Updated on October 26, 2023
Overview
What they are
These products are both cruelty-free and reef safe concealers. They have a total of 4 ingredients in common
Cool Features
They both contain Vitamin E
Suited For
They're both likely to be good for anti aging, dry skin and brightening skin
Free From
They both do not contain any harsh alcohols, common allergens, fragrances, parabens or silicones
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Kulfi Main Match Crease-Proof Long-Wear Hydrating Concealer 29 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
At a glance
Click on any of the items below to learn more
Kulfi Main Match Crease-Proof Long-Wear Hydrating Concealer 29 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Notable Ingredients
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
Benefits
This product contains 3 ingredients that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 2 ingredients that may have this attribute:
Concerns
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 1 ingredient that may have this attribute:
Notable Ingredients
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
Benefits
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
Concerns
This product contains 1 ingredient that may have this attribute:
Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Ethylhexyl Palmitate is created from 2-ethylhexyl alcohol and palmitic acid. It is a fatty acid ester.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
Caprylic/Capric Triglyceride is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.
2 Concerns
Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.
Ceresin is a wax derived from ozokerite. It is an alternative to beeswax.
Antioxidant 4 Benefits May cause irritation
Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Glycyrrhiza Glabra Root Extract is an extract of the roots of Licorice. It has been found to have several benefits such as skin hydrating, conditioning, and soothing.
Rosa Canina Fruit Extract is from Rosehip. Rosehips are a fruit from a wild rose bush native to Eurasia and Africa.
This extract comes from the Roselle flower, or Hibiscus Sabdariffa. Roselle flowers are rich in antioxidants and have anti-aging benefits.
Helps hydrate Dry Skin 2 Concerns
Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.
Not safe for Fungal Acne
Sesame oil comes from sesame seeds. Sesame oil is rich in fatty acids and Vitamin E.
Not safe for Fungal Acne
Brassica Campestris Seed Oil is from the field mustard plant. This plant is classified as a cabbage.
Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.
This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.
Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Water, Ethylhexyl Palmitate, Hydrogenated Polyisobutene, Polyglyceryl-6 Pentaoleate, Caprylic/Capric Triglyceride, Capryloyl Glycerin/Sebacic Acid Copolymer, Glycerin, Sodium Chloride, Silica, Calcium Sodium Borosilicate, Ceresin, Tocopherol, Crocus Sativus Flower Extract, Emblica Officinalis Fruit Extract, Glycyrrhiza Glabra Root Extract, Rosa Canina Fruit Extract, Hibiscus Sabdariffa Flower Extract, Helianthus Annuus Seed Oil, Sesamum Indicum Seed Oil, Brassica Campestris Seed Oil, Triethoxycaprylylsilane, Propylene Carbonate, Stearalkonium Hectorite, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, CI 77891, CI 77491
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
Isononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.
Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
This ingredient is an emulsifier. It is created from Polyglycerin-3 and Ricinoleic Acid.
Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.
Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.
Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.
This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.
Magnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.
Antioxidant Helps brighten skin
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
Sodium Lauroyl Glutamate is the sodium salt from the lauric acid of glutamic acid.
Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Centella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.
5 Benefits
Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.
Lactobacillus Ferment is created by fermenting the Lactobacillus bacteria. It helps keep our skin's natural barrier and microbiome healthy.
Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Water, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, CI 77002, CI 77891, CI 77499
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterHydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.
Hydrogenated Polyisobutene is often used as a mineral oil replacement.
Learn more about Hydrogenated PolyisobuteneGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Ingredient Ratings
Here's what our community thinks of the ingredients in these two products.
When to use
Kulfi Main Match Crease-Proof Long-Wear Hydrating Concealer 29 ingredients
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Reviews
Here's what our community thinks
