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Ouai Medium Hair Shampoo Versus Curlsmith Vivid Tones Vibrancy Shampoo

Shampoo
Shampoo
American Brand United States
American Brand United States

Overview

What they are

These products are both cruelty-free and reef safe shampoos. They have a total of 10 ingredients in common

Suited For

They're both likely to be good for dry skin, brightening skin and scar healing

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

Free from

Safety & Ethics

American Brand

Brand country of origin

Free from

Safety & Ethics

American Brand

Brand country of origin

At a glance

Click on any of the items below to learn more

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Medium Hair Shampoo
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

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Sodium C14-16 Olefin Sulfonate Cleansing, Foaming
May cause irritation Icon

Sodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.

Very disliked
May cause irritationMay cause irritation Icon
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Cocamidopropyl Betaine Cleansing
May worsen Eczema Icon

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Disliked by users
May worsen EczemaMay worsen Eczema Icon
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Sodium Methyl Cocoyl Taurate Cleansing, Foaming
Not safe for Fungal Acne Icon

This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.

Very disliked
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Cocamide Mipa Emulsifying, Emulsion Stabilising

We don't have a description for Cocamide Mipa yet.

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Glycol Distearate Emollient, Emulsifying, Skin Conditioning
Not safe for Fungal Acne Icon

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

Very disliked
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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Amodimethicone
Silicon Icon

Amodimethicone is a type of silicone.

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SiliconSilicon Icon
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Hydroxypropyl Guar Hydroxypropyltrimonium Chloride

We don't have a description for Hydroxypropyl Guar Hydroxypropyltrimonium Chloride yet.

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Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Loved by users
2 Benefits
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Citrus Japonica Fruit Extract Skin Conditioning

We don't have a description for Citrus Japonica Fruit Extract yet.

Not enough ratings
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Panthenol Skin Conditioning
0 / 0 Helps reduce irritation Icon

Panthenol is a common ingredient that helps hydrate and soothe the skin. It can be found naturally in our skin and hair.

0 Com. / 0 Irr.
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Helps reduce irritationHelps reduce irritation Icon
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Hydrolyzed Keratin Humectant, Skin Conditioning

Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.

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Polyquaternium-7

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

Mixed reviews
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Orbignya Oleifera Seed Oil Emollient
1 / 0 Oil IconNot safe for Fungal Acne Icon

Orbignya Oleifera Seed Oil is from the seed of the Babassu palm plant. This plant is native to Brazil.

1 Com. / 0 Irr.
Mixed reviews
OilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Cocos Nucifera Oil Masking, Perfuming, Skin Conditioning
4 / 0 Fragrance IconOil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Cocos Nucifera Oil is obtained from the kernels of the coconut fruit. In other words, this is coconut oil.

4 Com. / 0 Irr.
Very disliked
FragranceFragrance IconOilOil Icon2 Concerns
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Peg-150 Distearate Emulsifying
2 / 0 Not safe for Fungal Acne Icon

Peg-150 Distearate is an emulsifier and thickening agent. It is created from stearic acid.

2 Com. / 0 Irr.
Not enough ratings
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Sodium Lauroyl Glycinate Cleansing

We don't have a description for Sodium Lauroyl Glycinate yet.

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Cetrimonium Chloride Antimicrobial, Emulsifying, Preservative
Preservative Icon

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Mixed reviews
PreservativePreservative Icon
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C11-15 Pareth-7 Emulsifying

We don't have a description for C11-15 Pareth-7 yet.

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Laureth-9 Emulsifying

We don't have a description for Laureth-9 yet.

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Trideceth-12 Emulsifying

We don't have a description for Trideceth-12 yet.

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Cocoglucosides Hydroxypropyltrimonium Chloride Cleansing, Emulsifying, Skin Conditioning

We don't have a description for Cocoglucosides Hydroxypropyltrimonium Chloride yet.

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Acrylates Copolymer

Acrylates Copolymer is used as a film-forming agent and texture enhancer.

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Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation Icon

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Liked by users
Vitamin EVitamin E IconAntioxidantAntioxidant Icon4 BenefitsMay cause irritationMay cause irritation Icon
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Peg-200 Hydrogenated Glyceryl Palmate Cleansing, Emulsifying, Solvent
Not safe for Fungal Acne Icon

Peg-200 Hydrogenated Glyceryl Palmate isn't fungal acne safe.

Disliked by users
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Peg-7 Glyceryl Cocoate Emulsifying
Can worsen Dry Skin IconNot safe for Fungal Acne Icon

Peg-7 Glyceryl Cocoate is created from polyethylene glycol and fatty acids from coconut oil.

Very disliked
2 Concerns
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Disodium EDTA

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

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Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon4 Benefits2 Concerns
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Sodium Chloride Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very disliked
3 Concerns
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Sodium Hydroxide Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

Mixed reviews
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Tetrasodium EDTA

Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.

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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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Sodium Benzoate Masking, Preservative
Preservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Disliked by users
PreservativePreservative Icon
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Potassium Sorbate Preservative
Preservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked by users
PreservativePreservative Icon
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Benzyl Alcohol Perfuming, Preservative, Solvent
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Very disliked
AlcoholAlcohol IconFragranceFragrance IconPreservativePreservative Icon6 Concerns
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Benzyl Salicylate Perfuming, UV Absorber
Fragrance IconEU Allergen Icon

Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

Very disliked
FragranceFragrance IconEU AllergenEU Allergen Icon
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Limonene Perfuming, Solvent
Fragrance Icon

Limonene is a fragrance that adds scent and taste to a formulation.

Very disliked
FragranceFragrance Icon
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Hexyl Cinnamal Perfuming
Fragrance IconEU Allergen Icon

Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.

Very disliked
FragranceFragrance IconEU AllergenEU Allergen Icon
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CI 15985 Cosmetic Colorant

Ci 15985 is a dye made from petroleum. It is synthetically created and approved by the FDA for use in foods and cosmetics.

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Vivid Tones Vibrancy Shampoo
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Loved by users
Learn more
Sodium Methyl Cocoyl Taurate Cleansing, Foaming
Not safe for Fungal Acne Icon

This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.

Very disliked
Not safe for Fungal AcneNot safe for Fungal Acne Icon
Learn more
Cocamidopropyl Betaine Cleansing
May worsen Eczema Icon

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Disliked by users
May worsen EczemaMay worsen Eczema Icon
Learn more
Lauryl Glucoside Cleansing

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

Mixed reviews
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Peg-120 Methyl Glucose Trioleate Cleansing, Emollient
Not safe for Fungal Acne Icon

Peg-120 Methyl Glucose Trioleate isn't fungal acne safe.

Not enough ratings
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Sodium Chloride Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very disliked
3 Concerns
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Citrus Limon Peel Extract Emollient, Skin Conditioning, Skin Protecting

Citrus Limon Peel Extract is created from the peel of a lemon. Lemon peels contain Vitamin C. Lemon peels also exhibit antibacterial, antioxidant, and antifungal properties.

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Ananas Sativus Fruit Extract Skin Conditioning

Ananas Sativus Fruit Extract comes from the pineapple fruit. Pineapples are native to South America. The components of pineapple give it mild exfoliating and skin nourishing properties.

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Taraxacum Officinale Extract Skin Conditioning

We don't have a description for Taraxacum Officinale Extract yet.

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Solidago Virgaurea Extract Skin Conditioning

We don't have a description for Solidago Virgaurea Extract yet.

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Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon4 Benefits2 Concerns
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Caramel Cosmetic Colorant, Masking

We don't have a description for Caramel yet.

Mixed reviews
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Guar Hydroxypropyltrimonium Chloride Skin Conditioning

This ingredient is derived from guar gum.

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Polyquaternium-10

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

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Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Loved by users
2 Benefits
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Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

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Sodium Benzoate Masking, Preservative
Preservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Disliked by users
PreservativePreservative Icon
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Potassium Sorbate Preservative
Preservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked by users
PreservativePreservative Icon
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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Cleansing
Disliked

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Cocamidopropyl Betaine is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine
Cleansing, Foaming
Very Disliked

This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.

According to the manufacturer, it is soluble in water and has resistance to hard water, acid, and alkali.

Due to its coconut base, it may not be Malassezia folliculitis safe.

Learn more about Sodium Methyl Cocoyl Taurate
Masking, Perfuming
Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Humectant, Skin Conditioning, Skin Protecting
Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Buffering, Masking
Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Masking
Very Disliked

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Masking, Preservative
Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Preservative
Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate

When to use

12 Routines
83% use in am
17% use in pm
92% use every day

Reviews

Here's what our community thinks

Ouai Medium Hair Shampoo 40 ingredients

4.0 /5
from 1 rating

Curlsmith Vivid Tones Vibrancy Shampoo 20 ingredients

Vivid Tones Vibrancy Shampoo hasn't been rated yet.
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