Holika Holika Brow Correcting Shaper
A eyebrow with 39 ingredients, including exfoliants and vitamin E.
Eyebrow with 39 ingredients that contains exfoliants and Vitamin E
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What's inside
Ingredients List
Water
Skin ConditioningPropanediol
SolventCopernicia Cerifera Wax
Acrylates Copolymer
Helianthus Annuus Seed Wax
Skin ConditioningPvp
Emulsion StabilisingC14-22 Alcohols
Emulsion StabilisingPalmitic Acid
EmollientSilica
AbrasiveJojoba Esters
Emollient1,2-Hexanediol
Skin ConditioningStearic Acid
CleansingPentylene Glycol
Skin ConditioningTromethamine
BufferingHydrogenated Polyisobutene
EmollientSynthetic Fluorphlogopite
CI 77492
Cosmetic ColorantCI 77499
Cosmetic ColorantPolysorbate 60
EmulsifyingC12-20 Alkyl Glucoside
EmulsifyingCI 77491
Cosmetic ColorantAlcohol
AntimicrobialDimethicone
EmollientCI 77007
Cosmetic ColorantSodium Polyacryloyldimethyl Taurate
Emulsion StabilisingEthylhexylglycerin
Skin ConditioningDisodium EDTA
Xanthan Gum
EmulsifyingSodium Dehydroacetate
PreservativeMyristic Acid
CleansingGlucose
HumectantTocopherol
AntioxidantBiotin
AntiseborrhoeicAcacia Senegal Gum
MaskingTheobroma Cacao Seed Butter
EmollientPanthenol
Skin ConditioningHydrolyzed Keratin
HumectantLeuconostoc/Radish Root Ferment Filtrate
AntimicrobialCI 77891
Cosmetic ColorantWater, Propanediol, Copernicia Cerifera Wax, Acrylates Copolymer, Helianthus Annuus Seed Wax, Pvp, C14-22 Alcohols, Palmitic Acid, Silica, Jojoba Esters, 1,2-Hexanediol, Stearic Acid, Pentylene Glycol, Tromethamine, Hydrogenated Polyisobutene, Synthetic Fluorphlogopite, CI 77492, CI 77499, Polysorbate 60, C12-20 Alkyl Glucoside, CI 77491, Alcohol, Dimethicone, CI 77007, Sodium Polyacryloyldimethyl Taurate, Ethylhexylglycerin, Disodium EDTA, Xanthan Gum, Sodium Dehydroacetate, Myristic Acid, Glucose, Tocopherol, Biotin, Acacia Senegal Gum, Theobroma Cacao Seed Butter, Panthenol, Hydrolyzed Keratin, Leuconostoc/Radish Root Ferment Filtrate, CI 77891
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterPropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolCopernicia Cerifera Wax comes from a palm tree native to Brazil; another name for this ingredient is Carnauba Wax.
This ingredient is used to thicken texture and also leaves behind a film when applied.
Fun fact: This wax has the highest melting point of all natural waxes and low solubility.
Learn more about Copernicia Cerifera WaxAcrylates Copolymer is used as a film-forming agent and texture enhancer.
After applied, Acrylates Copolymer forms a thin film cover that helps skin feel more soft. It can help sunscreens become more water-resistant.
It is also used to make a product more thick.
Learn more about Acrylates CopolymerHelianthus Annuus Seed Wax is created from the common sunflower.
Sunflower seed wax is made up of long chain non-glyceride esters, a small amount of fatty alcohols, and fatty acids.
This ingredient is often used to enhance the texture of products. The fatty acid properties also help hydrate the skin.
Learn more about Helianthus Annuus Seed WaxPvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.
In cosmetics, PVP helps products like sunscreens and color cosmetics last longer and wear more evenly.
It is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".
PVP is generally well tolerated on skin and toxicity studies are negative for dermal irritation.
Learn more about PvpThis ingredient is a blend of long-chain fatty alcohols (myristyl, cetyl, stearyl, arachidyl, and behenyl). It is an emulsion stabilizer with emollient properties.
Don't let the word "alcohol" scare you: fatty alcohols are nothing like the drying solvents. This ingredient actually helps soften and smooth the skin.
By the way, the FDA allows products to be labeled "alcohol-free" even when they contain fatty alcohols like this one.
In a formula, it prevents the water and oil phases from separating over time while also contributing to a pleasant, non-greasy slip.
Interestingly, this ingredient can organize into the structures that mimic the skin's own lipid architecture to help support barrier function and reduce transepidermal water loss (TEWL).
The CIR Expert Panel has thoroughly assess the individual fatty alcohols that make up this blend and found no significant toxicity or dermal irritation.
Learn more about C14-22 AlcoholsPalmitic Acid is a fatty acid naturally found in our skin and in many plant and animal sources.
In cosmetics, it is usually derived from palm oil. It serves many purposes in skincare, acting as a cleanser, emollient, and emulsifier.
Interestingly, topically applied Palmitic Acid can be elongated into longer chain fatty acids and ceramides. A 2019 study found low levels of Palmitic Acid lead to slower development of cells, suggesting it plays a role in keeping your skin's renewal process on track.
The CIR (Cosmetic Ingredient Review) panel determined it safe as used in cosmetics at concentrations up to 13%. It is non-irritating and non-sensitizing in clinical studies.
The culprit behind fungal acne, the Malassezia yeast, feeds on fatty acids with carbon chain lengths between C11-C24. Palmitic Acid, at C16, falls right into that sweet spot.
In vitro studies have shown that Palmitic Acid is one of the fatty acids that induce rapid Malassezia growth in lab settings.
It's worth noting that what feeds yeast in a lab doesn't necessarily feed it on your face since formulation and your skin's chemistry play a bigger role.
Learn more about Palmitic AcidSilica, also known as silicon dioxide, is a naturally occurring mineral. It is used as a fine, spherical, and porous powder in cosmetics.
Though it has exfoliant properties, the function of silica varies depending on the product.
The unique structure of silica enhances the spreadability and adds smoothness, making it a great texture enhancer.
It is also used as an active carrier, emulsifier, and mattifier due to its ability to absorb excess oil.
In some products, tiny microneedles called spicules are made from silica or hydrolyzed sponge. When you rub them in, they lightly polish away dead skin layers and enhance the penetration of active ingredients.
Learn more about SilicaJojoba Esters is a wax created from Jojoba oil. It is an emollient and film-forming ingredient. In bead form, it is an exfoliator.
This ingredient has high oxidative stability, meaning it doesn't break down when exposed to oxygen.
Its similarity to our skin's natural oils makes it a great emollient. Emollients help soften and soothe our skin by creating a barrier on top. This barrier helps trap moisture in, keeping skin hydrated.
It is created using either the hydrogenation or transesterification processes on jojoba oil.
Learn more about Jojoba Esters1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservatives
Stearic Acid is a fatty acid that is already found in your skin. It's one of the free fatty acids that works alongside ceramides and cholesterols to maintain your barrier.
In cosmetics, it is a multitasker:
Safety-wise, the CIR Expert Panel has concluded it to be safe in cosmetics when formulated to be non-irritating and non-sensitizing.
Free stearic acid is a C18 fatty acid that the Malassezia yeast can substrate, so this ingredient may not be fungal acne safe.
Learn more about Stearic AcidPentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:
Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.
On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.
Typical use levels in a formula run about 1-5%.
Learn more about Pentylene GlycolTromethamine (aka THAM) is a synthetic amino acid that shows up in skincare as a helper ingredient.
It functions as a pH adjuster to help neutralize acidic ingredients and set a formula's pH to the right spot.
This matters a lot because a lot of actives (like vitamin C) needs a specific pH to work well and feel comfortable on skin.
Concentration use ranges from 0.1-1.0% depending on the formula.
Learn more about TromethamineHydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.
Hydrogenated Polyisobutene is often used as a mineral oil replacement.
Learn more about Hydrogenated PolyisobuteneSynthetic Fluorphlogopite is the synthethic version of mica. It consists of fluorine, aluminum and silicate.
Synthetic Fluorphlogopite is used to add volume to products.
It is considered non-irritating on the skin.
Learn more about Synthetic FluorphlogopiteCI 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created CI 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77492Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Polysorbate 60 is used to help stabilize products. It is a surfactant and emulsifier. These properties help keep ingredients together in a product. Surfactants help reduce surface tension between ingredients with different states, such as liquids and solids. Emulsifiers help prevent oils and waters from separating.
Polysorbate 60 is sorbitol-based and created from the ethoxylation of sorbitan. Ethoxylation is a chemical reaction used to add ethylene oxide. Sorbitan is a the dehydrated version of sorbitol, a sugar found in fruits.
In this case, the 60 comes from reacting 60 units of ethylene oxide with sorbitan.
Polysorbates are commonly used in medicine and foods.
Learn more about Polysorbate 60We don't have a description for C12-20 Alkyl Glucoside yet.
Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491This ingredient is also called ethanol or ethyl alcohol. It is denatured, meaning made undrinkable for cosmetic use.
In formulas, it:
Is it bad for your skin?
The answer comes down to concentration. Patch and wash studies have found highly concentrated alcohol-based hand rubs (60-100%) cause less barrier disruption than washing with a basic detergent like SLS. The only measurable effect in these studies was a temporary dip in skin hydration.
Concentrations below 12-15% in leave-on cosmetics is generally well-tolerated. Concentrations above start to see increased transepidermal water loss (TEWL) and reduced hydration.
In concentrations about 58%, it creates temporary channels in your skin's lipid layers to become more permeable and allow other ingredients to slip through easily.
This ingredient can be up to 80% of the formula in alcohol-based perfumes.
Overall, this ingredient is probably harmless if found lower down an ingredients list but worth side-eyeing if it's high up (especially if your barrier is already struggling).
Alcohol can worsen dry skin, eczema, and oily skin, especially at higher concentrations. This is because it can increase transepidermal water loss and decrease hydration to disrupt the skin barrier.
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
True allergic contact dermatitis to ethanol is uncommon, but be sure to patch test if you have dry or sensitive skin.
Learn more about AlcoholDimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeThis pigment is called Ultramarine blue lazurite. It gives a saturated blue color, but can be used to create other colors as well.
According to the manufacturer, it is usually made from kaolin, sodium sulfate, sodium carbonate, sulfur, and charcoal.
This is a lab-made ingredient that plays a huge role in improving the texture of a formula.
It's used to thicken watery gel-creams, prevent water + oil from separating, and give products a silky, non-greasy glide.
Safety-wise, a panel of independent toxicologists reviewed this ingredient and concluded it to be safe in cosmetics in the present practices of use and concentration.
A separate sensitization patch test on humans also showed no evidence of allergic reactivity, and a true allergy to this ingredient is considered rare.
Typical usage levels range from 0.015%-3% in leave-on products and 0.078%-3.2% in rinse-off products.
Learn more about Sodium Polyacryloyldimethyl TaurateEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumSodium Dehydroacetate is a synthetic preservative and sodium salt form of dehydroacetic acid. It stops bacteria, mold, and yeast from growing in your products at low concentrations.
Clinical testing found it to be non-irritating, non-sensitizing, and non-photosensitizing. It's also not significantly absorbed through skin.
There are a very small number of reported cases of contact dermatitis in cases linked to wound-care creams used over compromised skin (rather than skincare).
Overall, this is a well-studied and low-risk preservative just doing its job.
Typical concentrations run up to 0.6%, which is also the maximum amount permitted under both EU CosIng regulations and US FDA guidelines.
Learn more about Sodium DehydroacetateMyristic Acid, aka tetradecanoic acid, is a naturally occurring fatty acid found in coconut oil and palm oil.
In skincare, it is an:
Research indicates that this ingredient posts a low risk of irritation and sensitization.
Since myristic acid is a C14 fatty acid, it falls within the range that Malassezia can metabolize, and therefore not fungal acne safe.
Learn more about Myristic AcidGlucose is a simple sugar (a monosaccharide). In skincare, it is mostly a humectant and skin conditioning agent.
Mechanistically, it has multiple hydroxyl groups that hydrogen-bond to water. This pulls moisture into the upper layers of skin to keep the surface soft and hydrated.
It's worth knowing sugars are already a natural component of the skin's NMF (natural moisturizing factor) so it's a molecule that your stratum corneum is well-acquainted with.
Just so you know, glucose is hydrophilic (water-loving) and the stratum corneum is a strong barrier to hydrophilic compounds. This just means penetration is slow and most of the action is happening on the surface.
Gram-to-gram, glucose is not as efficient as a humectant as glycerin. This is why you'll likely see glycose paired with stronger humectants for a bigger hydration payoff.
In skincare, glucose is typically derived from corn or other starch sources.
Learn more about GlucoseTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolBiotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinAcacia Senegal Gum has skin soothing, thickening, and formulation stabilizing properties. It comes from the Acacia tree that is native to sub-Saharan Africa.
Theobroma Cacao Seed Butter comes from the Theobroma cacoa, or Cacao tree. Cacao trees are native to tropical landscapes.
Like other plant butters, Cacao seed butter is an emollient. Emollients help soothe and soften your skin. By creating a barrier to trap moisture in, emollients help keep your skin hydrated.
Cacao seed butter contains antioxidants known as polyphenols. Antioxidants help fight free-radical molecules by stabilizing them. Unstable free-radicals may cause damage to your skin cells. Antioxidants may help with anti-aging.
Theobroma Cacao Seed Butter can be bad for acne prone skin.
Learn more about Theobroma Cacao Seed ButterPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolHydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.
Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.
As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.
Learn more about Hydrolyzed KeratinLeuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc. The trade name for this ingredient is Leucidal.
Leuconostoc comes from lactic acid.
This ingredient has antimicrobial properties and helps prevent the growth of bacteria in a product.
Leuconostoc is used to make the traditional Korean side-dish, kimchi. It is also used to make sourdough bread (both incredibly yummy foods).
Learn more about Leuconostoc/Radish Root Ferment FiltrateCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Reviews
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Holika Holika is a Korean brand
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