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Aveda Nutriplenish™ Shampoo Light Moisture Versus Curlsmith Vivid Tones Vibrancy Shampoo

Shampoo
Shampoo
American Brand United States
American Brand United States

Updated on January 09, 2024

Overview

What they are

These products are both vegan, cruelty-free, and reef safe shampoos. They have a total of 10 ingredients in common

Suited For

They're both likely to be good for dry skin, brightening skin and scar healing

Free From

They both do not contain any harsh alcohols, parabens or silicones

What's Inside

They both contain fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

Free from

Safety & Ethics

American Brand

Brand country of origin

Free from

Safety & Ethics

American Brand

Brand country of origin

At a glance

Click on any of the items below to learn more

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Nutriplenish™ Shampoo Light Moisture
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

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Sodium Lauroyl Methyl Isethionate Cleansing

Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.

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Sodium Chloride Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very disliked
3 Concerns
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Cocamide Mipa Emulsifying, Emulsion Stabilising

We don't have a description for Cocamide Mipa yet.

Not enough ratings
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Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

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Babassuamidopropyl Betaine Cleansing, Skin Conditioning

We don't have a description for Babassuamidopropyl Betaine yet.

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Sodium Methyl Cocoyl Taurate Cleansing, Foaming
Not safe for Fungal Acne Icon

This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.

Very disliked
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Glycol Distearate Emollient, Emulsifying, Skin Conditioning
Not safe for Fungal Acne Icon

Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.

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Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Punica Granatum Seed Oil Emollient
Oil IconNot safe for Fungal Acne Icon

Punica Granatum Seed Oil is created from the seeds of the pomegranate. Pomegranate seed oil helps hydrate the skin, is anti-inflammatory, and contains antioxidants.

Mixed reviews
OilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Cocos Nucifera Fruit Juice Emollient, Humectant, Skin Conditioning

We don't have a description for Cocos Nucifera Fruit Juice yet.

Mixed reviews
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Cocos Nucifera Oil Masking, Perfuming, Skin Conditioning
4 / 0 Fragrance IconOil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Cocos Nucifera Oil is obtained from the kernels of the coconut fruit. In other words, this is coconut oil.

4 Com. / 0 Irr.
Very disliked
FragranceFragrance IconOilOil Icon2 Concerns
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Mangifera Indica Seed Butter Skin Conditioning
Not safe for Fungal Acne Icon

Mangifera Indica Seed Butter isn't fungal acne safe.

Disliked by users
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Avena Sativa Bran Extract Abrasive
Exfoliant Icon

Avena Sativa Bran Extract comes from oatmeal. The bran is the shell covering the oat.

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ExfoliantExfoliant Icon
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Hydrolyzed Adansonia Digitata Extract Emollient

We don't have a description for Hydrolyzed Adansonia Digitata Extract yet.

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Citrus Aurantium Dulcis Peel Extract Emulsion Stabilising, Perfuming, Skin Conditioning
Fragrance Icon

Citrus Aurantium Dulcis Peel Extract comes from the peels of the bitter orange. This orange is native to Southeast Asia. It is commonly used in foods such as marmalade.

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FragranceFragrance Icon
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Chondrus Crispus Extract Skin Conditioning
Helps hydrate Dry Skin Icon

Chondrus Crispus Extract comes from a red algae native to the northern Atlantic coasts of Europe and North America.

Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Helianthus Annuus Seed Oil Emollient, Masking, Skin Conditioning
0 / 0 Oil IconHelps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.

0 Com. / 0 Irr.
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OilOil IconHelps hydrate Dry SkinHelps hydrate Dry Skin Icon2 Concerns
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Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer Skin Conditioning

We don't have a description for Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer yet.

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Stearamidopropyl Dimethylamine Emulsifying

We don't have a description for Stearamidopropyl Dimethylamine yet.

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Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation Icon

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Liked by users
Vitamin EVitamin E IconAntioxidantAntioxidant Icon4 BenefitsMay cause irritationMay cause irritation Icon
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Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Loved by users
2 Benefits
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Lauric Acid Cleansing, Emulsifying
4 / 1 May worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Lauric Acid is a fatty acid or lipid. About half of fatty acids in coconut oil is lauric acid.

4 Com. / 1 Irr.
Very disliked
3 Concerns
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Hydroxypropyl Guar Hydroxypropyltrimonium Chloride

We don't have a description for Hydroxypropyl Guar Hydroxypropyltrimonium Chloride yet.

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Sodium Laurate Cleansing, Emulsifying

Sodium Laurate is the sodium salt of lauric acid. It is a cleansing and emulsifying ingredient.

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Octyldodecyl Citrate Crosspolymer Humectant

We don't have a description for Octyldodecyl Citrate Crosspolymer yet.

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Lecithin Emollient, Emulsifying, Skin Conditioning

Lecithin is a term for a group of substances found in plants, animals, and humans. They are made up of mixture of fatty acids. These fatty acids usually are a mixture of phosphoric acid's choline ester connected to stearic, oleic, and palmitic acids. Most lecithins are created from plant ingredients scuh as sunflower.

Mixed reviews
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Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon4 Benefits2 Concerns
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Sodium Sulfate
Sulfate Icon

Sodium Sulfate is a type of sulfate.

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SulfateSulfate Icon
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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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Amyl Cinnamal Perfuming
Fragrance IconEU Allergen Icon

Amyl Cinnamal is a synthetically produced fragrance. Its scent is reminiscent of jasmine flowers.

Very disliked
FragranceFragrance IconEU AllergenEU Allergen Icon
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Citronellol Perfuming
Fragrance IconEU Allergen Icon

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Very disliked
FragranceFragrance IconEU AllergenEU Allergen Icon
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Limonene Perfuming, Solvent
Fragrance Icon

Limonene is a fragrance that adds scent and taste to a formulation.

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FragranceFragrance Icon
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Hydroxycitronellal Perfuming
Fragrance IconEU Allergen Icon

Hydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".

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FragranceFragrance IconEU AllergenEU Allergen Icon
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Geraniol Perfuming, Tonic
Fragrance IconEU Allergen Icon

Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.

Very disliked
FragranceFragrance IconEU AllergenEU Allergen Icon
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Citral Perfuming
Fragrance IconEU Allergen Icon

Citral is a fragrance and used to add a lemon-like scent to products. It is both naturally found in plants and created synthetically. In plants, it is commonly occurring in lemon myrtle, lemongrass, lemon tea-tree, lemon verbena, and other citruses.

Not enough ratings
FragranceFragrance IconEU AllergenEU Allergen Icon
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Linalool Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Very disliked
FragranceFragrance Icon2 Concerns
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Sodium Phytate

Sodium Phytate is the synthetic salt form of phytic acid. Phytic acid is an antioxidant and can be found in plant seeds.

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Potassium Sorbate Preservative
Preservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked by users
PreservativePreservative Icon
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Sodium Benzoate Masking, Preservative
Preservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

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PreservativePreservative Icon
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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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Vivid Tones Vibrancy Shampoo
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Loved by users
Learn more
Sodium Methyl Cocoyl Taurate Cleansing, Foaming
Not safe for Fungal Acne Icon

This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.

Very disliked
Not safe for Fungal AcneNot safe for Fungal Acne Icon
Learn more
Cocamidopropyl Betaine Cleansing
May worsen Eczema Icon

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Disliked by users
May worsen EczemaMay worsen Eczema Icon
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Lauryl Glucoside Cleansing

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

Mixed reviews
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Peg-120 Methyl Glucose Trioleate Cleansing, Emollient
Not safe for Fungal Acne Icon

Peg-120 Methyl Glucose Trioleate isn't fungal acne safe.

Not enough ratings
Not safe for Fungal AcneNot safe for Fungal Acne Icon
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Sodium Chloride Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very disliked
3 Concerns
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Citrus Limon Peel Extract Emollient, Skin Conditioning, Skin Protecting

Citrus Limon Peel Extract is created from the peel of a lemon. Lemon peels contain Vitamin C. Lemon peels also exhibit antibacterial, antioxidant, and antifungal properties.

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Ananas Sativus Fruit Extract Skin Conditioning

Ananas Sativus Fruit Extract comes from the pineapple fruit. Pineapples are native to South America. The components of pineapple give it mild exfoliating and skin nourishing properties.

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Taraxacum Officinale Extract Skin Conditioning

We don't have a description for Taraxacum Officinale Extract yet.

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Solidago Virgaurea Extract Skin Conditioning

We don't have a description for Solidago Virgaurea Extract yet.

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Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked by users
AHAAHA Icon4 Benefits2 Concerns
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Caramel Cosmetic Colorant, Masking

We don't have a description for Caramel yet.

Mixed reviews
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Guar Hydroxypropyltrimonium Chloride Skin Conditioning

This ingredient is derived from guar gum.

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Polyquaternium-10

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

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Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Loved by users
2 Benefits
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Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Liked by users
Learn more
Sodium Benzoate Masking, Preservative
Preservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Disliked by users
PreservativePreservative Icon
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Potassium Sorbate Preservative
Preservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked by users
PreservativePreservative Icon
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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Masking
Very Disliked

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride
Solvent
Liked

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Propanediol is not likely to cause sensitivity and considered safe to use.

It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Cleansing, Foaming
Very Disliked

This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.

According to the manufacturer, it is soluble in water and has resistance to hard water, acid, and alkali.

Due to its coconut base, it may not be Malassezia folliculitis safe.

Learn more about Sodium Methyl Cocoyl Taurate
Humectant, Skin Conditioning, Skin Protecting
Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Buffering, Masking
Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Masking, Perfuming
Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative
Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Masking, Preservative
Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Reviews

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Aveda Nutriplenish™ Shampoo Light Moisture 40 ingredients

5.0 /5
from 1 rating

Curlsmith Vivid Tones Vibrancy Shampoo 20 ingredients

Vivid Tones Vibrancy Shampoo hasn't been rated yet.
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