Standard Seoul Brightening Bouncy Boost Serum
A serum with 44 ingredients, including vitamin C, AHA, and niacinamide.
Overview
What it is
Serum with 44 ingredients that contains AHA, arbutin, hyaluronic acid, kojic acid, niacinamide, Vitamin C and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, parabens or sulfates
Fun facts
Standard Seoul is from South Korea.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningHippophae Rhamnoides Water
MaskingDiphenyl Dimethicone
EmollientPentylene Glycol
Skin Conditioning1,2-Hexanediol
Skin ConditioningNiacinamide
SmoothingTrimethyl Pentaphenyl Trisiloxane
EmollientAlpha-Arbutin
AntioxidantHippophae Rhamnoides Oil
EmollientHaematococcus Pluvialis Oil
AntioxidantGynostemma Pentaphyllum Leaf/Stem Extract
AntioxidantSodium Hyaluronate
HumectantHydrolyzed Hyaluronic Acid
HumectantHyaluronic Acid
HumectantSodium Chloride
MaskingAdenosine
Skin ConditioningCitric Acid
BufferingSodium Citrate
Buffering3-O-Ethyl Ascorbic Acid
Skin ConditioningKojic Acid
AntioxidantGlycerin
HumectantButylene Glycol
HumectantPanthenol
Skin ConditioningPropanediol
SolventSorbitol
HumectantAstaxanthin
Skin ConditioningHydrogenated Lecithin
EmulsifyingPolyglyceryl-10 Stearate
Skin ConditioningSodium Ascorbyl Phosphate
AntioxidantDimethylsilanol Hyaluronate
HumectantHydrolyzed Sodium Hyaluronate
Skin ConditioningPotassium Hyaluronate
Skin ConditioningHydroxypropyltrimonium Hyaluronate
Sodium Hyaluronate Crosspolymer
HumectantEthylhexylglycerin
Skin ConditioningSodium Hyaluronate Dimethylsilanol
HumectantSodium Acetylated Hyaluronate
HumectantBiotin
AntiseborrhoeicPyridoxine
Skin ConditioningCyanocobalamin
Skin ConditioningTocopherol
AntioxidantBeta-Carotene
Skin ConditioningRiboflavin
Cosmetic ColorantThiamine Hcl
MaskingWater, Hippophae Rhamnoides Water, Diphenyl Dimethicone, Pentylene Glycol, 1,2-Hexanediol, Niacinamide, Trimethyl Pentaphenyl Trisiloxane, Alpha-Arbutin, Hippophae Rhamnoides Oil, Haematococcus Pluvialis Oil, Gynostemma Pentaphyllum Leaf/Stem Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Sodium Chloride, Adenosine, Citric Acid, Sodium Citrate, 3-O-Ethyl Ascorbic Acid, Kojic Acid, Glycerin, Butylene Glycol, Panthenol, Propanediol, Sorbitol, Astaxanthin, Hydrogenated Lecithin, Polyglyceryl-10 Stearate, Sodium Ascorbyl Phosphate, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Ethylhexylglycerin, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Biotin, Pyridoxine, Cyanocobalamin, Tocopherol, Beta-Carotene, Riboflavin, Thiamine Hcl
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterHippophae Rhamnoides Water is created by distilling parts of the seabuckthorn plant.
Diphenyl Dimethicone is a type of silicone.
Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.
The hydrophilic trait of Pentylene Glycol makes it a humectant. As a humectant, Pentylene Glycol helps draw moisture from the air to your skin. This can help keep your skin hydrated.
This property also makes Pentylene Glycol a great texture enhancer. It can also help thicken or stabilize a product.
Pentylene Glycol also acts as a mild preservative and helps to keep a product microbe-free.
Some people may experience mild eye and skin irritation from Pentylene Glycol. We always recommend speaking with a professional about using this ingredient in your routine.
Pentylene Glycol has a low molecular weight and is part of the 1,2-glycol family.
Learn more about Pentylene Glycol1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.Â
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservativesÂ
Niacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamideTrimethyl Pentaphenyl Trisiloxane is a type of silicone.
Alpha-Arbutin is made from hydroquinone and glucose. It may also be derived from the fermentation of soybeans.
This ingredient an antioxidant, meaning it helps protect your skin cells against damage.
Studies show this ingredient helps improve hyperpigmentation and fade discoloration.
Alpha-Arbutin may be used with other ingredients that help with hyperpigmentation. These ingredients include retinol, Vitamin C, niacinamide, and tranexamic acid.
Learn more about Alpha-ArbutinHippophae Rhamnoides Oil also known as seabuckthorn oil. This oil is usually extracted from the fruit pulp or seeds.
Seabuckthorn is rich in phytosterols, carotenoids, Vitamins A, C, and E. This gives it strong antioxidant properties that can help soothe and protect your skin from oxidative damage.
This oil is rich in fatty acids, including: two types of linoleic acid (~30-34%), oleic acid (17%), and palmiteic acid (35%). Note these numbers are averages, and different parts of the plant will vary.
Palmitoleic acid has been shown to help soothe inflammation and promote wound healing. It is also naturally found in the fat of our skin.
Overall, seabuckthorn oil is great for nourishing, hydrating, and soothing skin. While it shows UV protecting properties, it should not replace sunscreen.
Due to the rich fatty acid content, this ingredient may not be Malassezia folliculitis, or fungal acne, safe.
Seabuckthorn berries are little orange fruits. This plant is native to Asia.
Learn more about Hippophae Rhamnoides OilHaematococcus Pluvialis Oil is an antioxidant and is an oil.
Gynostemma Pentaphyllum Leaf/Stem Extract is an antioxidant.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateHydrolyzed Hyaluronic Acid is a form of hyaluronic acid. It is created by the hydrolysis of hyaluronic acid with a high molecular weight. Once created, Hydrolyzed Hyaluronic Acid has a low molecular weight.
Low molecular weight HA has been shown to hydrate and increase elasticity of the skin. Increasing elasticity is also associated with reduction of wrinkle depth.
One study found topical low molecular weight hyaluronic acid may be considered for the treatment of rosacea in the adult population. However, we always recommend speaking with a professional about your skin concerns.
Hyaluronic acids are a humectant. This means they draw moisture from the air. Hyaluronic acids help moisturize, soothe, and protect the skin.
Read more about other common forms of hyaluronic acid:
Learn more about Hydrolyzed Hyaluronic AcidHyaluronic acid is naturally found in healthy skin. It is a humectant, meaning it draws moisture to your skin.
This ingredient helps hydrate, soothe, and protect the skin.
What makes hyaluronic acid so hydrating? It has the capacity to bind or hold large amounts of water.
Fun fact: It is already naturally found in our bodies, such as the fluids of our eyes and our joints.
Studies find this ingredient to have anti-inflammatory and anti-microbial properties. This can help speed up wound-healing.
Hyaluronic acid can be irritating if the molecule has a low-molecular weight, or if the molecules are small.
One study found low-molecular weight hyaluronic acid to be pro-inflammatory, meaning some people may experience irritation. This is because our bodies use hyaluronic acid in the wound-healing process to signal to our bodies, via irritation, that something needs healing.
The same study found high-molecular weight hyaluronic acid to be anti-inflammatory.
These are some other common types of Hyaluronic Acid:
Learn more about Hyaluronic AcidChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.
This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.
The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.
Scrubs may use salt as the primary exfoliating ingredient.
Learn more about Sodium ChlorideAdenosine is in every living organism. It is one of four components in nucleic acids that helps store our DNA.
Adenosine has many benefits when used. These benefits include hydrating the skin, smoothing skin, and reducing wrinkles. Once applied, adenosine increases collagen production. It also helps with improving firmness and tissue repair.
Studies have found adenosine may also help with wound healing.
In skincare products, Adenosine is usually derived from yeast.
Learn more about AdenosineCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidSodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.
Its main functions are to maintain the pH of a product and neutralize metal ions.
The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).
Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.
Learn more about Sodium CitrateYou might know this ingredient as Ethyl Ascorbic Acid, a more stable version of ascorbic acid.
Like other types of vitamin C, this ingredient has many benefits including reducing wrinkles, skin soothing, dark spot fading, and fighting against free radicals.
3-O-Ethyl Ascorbic Acid interferes with the process of skin darkening, helping to reduce hyperpigmentation. It also encourages the skin to produce more collagen.
Once applied, 3-O-Ethyl Ascorbic Acid is converted to Vitamin C deeper in the skin's layers. This process is slow but makes this ingredient more tolerable for skin.
The optimum pH range for this ingredient is 4 - 5.5
Learn more about 3-O-Ethyl Ascorbic AcidKojic acid comes from fungi and can also be from fermented foods. It helps even out skin tone and reduce hyperpigmentation.
This ingredient works by blocking tyrosine, an enzyme that starts the process of skin darkening.
Kojic Acid is antifungal and often used to treat fungal infections. Additionally, it can help fight bacteria with its antimicrobrial properties. This can help treat acne as well.
A similar ingredient is arbutin.
Learn more about Kojic AcidGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolPropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.Â
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolSorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.
Most sorbitol is usually made from potato starch. It is also found in fruits such as apples and pears.
As a humectant, Sorbitol helps draw water to the skin. This helps keep the skin hydrated. Sorbitol also helps create a thicker texture in products. You might find sorbitol in your toothpaste and other gels.
It is a non-irritating ingredient that is great for those with dry skin.
Sorbitol is a prebiotic. It helps promote the growth of healthy bacteria on your skin. The bacteria on your skin form a microbiome. This microbiome helps protect your skin from infection and harmful bacteria.
Learn more about SorbitolAstaxanthin is a carotene pigment and red pigment. It is a promising antioxidant with a ton of skin benefits.
This antioxidant has great anti-aging benefits by blocking the following:
Astaxanthin is also great at soothing skin due to its ability to block molecules that signal inflammation. It is currently being studied for preventing chronic inflammatory diseases.
Plus, a study from 2012 found Astaxanthin in liposomes protected mouse skin from UV-damage.
Fun fact: Astaxanthin is responsible for giving salmon a pink color.
Learn more about AstaxanthinHydrogenated Lecithin is created from the hydrogenation of lecithin (a group of phospholipids). Hydrogenation is a chemical reaction between hydrogen and another element.
This ingredient is an emollient and emulsifier. As an emollient, it helps soften skin by trapping moisture within. As an emulsifier, it prevents oil and water ingredients from separating.
Polyglyceryl-10 Stearate is a skin conditioner with emollient and emulsifier properties.
It is an esther of stearic acid and Polyglycerin-10.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Polyglyceryl-10 StearateSodium Ascorbyl Phosphate is a form of Vitamin C. It is the salt of ascorbic acid.
This ingredient is more gentle than ascorbic acid. It is also more stable when exposed to light and oxygen.
Vitamin C helps reduce redness, improve skin texture, reduce the effects of aging, reduce the visibility of dark spots, and brighten skin.
Your skin uses Vitamin C to produce collagen and collagen production plays a role in having a strong skin barrier and plump skin. As an antioxidant, this ingredient also helps reduce the signs of aging such as fine-lines and wrinkles.
VItamin C helps brighten skin by blocking the process of skin darkening.
In a 2011 study, Sodium Ascorbyl Phosphate was found to have antibacterial properties. This may help treat acne.
Read more about other types of Vitamin C:
Learn more about Sodium Ascorbyl PhosphateWe don't have a description for Dimethylsilanol Hyaluronate yet.
This ingredient is created by putting sodium hyaluronate through hydrolysis.
You might know this as 'mini' or 'ultra low-molecular weight' hyaluronic acid. The small molecule size means it is able to travel deeper in the skin.
According to studies, low molecular-weight hyaluronic acid can:
One study from 2011 found ultra-low weight HA to show pro-inflammatory properties. Another study from 2022 found it to downregulate UV-B induced inflammation.
Hydrolysis is a process of changing a molecule using water or enzymes.
This ingredient is water-soluble.
Learn more about Hydrolyzed Sodium HyaluronatePotassium hyaluronate (PH) is a salt form of hyaluronic acid and has similar skin hydrating benefits.
Similar to hyaluronic acid, PH is able to draw and hold moisture to your skin. This helps keep skin soft and hydrated.
Fun fact: PH is used in eye drops and injectable treatments for joint disorders. It has lubricating and tissue-repair properties.
Learn more about Potassium HyaluronateThis form of hyaluronic acid is produced through fermentation.
According to a manufacturer, it has a positive charge by ionic binding to help moisturize and give hair a smooth feel. This is why you'll find this ingredient in shampoos and body washes.
Sodium Hyaluronate Crosspolymer is a type of hyaluronic acid. In fact, it is modified version of hyaluronic acid.
The structure of Sodium Hyaluronate Crosspolymer allows it to stay in the skin's top layer for a longer period of time. This allows for even more hydration and humectant action than hyaluronic acid.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium Hyaluronate CrosspolymerEthylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.
We don't have a description for Sodium Hyaluronate Dimethylsilanol yet.
Sodium Acetylated Hyaluronate is a type of Hyaluronic Acid.
Hyaluronic Acids help moisturize, soothe, and protect the skin.
Read about common types of Hyaluronic Acid here:
Sodium Hyaluronate
Hydrolyzed Hyaluronic Acid
Hyaluronic Acid
Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinWe don't have a description for Pyridoxine yet.
Cyanocobalamin is the manufactured version of vitamin B12. It has skin soothing, antioxidant, and barrier protecting properties. Topical cyanocobalamin is used to treat skin irritation and atopic dermatitis.
Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.
Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.
You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.
There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.
Learn more about TocopherolBeta-Carotene is a carotenoid. It is an antioxidant that converts to Vitamin A. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.
It gives plants the red, orange, and yellow color. Some foods with Beta-Carotene include sweet potatoes, carrots, apricots, and cantaloupe.
Riboflavin is Vitamin B2. Our bodies use riboflavin in the creation of skin, digestive tract lining, and blood cells.
Riboflavin is naturally found in Royal Jelly.
Foods rich in riboflavin include eggs, milk, organ meat, cheese, and yogurt.
Learn more about other types of Vitamin B:
Learn more about RiboflavinThiamine Hcl is Vitamin B1. The HCL stands for hydrochloride. Thiamine HCL is created using thiamine chloride and hydrochloric acid.
Our bodies use Thiamine HCL for aerobic metabolism, cell growth, and transmission of nerve impulses.
Learn more about Vitamin B in skincare:
Learn more about Thiamine HclReviews
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Where it's from
Standard Seoul is a Korean brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated December 8, 2025 • Added by adriancasaa