Versus

Tower 28 Beauty Swipe Serum Concealer - 1.0 BH Versus Milk Makeup Sunshine Under Eye Brightening Light Coverage Concealer - 1 - Fair

Concealer
Concealer
American Brand United States
American Brand United States

Updated on November 03, 2023

Overview

What they are

These products are both vegan, cruelty-free, and reef safe concealers. They have a total of 13 ingredients in common

Cool Features

They both contain hyaluronic acid and Vitamin E

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin and reducing pores

Free From

They both do not contain any harsh alcohols, common allergens, parabens or silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Swipe Serum Concealer
Sunshine Under Eye Brightening Light Coverage Concealer

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

This ingredient is an emulsifier. It is created from Polyglycerin-3 and Ricinoleic Acid.

As an emulsifier, it prevents waters and oils from separating. According to a manufacturer this ingredient is fully biodegradable.

This ingredient may not be safe for Malassezia folliculitis due to its Ricinoleic Acid base. Ricinoleic Acid is a fatty acid derived from castor oil.

Learn more about Polyglyceryl-3 Polyricinoleate

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite
Emulsifying

Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.

As an emulsifier, Sorbitan Isostearate prevents oils and water from separating.

Due to its isostearic acid base, it may not be safe for Malassezia or fungal acne.

Learn more about Sorbitan Isostearate

Sodium Lauroyl Glutamate is the sodium salt from the lauric acid of glutamic acid.

It is a surfactant and helps cleanse the skin. Surfactants gather oil, dirt, and other pollutants from your skin so they may be washed away easily.

Skin Conditioning

Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.

Our bodies use lysine for growth and tissue repair. The skin uses amino acids as a precursor for building protein, and therefore keratins, collagen and elastin.

We don't have a description for Magnesium Chloride yet.

Humectant, Skin Conditioning

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate
Skin Conditioning

Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and is rich in antioxidants.

While caffeine is used to treat cellulite and and dark circles, further studies are needed to prove this. It has been believed to help with these skin conditions due to its ability to dilate blood vessels and increase blood flow.

Some studies are looking into caffeine's ability to protect against UV rays.

Learn more about Caffeine
Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.

When to use

57 Routines
96% use in am
4% use in pm
86% use every day
When to use See routines that use it ->
1 Routine
100% use in am
0% use in pm
100% use every day

Reviews

Here's what our community thinks

Tower 28 Beauty Swipe Serum Concealer 29 ingredients

4.0 /5
from 3 ratings
Buildable (2) Long Lasting (2) Medium Coverage (2)
lnzzz's avatar

Leonor Nuñez

3 months ago
Review

Only concealer I'll ever buy, soooo good on my combo sensitive skin

#long-lasting
#medium coverage
#natural
#buildable

Milk Makeup Sunshine Under Eye Brightening Light Coverage Concealer 39 ingredients

Sunshine Under Eye Brightening Light Coverage Concealer hasn't been rated yet.
Rate it now