Overview
What it is
General moisturizer with 28 ingredients
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for dry skin, sensitive skin, oily skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
ATTITUDE is from Canada. This product is used in 4 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Helianthus Annuus Seed Wax
Skin ConditioningButyrospermum Parkii Butter
Skin ConditioningJojoba Esters
EmollientArgania Spinosa Kernel Oil
EmollientDicaprylyl Ether
EmollientGlycerin
HumectantOlus Oil
EmollientUndecane
EmollientCaprylic/Capric Triglyceride
MaskingTridecane
PerfumingBehenyl Behenate
EmollientWater
Skin ConditioningZea Mays Starch
AbsorbentPolyhydroxystearic Acid
EmulsifyingSucrose Laurate
EmollientSucrose Stearate
EmollientAcacia Decurrens Flower Wax
EmollientPolyglycerin-3
HumectantEuphorbia Cerifera Wax
Glycogen
HumectantHydrolyzed Soy Protein
HumectantNasturtium Officinale Extract
PerfumingRosmarinus Officinalis Leaf Extract
AntimicrobialRice Amino Acids
Skin ConditioningCaprylhydroxamic Acid
Glyceryl Caprylate
EmollientHydrolyzed Adansonia Digitata Seed Extract
Proline
Skin ConditioningHelianthus Annuus Seed Wax, Butyrospermum Parkii Butter, Jojoba Esters, Argania Spinosa Kernel Oil, Dicaprylyl Ether, Glycerin, Olus Oil, Undecane, Caprylic/Capric Triglyceride, Tridecane, Behenyl Behenate, Water, Zea Mays Starch, Polyhydroxystearic Acid, Sucrose Laurate, Sucrose Stearate, Acacia Decurrens Flower Wax, Polyglycerin-3, Euphorbia Cerifera Wax, Glycogen, Hydrolyzed Soy Protein, Nasturtium Officinale Extract, Rosmarinus Officinalis Leaf Extract, Rice Amino Acids, Caprylhydroxamic Acid, Glyceryl Caprylate, Hydrolyzed Adansonia Digitata Seed Extract, Proline
Benefits
Concerns
Ingredients Explained
Helianthus Annuus Seed Wax is created from the common sunflower.
Sunflower seed wax is made up of long chain non-glyceride esters, a small amount of fatty alcohols, and fatty acids.
This ingredient is often used to enhance the texture of products. The fatty acid properties also help hydrate the skin.
Learn more about Helianthus Annuus Seed WaxThis ingredient is also known as shea butter. It is a plant-derived extract from the nuts of the Africa shea tree and one of the most well-studied emollients.
Because it has a high concentration of fatty acids (primarily oleic, stearic, and linoleic) it is able to form a protective barrier on the skin's surface. This helps seal in moisture and prevents transepidermal water loss (TEWL).
In vitro research found an increase in skin hydration by 58% and a decrease in TEWL by 37.8% after 24 hours of applying this ingredient (pretty impressive for a single ingredient!).
Besides hydration, shea butter also contains triterpenes that have anti-inflammatory potential. In particule, lupeol cinnamate has shown the highest anti-inflammatory activity in vivo.
Shea butter also contains vitamins A and E which may contribute to antioxidant activity.
While Shea Butter has an SPF rating of about 3-4, it is not a sunscreen replacement.
This ingredient may not be fungal acne safe because its fatty acids fall within the C11-C24 range that the Malassezia yeast can metabolize.
Learn more about Butyrospermum Parkii ButterJojoba Esters is a wax created from Jojoba oil. It is an emollient and film-forming ingredient. In bead form, it is an exfoliator.
This ingredient has high oxidative stability, meaning it doesn't break down when exposed to oxygen.
Its similarity to our skin's natural oils makes it a great emollient. Emollients help soften and soothe our skin by creating a barrier on top. This barrier helps trap moisture in, keeping skin hydrated.
It is created using either the hydrogenation or transesterification processes on jojoba oil.
Learn more about Jojoba EstersYou may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.
The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.
Two clinical studies in postmenopausal women found that applying argan oil for 60 days significantly improved skin elasticity and moisturization (reduced transepidermal water loss and increased epidermal water content).
Since it is high in oleic and linoleic acid, this ingredient may not be fungal acne safe. Both of these fall in the C11-C24 range that Malassezia yeast can metabolize.
Learn more about Argania Spinosa Kernel OilDicaprylyl Ether is created from caprylic acid. It is a texture-enhancer and emollient.
As an emollient, Dicaprylyl Ether is non-comedogenic. It helps soften and smooth the skin by creating a barrier on top. This barrier helps trap moisture in, helping to hydrate the skin.
Dicaprylyl Ether gives a non-greasy feel and better spreadability to products.
Learn more about Dicaprylyl EtherGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinOlus Oil is the INCI umbrella name for vegetable oil; this is an oil of plant origin made up mostly of fatty acid triglycerides.
The key thing to know is that it's a generic term rather than one specific oil: it refers to a vegetable oil or a blend of vegetable oils so its effect may vary depending on the sources used.
Functionally, it's an emollient that helps soften skin and works as a hydrator to prevent water loss.
This ingredient works well across a wide pH range and has a long shelf life.
Fungal acne:
Because olus oil is an undefined blend, its fungal acne safety depends entirely which oils are used. A Caprylic/Capric Triglyceride-based version would be fungal acne safe while a rapeseed blend will contain longer-chain fatty acids that Malassezia can feed on.
Undecane is an emollient and helps create a lightweight base for products.
Is is not soluble in water and naturally occurring in some species.
Caprylic/Capric Triglyceride (aka MCT Oil) is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping to prevent moisture loss.
Though it behaves like an oil, it is not technically one due to its chemical composition. One perk of this ingredient is that it is very stable, resistant to oxidation, and unlikely to go rancid.
In practice, that translates to a long shelf life and a consistently elegant skin feel.
While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Just patch test if you have concerns.
Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredientโs final chemical composition and not its marketing name or source.
This ingredient is treated as the gold standard fungal acne safe oil. Even though it is coconut derived, the problematic lauric acid is stripped out.
This leaves just caprylic (C8) and capric (C10) acid. These chain lengths actually trend antifungal; a 2020 study found caprylic acid was enough to disrupt Malassezia furfur cell membrane, with a caprylic acid derivative damaging membrane structures at concentrations as low as 0.2%.
Learn more about Caprylic/Capric TriglycerideTridecane is a lightweight emollient and fragrancing ingredient. It is a paraffin and often called a silicone alternative.
According to official INCI guidelines, this ingredient is used to give a light odor to raw materials. It is often used as a starter ingredient to create parfum.
This ingredient can be derived from palm oil, or coconut oil. It is also naturally found in certain species of organisms.
According to the NOAA, this ingredient can cause skin sensitivity with prolonged use. However, this warning is taken from the Coast Guard and no studies have been done on this in relation to cosmetics.
Tridecane is not water soluble.
Learn more about TridecaneWe don't have a description for Behenyl Behenate yet.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterZea Mays Starch is starch made from corn. You might know this as cornstarch . It is used to thicken a product. It can replace talc as an absorbent.
The pH of cornstarch is 5.92.
Cornstarch is a common food ingredient used to thicken soups or to make corn syrup.
Learn more about Zea Mays StarchPolyhydroxystearic Acid is a vegetable-derived soft wax made from castor oil. It's an emulsion stabilizer, thickener, and film former.
You'll likely see it in sunscreens because it helps disperse pigments and UV-reflecting minerals like titanium dioxide and zinc oxide evenly.
Depending on the concentration, it can drastically change the texture of a product from pasty solid (like lipstick) to sprayable liquid.
The CIR Expert Panel for Cosmetic Ingredient Safety has concluded this ingredient to be safe in cosmetics. The highest reported use concentration is 14.2% in lipsticks.
Learn more about Polyhydroxystearic AcidSucrose Laurate isn't fungal acne safe.
Sucrose Stearate is derived from stearic acid and sucrose (sugar). It is an emollient and emulsifier.
As an emulsifier, it prevents oils and water from separating in a product. This property also makes it a surfactant and therefore a cleansing agent.
Also known as mimosa wax, this ingredient is a plant-derived wax from the flowers of the Acacia decurrens tree.
The wax has a profile that gives it skin benefits, including lipids that offer a skin conditioning effect. In a formula, it forms a breathable film on the skin's surface that reduces water loss, lock in moisture, and soften the skin.
One manufacturer study using a trade blend (jojoba esters + sunflower seed wax + this ingredient + polyglycerin 3) found it to perform equal to or better than lanolin in skin hydration.
On its own, typical usage concentrations run from 0.5-10% with 1-5% the most common in creams and up to 10% in lip balms.
Learn more about Acacia Decurrens Flower WaxPolyglycerin-3 is a 3-unit glycerin polymer.
Like glycerin, this ingredient is a humectant. Humectants help hydrate your skin by drawing water to it.
Having moisturized skin helps improve the skin barrier. Your skin barrier helps protect against irritants and bacteria.
Learn more about Polyglycerin-3Euphorbia Cerifera Wax (aka candelilla wax) is a vegan stand-in for beeswax. It is a plant-derived wax that functions as an astringent, emulsion stabilizer, film-former, and skin conditioner.
On skin, it forms a protective barrier that helps lock in moisture while it enhances product stability, prevents separation, and helps color last longer in makeup.
This ingredient is generally safe for use in cosmetics with one nuance: some grades of candelilla wax can naturally contain benzyl alcohol at concentrations high enough to require declaration under EU labeling rules. This isn't a concern for most people but relevant for those with fragrance sensitivities.
Candelilla wax contains fatty acids (mainly C31) and wax esters that can be used by the Malassezia yeast, so this ingredient may not be fungal acne safe.
You might see Euphorbia Cerifera "Cera" instead of "wax". This is because some brands, databases, or labels use it interchangeably; they're the same ingredient.
Learn more about Euphorbia Cerifera WaxGlycogen is a naturally occurring polysaccharide.
You can find glycogen in our keratinocytes (the cells that produce keratin). It plays an important role in skin hydration and barrier recovery.
Recent research shows topical glycogen can help improve skin moisture, support barrier function, and increase the rate of keratinocyte production. Some studies also suggest this ingredient can protect our skin from oxidative stress.
Biologically, animals and some microorganisms use glycogen as an energy-storage molecule.
This ingredient is usually derived from marine or plant sources, but can sometimes come from animals. We recommend reaching out to the brand if you have questions about the source of their glycogen.
Learn more about GlycogenHydrolyzed Soy Protein is a water-soluble blend of peptides and amino acids made by breaking down the protein from soybeans into smaller proteins.
It's the most widely used hydrolyzed vegetable protein in cosmetics and it acts mainly as a skin and hair conditioning agent.
The smaller fragments are water-loving so it forms a thin, moisture-retentive film on skin that helps reduce water loss and leaves things feeling softer and smoother.
You'll often see it credited with "firming" or "anti-aging" benefits as well; this claim traces back to lab research like Tokudome et al. (2012). This study added low-molecular-weight soybean peptides to cultured human skin fibroblasts and saw increased type I collagen gene expression + collagen content.
The caveat is that this is in-vitro and oral-peptide research so the only solid, well-established role for the topical ingredient is skin conditioning.
Typical use concentrations go up to 3.5% in mascara but this ingredient is typically used at low levels well under 1%.
It has a reassuring safety profile as well; it's not a skin irritant in testing up to 20% and has limited skin penetration due to its large size and water-loving nature.
Anyone with a known soy allergy should definitely patch test or skip this ingredient. There's also a single case of a soy-containing product aggravating rosacea via protein contact dermatitis, but this is very rare.
Learn more about Hydrolyzed Soy ProteinThis ingredient is also known as watercress extract.
This is a botanical extract from the rosemary plant (the same one you cook with). In skincare, it mostly works as a skin conditioning agent.
Its activity comes from a handful of polyphenols, carnosic acid, carnosol, and rosmarinic acid. Almost 90% of the antioxidant activity of this ingredient can be attributed to canosol and carnosic acid.
These compounds protect your skin two ways:
1) They fight off free radicals, or the unstable molecules from things like sun and pollution that age and damage skin.
2) They help calm inflammation by switching off the chemical signals that tell skin to get red and irritated.
Lab studies also suggest that rosmarinic acid may help protect collagen and slow sugar-related damage to it.
The Cosmetic Ingredient Review has concluded rosemary-derived ingredients to be safe when formulated to be non-sensitizing.
Rosemary can occasionally cause allergic contact dermatitis (due to carnosol), so be sure to patch test if you have reactive or fragrance-sensitive skin.
Learn more about Rosmarinus Officinalis Leaf ExtractRice amino acids are the amino acids you get when you fully break down rice protein. These amino acids (glutamic acid, lysine, glycine, serine) are major players in your skin's natural moisturizing factor (NMF), or your skin's built-in hydration system.
A 2021 study in Cosmetics found that these amino acids can fight free radicals and may help with skin brightening by slowing down melanin production. Another 2025 review confirmed that rice-derived amino acids and peptides help with hydration, barrier repair, and antioxidant protection.
As for fungal acne, this ingredient is generally considered low risk. This is because Malassezia is a lipid-dependent yeast that feeds primarily on fatty acids with carbon chain lengths of C11-C24, not amino acids. On its own, this ingredient doesn't provide the lipid fuel Malassezia needs to thrive.
Learn more about Rice Amino AcidsCaprylhydroxamic Acid is a chelating agent that helps cosmetics stay fresh, stable, and consistent over time.
Chelating agents help prevent metal ions from binding to other ingredients. This helps prevent unwanted reactions and effects from using the product. It also helps prevent the growth of unwanted microbes in products that contain water.
Caprylhydroxamic Acid is often used with natural antimicrobial products as an alternative to preservatives.
Learn more about Caprylhydroxamic AcidGlyceryl Caprylate comes from glycerin and caprylic acid. It is an emollient, co-emulsifier, and preservative booster.
Its short C8 fatty acid chain makes it behave differently from its longer-chain emollient cousins like Glyceryl Stearate. It feels more lightweight, fast-absorbing, and silky instead of rich and waxy.
As a co-emulsifier, its "head" and "tail" sit at the oil-water interface. But overall, the short C8 tail and not being water soluble means it doesn't really have the muscle to emulsify a formula on its own. That's why you'll often see it paired with a primary emulsifier like Cetearyl Glucoside.
Interestingly, Glyceryl Caprylate acts as a preservative booster. This is because its fatty-acid backbone disrupts microbial lipid membranes. It shows excellent activity against bacteria and yeast but is weaker against mold.
Typical concentrations range from 0.5-1% and this ingredient is generally non-irritating.
Because this ingredient has a C8 fatty acid chain, it is outside the range that the Malassezia yeast metabolizes (making it fungal acne safe).
Learn more about Glyceryl CaprylateBaobab seeds are rich in vitamins A, E, and D, giving it nice antioxidant properties. It is hydrolyzed, or broken down by water molecules.
According to a manufacturer, this ingredient helps protect from UV damage, moisturize, and increases barrier health.
The manufacturer also calls this ingredient Baobab protein.
Learn more about Hydrolyzed Adansonia Digitata Seed ExtractProline is a non-essential amino acid, meaning your body can make it on its own. In skincare, it is a skin conditioning ingredient that keeps skin soft and hydrated.
It makes up about 23% of the collagen molecule (collagen is the protein responsible for keeping your skin firm) and is involved in your skin's natural hyaluronic acid production. When applied topically, proline can penetrate the skin fairly well due to its small molecular size.
Reviews of this ingredient have found it to be neither a dermal irritant nor a sensitizer.
Fun fact: Proline can be found in protein-rich foods like meat, fish, eggs, and dairy.
Learn more about ProlineReviews
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Where it's from
ATTITUDE is a Canadian brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated May 22, 2026 • Added by megu5202