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Madara Botanic Niacinamide Alternative Serum Ingredients Explained

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Updated on May 06, 2024 Submitted by LeaWakeUp

Overview

What it is

Serum with 42 ingredients that contains hyaluronic acid, Vitamin C and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, scar healing, dark spots and better texture

Free From

It doesn't contain any parabens, silicones or sulfates

Fun facts

Madara is from Latvia.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

Vitamin C
Vitamin E
Hyaluronic Acid (2)

Benefits

Hydrating (3)
Redness Reducing (2)
Reduces Irritation
Skin Texture
Anti-Aging (2)
Dark Spots (2)
Scar Healing (3)
Brightening (3)

Concerns

Drying
May Worsen Oily Skin
Irritating (2)
Rosacea
Eczema

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
Skin Conditioning
Helps reduce Skin Redness IconHelps reduce irritation Icon
2
Humectant, Skin Conditioning, Skin Protecting, Solvent
0 / 0
Helps hydrate Dry Skin IconHelps brighten skin Icon
3
Emollient, Skin Conditioning
0-2 / 0
Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon
4
Skin Conditioning, Solvent
5
Skin Conditioning
6
Solvent
7
Emollient, Skin Conditioning
Not safe for Fungal Acne Icon
8
Humectant, Skin Conditioning
0 / 0
9
Skin Conditioning, Solvent
10
Emollient, Emulsifying, Skin Conditioning
Not safe for Fungal Acne Icon
11
Emulsion Stabilising, Skin Conditioning
12
Antioxidant, Bleaching, Skin Conditioning
Antioxidant IconGood for Dark Spots IconGood for Scar Healing Icon
13
14
Antimicrobial, Astringent, Masking, Solvent
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
15
16
Perfuming, Skin Conditioning
Fragrance Icon
17
Humectant
18
Emulsifying, Emulsion Stabilising, Gel Forming, Skin Conditioning
19
Absorbent
20
Antioxidant, Masking
2 / 0
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconNot safe for Fungal Acne IconHelps brighten skin Icon
21
Buffering
22
Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconMay cause irritation IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon
23
Skin Conditioning
24
Humectant, Skin Conditioning
Hyaluronic Acid Icon
25
Humectant, Skin Conditioning
0 / 0
Hyaluronic Acid Icon
26
27
Humectant, Skin Conditioning
28
29
Humectant, Masking
30
Antioxidant, Skin Protecting
Antioxidant Icon
31
Humectant
32
Buffering, Humectant
33
Masking, Preservative
Preservative Icon
34
Preservative
Preservative Icon
35
Masking
EU Allergen Icon
36
Masking, Perfuming, Skin Conditioning
Fragrance IconOil IconEU Allergen Icon
37
Perfuming, Solvent
Fragrance Icon
38
Skin Conditioning
Oil Icon
39
Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon
40
Perfuming, Tonic
Fragrance IconEU Allergen Icon
41
Masking
EU Allergen Icon
42
Perfuming
Fragrance IconEU Allergen Icon

Ingredients Explained

This product contains 42 ingredients. Click on any ingredient to learn more about it
1
What it does: Skin Conditioning
Community Rating: Liked

Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.

Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.

Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.

It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.

Learn more about Aloe Barbadensis Leaf Juice
2
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
3
What it does: Emollient, Skin Conditioning
Community Rating: Mixed

This ingredient is the fixed oil extracted from seeds of the desert shrub Jojoba. It is more commonly known as jojoba oil. The seed oil is liquid wax ester from the plant. It is non-comedogenic.

Jojoba oil does not contain fragrance and has many fatty-acids, making it a great soothing ingredient. Jojoba contains Vitamin E, a great moisturizing ingredient. Vitamin E is also an antioxidant. Antioxidants help protect your skin against free-radical damage. This may help in anti-aging.

Jojoba seed oil is a humectant, meaning it helps draw moisture from the air. This helps keep your skin hydrated.

While jojoba has antibacterial properties, it is only able to kill some bacteria. It has also been shown to help in wound healing. Indigenous cultures have used jojoba as a moisturizer and to help treat burns.

It is found to be similar to natural human skin sebum, so it has a great effect on dry skin. Jojoba oil may even help with regulating sebum production.

Although jojoba oil is non-comedogenic, we recommend speaking with a professional about using this ingredient if you have any concerns.

Jojoba oil may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.

Jojoba is native to the southwestern US.

Learn more about Simmondsia Chinensis Seed Oil
4
What it does: Skin Conditioning, Solvent
Community Rating: Mixed

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

The hydrophilic trait of Pentylene Glycol makes it a humectant. As a humectant, Pentylene Glycol helps draw moisture from the air to your skin. This can help keep your skin hydrated.

This property also makes Pentylene Glycol a great texture enhancer. It can help thicken or emulsify a product. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.

Pentylene Glycol also acts as a mild preservative and helps to keep a product microbe-free.

Some people may experience mild eye and skin irritation from Pentylene Glycol. We always recommend speaking with a professional about using this ingredient in your routine.

Pentylene Glycol has a low molecular weight and is part of the 1,2-glycol family.

Learn more about Pentylene Glycol
5
What it does: Skin Conditioning

We don't have a description for Cantharellus Cibarius Extract.

6
What it does: Solvent
Community Rating: Liked

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Propanediol is not likely to cause sensitivity and considered safe to use.

It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
7
What it does: Emollient, Skin Conditioning
Community Rating: Very Disliked

Isoamyl Laurate is created from isoamyl alcohol and lauric acid. It is an emollient and traps moisture underneath.

This ingredient helps give products a silky feel and is considered a silicone alternative.

This ingredient may not be fungal acne safe.

Learn more about Isoamyl Laurate
8
What it does: Humectant, Skin Conditioning
Community Rating: Loved

Sodium PCA is the sodium salt of pyroglutamic acid and is naturally occurring on human skin.

The PCA stands for pyrrolidone carboxylic acid, a natural amino acid derivative.

Sodium PCA is a has conditioning, anti-inflammatory, and humectant properties. Humectants help hydrate your skin by drawing moisture from the air. This helps keep your skin moisturized.

Learn more about Sodium PCA
9
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
10
What it does: Emollient, Emulsifying, Skin Conditioning
Community Rating: Very Disliked

Glyceryl Stearate Citrate is a citric acid ester of glyceryl stearate.

It is an emulsifier, emollient, and a surfactant.

Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating. Common ingredients include oils and water, which do not mix naturally. Emulsifiers have properties that help keep ingredients such as these together.

Emollients help soothe and soften the skin. They do this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated. Emollients may be effective at treating dry or itchy skin.

Surfactants help gather oils, dirt, and other pollutants from the skin. This helps them to be easily rinsed away.

Learn more about Glyceryl Stearate Citrate
11
What it does: Emulsion Stabilising, Skin Conditioning
Community Rating: Disliked

Sclerotium Gum is a polysaccharide gum made by the fungus, Sclerotium rolfssii. It is similar to xanthan gum.

In cosmetics, Sclerotium Gum is used to thicken the texture and to help stabilize other ingredients.

As an emulsifier, Sclerotium Gum helps prevent ingredients from separating, such as water and oil.

Learn more about Sclerotium Gum
12
What it does: Antioxidant, Bleaching, Skin Conditioning
Community Rating: Loved

Alpha-Arbutin is made from hydroquinone and glucose. It may be derived from the fermentation of soybeans.

It is an antioxidant. Antioxidants help fight free-radicals, or molecules that may damage your skin cells.

Studies show this ingredient helps improve hyperpigmentation and fade discoloration.

Alpha-Arbutin may be used with other ingredients that help with hyperpigmentation. These ingredients include retinol, Vitamin C, niacinamide, and tranexamic acid.

Learn more about Alpha-Arbutin
13
What it does:
Community Rating: Disliked

We don't have a description for Hydrolyzed Rhodophyceae Extract.

14
What it does: Antimicrobial, Astringent, Masking, Solvent
Community Rating: Very Disliked

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is usually an astringent alcohol.

These alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Fatty alcohols come from plant oils such as coconut oil. These can help hydrate the skin and are non-irritating. Some fatty alcohols include cetyl and stearyl alcohol.

Learn more about Alcohol
15
What it does:
Community Rating: Very Disliked

Aroma refers to an ingredient, or mixture of ingredients, that impact or mask a flavor.

This is the official definition from the The International Cosmetic Ingredient Dictionary and Handbook:

“Aroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavor.”

Learn more about Aroma
16
What it does: Perfuming, Skin Conditioning

Ilex Paraguariensis Leaf Extract is a fragrance.

17

We don't have a description for Rhodomyrtus Tomentosa Fruit Extract.

18
What it does: Emulsifying, Emulsion Stabilising, Gel Forming, Skin Conditioning
Community Rating: Disliked

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum
19
What it does: Absorbent
Community Rating: Loved

Cellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.

This ingredient has many functions:

Fun fact: Cellulose is the most abundant form of organic polymer on Earth.

Learn more about Cellulose
20
What it does: Antioxidant, Masking
Community Rating: Disliked

Ascorbyl Palmitate is created by combining pure Vitamin C and palmitic acid. It is an antioxidant and helps reduce hyperpigmentation.

Antioxidants help fight free-radical molecules, or molecules that may break down skin cells. Antioxdants help reduce signs of aging.

Ascorbyl Palmitate is a stable version of Vitamin C, meaning it does not disintegrate when exposed to sunlight. However, studies show it does not penetrate skin as well as pure Vitamin C.

Read more about other types of Vitamin C:

Learn more about Ascorbyl Palmitate
21
What it does: Buffering
Community Rating: Very Disliked

Potassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.

Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.

Using high concentrations of Potassium Hydroxide have shown to irritate the skin.

Learn more about Potassium Hydroxide
22
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
23
What it does: Skin Conditioning
Community Rating: Disliked

Ascophyllum Nodosum Extract is from brown seaweed that grows in the northern Atlantic Ocean. It is an antioxidant. Antioxidants help fight off free-radicals. Free-radicals are molecules that may damage our skin cells.

Ascophyllum Nodosum Extract is also used to enhance the texture of products.

24
What it does: Humectant, Skin Conditioning
Community Rating: Liked

Hydrolyzed Hyaluronic Acid is a form of hyaluronic acid. It is created by the hydrolysis of hyaluronic acid with a high molecular weight. Once created, Hydrolyzed Hyaluronic Acid has a low molecular weight.

Low molecular weight HA has been shown to hydrate and increase elasticity of the skin. Increasing elasticity is also associated with reduction of wrinkle depth.

One study found topical low molecular weight hyaluronic acid may be considered for the treatment of rosacea in the adult population. However, we always recommend speaking with a professional about your skin concerns.

Hyaluronic acids are a humectant. This means they draw moisture from the air. Hyaluronic acids help moisturize, soothe, and protect the skin.

Read more about other common forms of hyaluronic acid:

Learn more about Hydrolyzed Hyaluronic Acid
25
What it does: Humectant, Skin Conditioning
Community Rating: Loved

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate
26
What it does:
Community Rating: Liked

Sodium Phytate is the synthetic salt form of phytic acid. Phytic acid is an antioxidant and can be found in plant seeds.

Sodium Phytate is a chelating agent. Chelating agents help prevent metals from binding to water. This helps stabilize the ingredients and the product.

27
What it does: Humectant, Skin Conditioning

We don't have a description for Cetraria Islandica Thallus Extract.

28

We don't have a description for Usnea Barbata Extract.

29
What it does: Humectant, Masking
Community Rating: Liked

We don't have a description for Rhamnose.

30
What it does: Antioxidant, Skin Protecting

Juniperus Communis Callus Extract is an antioxidant.

31
What it does: Humectant
Community Rating: Loved

Glucose is a simple sugar and is the most important source of energy in all organisms. In skincare, glucose is used to hydrate the skin. It also acts as a prebiotic for our natural biome.

As a humectant, glucose draws moisture from the air and from deeper levels in the skin. This helps hydrate skin.

Our skin's natural microbiome contains many saccharides that act as prebiotics. These prebiotics help strengthen our skin's microbiome. Having a healthy microbiome helps protect our skin from harmful bacteria and other contaminants.

Studies show glucose may help with fading discoloration and pigmentation. This is because our skin metabolizes glucose into lactic acid. Lactic acid is an AHA that helps exfoliate the top layer of skin.

Plants and algae make glucose during the process of photosynthesis. It is then used to make cellulose, the building blocks of cell walls.

Learn more about Glucose
32
What it does: Buffering, Humectant

We don't have a description for Glucuronic Acid.

33
What it does: Masking, Preservative
Community Rating: Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
34
What it does: Preservative
Community Rating: Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Potassium sorbate is often used with stronger preservatives.

Learn more about Potassium Sorbate
35
What it does: Masking

We don't have a description for Linalyl Acetate.

36
What it does: Masking, Perfuming, Skin Conditioning
Community Rating: Very Disliked

Citrus Limon Peel Oil is created from the peels of the lemon. It is used to add a lemon-scent to products. Lemon peel oil also has antibacterial, antifungal, and antioxidant properties. However, it may also cause phototoxicity and sensitize skin.

Lemon peel oil contains limonene, a skin sensitizing ingredient. Another component is furanocoumarin, which induces phototoxicity in skin.

Furanocoumarins bind and destabilize your DNA to increase the rate of sunburn.

Most reputable companies will remove furanocoumarins from their formulations.

Learn more about Citrus Limon Peel Oil
37
What it does: Perfuming, Solvent
Community Rating: Very Disliked

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
38
What it does: Skin Conditioning
Community Rating: Disliked

Citrus Aurantium Amara Peel Oil is an oil.

39
What it does: Perfuming
Community Rating: Very Disliked

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Linalool has the same effect as Limonene when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

Linalool has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
40
What it does: Perfuming, Tonic
Community Rating: Very Disliked

Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.

Monoterpenes are naturally found in many parts of different plants.

Geraniol can be found in many essential oils including Rose Oil and Citronella Oil. The scent of Geraniol is often described as "rose-like". Many foods also contain Geraniol for fruit flavoring.

Geraniol can irritate the skin when exposed to air. However, irritation depends on the ability of geraniol to penetrate into the skin. In general, geraniol is not able to penetrate skin easily.

Geraniol is colorless and has low water-solubility. However, it is soluble in common organic solvents.

Like citronellol, it is a natural insect repellent.

2,6-Octadien-1-ol, 3,7-dimethyl-, (2E)-

Learn more about Geraniol
41
What it does: Masking

We don't have a description for Pinene.

42
What it does: Perfuming

Citral is a fragrance and used to add a lemon-like scent to products. It is both naturally found in plants and created synthetically. In plants, it is commonly occurring in lemon myrtle, lemongrass, lemon tea-tree, lemon verbena, and other citruses.

The EU mandates Citral be listed separately as a fragrance. It is a known allergen and may cause contact dermatitis. Citral can also used as a masking ingredient.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

The term 'citral' is a collective term for two geometric isomers: geranial/Citral A and neral/Citral B.

Learn more about Citral
Embed Ingredients

Here's what our community thinks of the 42 ingredients in this product ✨

31% are loved or liked
5% have mixed ratings
40% are disliked or very disliked
24% have no rating yet

When to use

Here's some more info on how this product is used by our community.

Directions

Apply the serum to clean skin morning and evening.

Apply the serum to clean skin morning and evening.

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