Generic Value Products Gentle Moisture Shampoo Compare to It's a 10 Miracle Moisture Shampoo

Sodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.

This ingredient may be drying. We recommend speaking with a professional if you have concerns.

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.

This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

We don't have a description for Sodium Cocoamphoacetate yet.

Glycereth-26 is a synthetic ingredient and polyethylene glycol ether of Glycerin. Glycerin is already naturally found in your skin and helps keep your skin moisturized.

It is a humectant and helps add texture to products. It can make your product thicker.

PEG-150 Pentaerythrityl Tetrastearate isn't fungal acne safe.

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

DMDM Hydantoin has antimicrobial and antifungal properties. It is a preservative that works by slowly releasing formaldehyde over time.

So what's formaldehyde?

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

• Adds shine
• Protects color
• Offers thermal protection
• Boosts hair strength
• Does not build up as easily

Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil. As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.

Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.

This ingredient is derived from caprylic and capric acids. It is an emulsifier with emollient properties.

According to the manufacturer, it is hydrophilic and soluble in aqueous solutions (water). They also state this ingredient is stable in a medium pH range (~5 - 8).

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

PEG-55 Propylene Glycol Oleate isn't fungal acne safe.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

We don't have a description for C11-15 Alketh-15 yet.

We don't have a description for Laureth-9 yet.

We don't have a description for Trideceth-12 yet.

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

Moringa Oleifera Seed Oil is the oil expressed from the seeds of Moringa oleifera plant. It is more commonly known as Moringa seed oil.

Moringa seeds have antioxidant, anti-inflammatory, and skin hydrating properties. These seeds are rich in oils, proteins, monounsaturated fats, and tocopherols.

Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.

Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.

We don't have a description for PEG-10 Sunflower Glycerides yet.

Punica Granatum extract comes from the pomegranate fruit.

Pomegranates are rich in fatty acids, including an unsaturated fatty acid by the name of Punicic acid. Other components of pomegranates include Vitamin E, and Vitamin C.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Helianthus Annuus Seed is also known as sunflower seeds.

Sunflowers are rich in vitamin E. Studies show sunflowers contain antimicrobial and antioxidant properties.

We don't have a description for Aspalathus Linearis Leaf Extract yet.

This extract comes from the Cabbage Palm, AKA the Açaí berry! It has skin soothing, antioxidant, and anti-aging properties.

Acai berries are rich in antioxidants, including ferulic acid (The famous vitamin C stabilizer). Antioxidants protect your skin against damaging free-radical molecules.

We don't have a description for Morinda Citrifolia Fruit Extract yet.

Zingiber Officinale is more commonly known as ginger.

Studies show the ginger root has antioxidant, anti-inflammation, and antimicrobial properties.

Ascorbyl Palmitate is created by combining pure Vitamin C and palmitic acid. It is an antioxidant and helps reduce hyperpigmentation.

This ingredient is a more stable version of Vitamin C, meaning it does not disintegrate as quickly when exposed to sunlight. However, studies show it does not penetrate skin as well as pure Vitamin C.

Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.

This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.