is a type of silicone.

Skin Conditioning

Dipeptide-15 is a peptide.

Humectant, Masking, Solvent

Dipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.

This ingredient helps:

Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.

As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.

Studies show Dipropylene Glycol is considered safe to use in skincare.

Learn more about Dipropylene Glycol
Skin Conditioning

Phenyl Trimethicone is a silicon-based polymer. It is derived from silica.

Phenyl Trimethicone is used as an emollient and prevents products from foaming.

As an emollient, it helps trap moisture in the skin. It is considered an occlusive.

Learn more about Phenyl Trimethicone

We don't have a description for Silicone Quaternium-22 yet.

Emulsifying

Ceteareth-7 isn't fungal acne safe.

Emollient, Moisturising

Dimethiconol is a silicone that resembles the popular dimethicone. Like other silicones, it is an emollient. Emollients create a thin film on skin to prevent moisture from escaping.

This ingredient helps to create a silky texture and improve spreadability. Due to its high molecular weight and thickness, it is often combined with cyclopentasiloxane.

We don't have a description for Polyglyceryl-3 Caprate yet.

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine
Cleansing, Emulsifying

Ceteareth-25 comes from Cetearyl Alcohol. (And Cetearyl Alcohol is created from cetyl alcohol and stearyl alcohol.

This ingredient is a fatty alcohol used as an emulsifier and surfactant. As an emulsifier, it helps oil mix with water.

Like cetearyl alcohol, Ceteareth-25 can help thicken and create a gel-like consistency.

Learn more about Ceteareth-25

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.

Learn more about Disodium EDTA

We don't have a description for Palmitamidopropyltrimonium Chloride yet.

Humectant, Skin Conditioning, Solvent

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may develop a rash when using this ingredient.

Learn more about Propylene Glycol
Emollient, Masking, Skin Conditioning

We don't have a description for Diethyl Sebacate yet.

Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Reviews

No written reviews yet. Be the first to review this product.

Where it's from

Kao is a Japanese brand

Japanese flag
SkinSort Icon
Verified by SkinSort

We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.

The data we've presented on this page has been verified by a member of the SkinSort Team.

Read more about us

· Published August 7, 2025 Added by BlackCat808