Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Octocrylene protects skin from sun damage. It absorbs UV-B with peak absorption of 304 nm. It is a common sunscreen ingredient and often paired with avobenzone, a UVA filter. This is because octocrylene stabilizes other sunscreen ingredients by protecting them from degradation when exposed to sunlight. Octocrylene is a photostable ingredient and loses about 10% of SPF in 95 minutes.

Octocrylene also acts as an emollient, meaning it helps skin retain moisture and softens skin. It is oil-soluble and hydrophobic, enhancing water-resistant properties in a product.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.