It’s a 10 Scalp Restore Miracle Charcoal Shampoo
A shampoo with 31 ingredients, including AHA, exfoliants, and hyaluronic acid.
Overview
What it is
Shampoo with 31 ingredients that contains AHA, exfoliants and hyaluronic acid
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, parabens, silicones or sulfates
Fun facts
It’s a 10 is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Cocoyl Isethionate
CleansingSodium Methyl Cocoyl Taurate
CleansingSodium Lauryl Sulfoacetate
CleansingCocamidopropyl Betaine
CleansingPanthenol
Skin ConditioningMenthol
MaskingMentha Piperita Oil
MaskingMelaleuca Alternifolia Leaf Oil
AntioxidantEucalyptus Globulus Leaf Extract
PerfumingSodium PCA
HumectantDecyl Glucoside
CleansingAcrylates Crosspolymer-4
Emulsion StabilisingGlycol Distearate
EmollientSodium Benzoate
MaskingLinoleamidopropyl Pg-Dimonium Chloride Phosphate
Laureth-4
EmulsifyingCarbon
Tetrasodium Glutamate Diacetate
Kaolin
AbrasiveGlycolic Acid
BufferingPseudoalteromonas Ferment Extract
HumectantOenothera Biennis Oil
EmollientRubus Idaeus Seed Oil
EmollientSodium Hyaluronate
HumectantSodium Salicylate
PreservativeGlycerin
HumectantMentha Viridis Extract
MaskingSodium Lauroyl Sarcosinate
CleansingCitric Acid
BufferingSodium Hydroxide
BufferingWater, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Panthenol, Menthol, Mentha Piperita Oil, Melaleuca Alternifolia Leaf Oil, Eucalyptus Globulus Leaf Extract, Sodium PCA, Decyl Glucoside, Acrylates Crosspolymer-4, Glycol Distearate, Sodium Benzoate, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, Laureth-4, Carbon, Tetrasodium Glutamate Diacetate, Kaolin, Glycolic Acid, Pseudoalteromonas Ferment Extract, Oenothera Biennis Oil, Rubus Idaeus Seed Oil, Sodium Hyaluronate, Sodium Salicylate, Glycerin, Mentha Viridis Extract, Sodium Lauroyl Sarcosinate, Citric Acid, Sodium Hydroxide
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterSodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
This ingredient hasn’t been shown in studies to feed fungal acne yeast.
Learn more about Sodium Cocoyl IsethionateThis gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.
According to the manufacturer, it is soluble in water and has resistance to hard water, acid, and alkali.
Due to its coconut base, it may not be Malassezia folliculitis safe.
Learn more about Sodium Methyl Cocoyl TaurateSodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor. It is an alternative to traditional sulfates and is commonly found in "sulfate-free" products.
In cosmetics, this ingredient is used to increase the volume of foam, emulsify ingredients, and as a cleansing agent.
As a cleansing agent, sodium lauryl sulfoacetate helps reduce the surface tension of dirt, oil, and other pollutants so they can be rinsed away easily.
Cosmetic Ingredient Review found this ingredient to irritate the eyes and skin in concentrations of 0.18% and 0.7%.
Learn more about Sodium Lauryl SulfoacetateCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetainePanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolMenthol is a compound found in mint plants, such as peppermint. In its pure form, it is a clear crystalline substance.
Menthol is known for its cooling sensation; however, the cooling is actually from your skin being sensitized. Menthol can worsen rosacea. We recommend speaking with a professional if you have concerns.
Menthol also has antimicrobial properties.
Learn more about MentholThis essential oil is steam-distilled from peppermint leaves, also known as peppermint oil. It's mainly used for scent in skincare but also provides that signature "cooling" sensation.
Peppermint oil is a "feels amazing" ingredient until it doesn't.
At higher doses or for those with sensitive skin, methol-type cooling can quickly turn into burning/irritation. It can also trigger irritant dermatitis or even allergic contact dermatitis. In a large patch-test dataset, peppermint oil had a low but positive rate for this.
In cosmetics, Cosmetic Safety Reviews (CIR) concludes that peppermint oil is safe to use when formulated to be non-sensitizing with some restrictions; for instance, pulegone, a naturally occurring component of peppermint oil, should not exceed 1%.
Since peppermint oil contains fragrance allergens such as limonene, linalool, and menthol, it can be sensitizing for those with rosacea, eczema, a broken skin barrier, or just sensitive skin in general.
In Japan, this ingredient is known as Hakka Yu.
Learn more about Mentha Piperita OilThis tea tree oil comes from the leaves of the Tea Tree plant. Tea tree oil has antioxidant, anti-inflammatory, and antimicrobial properties.
According to the book Journal of Profiles of Drug Substances, tea tree helps in reducing acne-causing bacteria such as Propionibacterium acnes. This is due to the Terpinen components of tea tree oil.
Tea tree may cause sensitivity and irritation for some people. This oil naturally contains fragrance such as linalool and limonene.
However, research shows irritation usually occurs when using pure tea tree oil and not in cosmetic products.
Tea tree oil was found to help relieve the symptoms of psoriasis in one study.
Tea tree oil is toxic when ingested. Another study showed it to caused damage to the nervous system of dogs and cats when applied to their skin or given orally.
Learn more about Melaleuca Alternifolia Leaf OilEucalyptus globulus leaf extract comes from the leaves of the blue gum tree. It has perfuming and skin conditioning properties.
According to a manufacturer, this ingredient has antioxidants to help protect skin against free radicals.
This ingredient is water-soluble.
Learn more about Eucalyptus Globulus Leaf ExtractSodium PCA is the sodium salt of pyroglutamic acid. It is naturally occurring in our skin's natural moisturizing factors where it works to maintain hydration.
The PCA stands for pyrrolidone carboxylic acid, a natural amino acid derivative.
This ingredient has skin conditioning, anti-inflammatory, and humectant properties. Humectants help hydrate your skin by drawing moisture from the air. This helps keep your skin moisturized.
Learn more about Sodium PCADecyl Glucoside is a plant-derived surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.
Like all surfactants, it works by lowering the surface tension between water and oil. This makes it so that dirt, sebum, and makeup can be lifted off your skin and rinsed away. It also produces a dense and creamy foam.
Because it has a neutral charge, it is compatible with a wide range of ingredients and stays stable across a broad pH range/water hardiness conditions.
Patch testing has shown it to have the lowest irritation potential among common cleansing surfactants (like SLS).
Typical use levels range from 5-20% in rinse-off cleansers.
One thing worth knowing: The American Contact Dermatitis Society named the parent family, alkyl glucosides, "Allergen of the Year" in 2017. The prevalence of allergy is pretty low but be sure to patch test if you've reacted to "gentle" or sulfate-free cleansers before.
This ingredient is fungal acne safe because the fatty alcohol portion of this ingredient is below the C11-24 chain length that Malassezia can metabolize.
Learn more about Decyl GlucosideWe don't have a description for Acrylates Crosspolymer-4 yet.
Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.
It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.
It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.
Glycol Distearate isn't fungal acne safe.
Learn more about Glycol DistearateSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateWe don't have a description for Linoleamidopropyl Pg-Dimonium Chloride Phosphate yet.
Laureth-4 is created by reacting ethylene oxide with Lauryl Alcohol. It is a surfactant and emulsifier.
Surfactants reduce the surface tension of ingredients so they can mix better. Emulsifiers prevent ingredients such as oil and water from separating.
We don't have a description for Carbon yet.
Tetrasodium Glutamate Diacetate is a chelating agent. Chelating agents help prevent metal ions from binding to other ingredients. This helps prevent unwanted effects and reactions from a product. These metal ions may come from water and are found in miniscule amounts.
Tetrasodium Glutamate Diacetate can also help other preservatives be more effective.
Kaolin is a clay. It is used for oil control and to help minimize pores. Like other clays, kaolin has the ability to absorb excess sebum or oil. This can help clean out pores and mattify the skin.
Some types of kaolin may have exfoliating properties. When water is added to kaolin, it becomes a paste with small abrasive particles.
Most kaolin is a white color, but may be pink/orange/red depending on where it comes from.
The name 'kaolin' comes from a Chinese village named 'Gaoling'. Kaolin clay comes from rocks rich in kaolinite. Kaolinite, the mineral, has a silicate layered structure. Kaolinite is formed from chemical weathering of aluminum siilicate minerals.
Besides skincare, kaolin is commonly used to make glossy paper, in ceramics, toothpaste, and as medicine to soothe stomach issues.
Learn more about KaolinGlycolic Acid is arguably the most famous alpha hydroxy acid (AHA) with tons of research backing its benefits.
It is found naturally in sugar cane but the form used in skincare is usually synthetic for purity and stability.
Glycolic acid removes the top layer of dead skin cells to allow newer and fresher ones to emerge.
AHAs work by breaking down the structural “glue” that holds old skin cells in place. When that buildup is gone, your skin can renew itself more efficiently.
Research also shows glycolic acid stimulates collagen production, helping to firm and thicken the skin over time. This is one of its biggest advantages over other AHAs.
Overall, glycolic acid helps with:
Fun fact: Glycolic acid boosts skin hydration by helping it produce molecules that increase hyaluronic acid naturally.
To work best, glycolic acid products should have a pH between 3-4 (that’s where exfoliation is most effective but still gentle on skin).
The pH and concentration of a product are key to its effectiveness:
It is normal to feel a slight stinging sensation when using glycolic acid. This usually fades as your skin adjusts.
Because glycolic acid has the smallest molecular size in the AHA family, it can penetrate deeper, which enhances its effectiveness but also makes it more likely to irritate sensitive skin.
If your skin is very sensitive or prone to rosacea, glycolic acid may be too strong; in that case, try milder options like lactic acid or a PHA instead.
Recent studies suggest glycolic acid might even help protect against UV damage. But don’t skip sunscreen! Freshly exfoliated skin is more sensitive to the sun.
Glycolic acid is a skincare superstar. It smooths, brightens, hydrates, and firms the skin. Unless you’re highly sensitive, it’s well worth adding to your routine.
Read more about some other popular AHA's here:
Learn more about Glycolic AcidPseudoalteromonas Ferment Extract is derived from marine bacteria found in Antarctic ocean. It has humectant and skin soothing properties.
You’ll most often find this ingredient listed under the trade names Antarcticine or Arctalis.
According to a manufacturer, these ingredients encourage skin regeneration and smoothness by stimulating collagen and elastin production. A manufacturer study found creams containing 1–5% Antarcticine increased skin hydration and reduced wrinkle depth around the eyes.
The manufacturer also claims this extract can help regulate oily skin by reducing sebum production, shine, and minimizing pore size.
Some people have reported that ferments may trigger Malassezia folliculitis. For this reason, we list it as not fungal-acne safe, though individual reactions can vary.
Learn more about Pseudoalteromonas Ferment ExtractOenothera Biennis Oil is the fixed oil derived from the seeds of the Evening Primrose.
Evening primrose oil is rich in fatty acids. These fatty acids include linoleic (60-85%), oleic (5-12%), palmitic (4-10%), and stearic (2-4%).
The fatty acid composition makes it a great ingredient for soothing and moisturizing skin. However, it may not be Malassezia folliculitis, or fungal acne safe.
Further research is needed on the role of evening primrose in treating eczema.
Evening primrose is native to North America.
Learn more about Oenothera Biennis OilRubus Idaeus Seed Oil is created from the seeds of the raspberry fruit. Raspberries are native to northern Europe and Asia.
Raspberry seed oil is an emollient with antioxidant and anti-inflammatory properties. It is rich in fatty acids, tocopherols, flavonoids, Vitamin C, and Vitamin E.
As an emollient, raspberry seed oil helps hydrate your skin. Emollients prevent moisture from evaporating by creating a film on top.
Learn more about Rubus Idaeus Seed OilSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateThis ingredient is the sodium salt of salicylic acid, the famous anti-acne ingredient.
Officially, this ingredient is used as a preservative. However, some studies found Sodium Salicylate to have exfoliating properties. Further studies are needed.
Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinWe don't have a description for Mentha Viridis Extract yet.
Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil.
As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.
Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.
Learn more about Sodium Lauroyl SarcosinateCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidSodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideReviews
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It’s a 10 is a American brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published September 7, 2024 • Added by anemone