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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of Wet n Wild Ultimate Brow Kit Ash Brown versus Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff .

Last updated on October 16, 2023. Published on November 15, 2022

Overview

What they are

These products are both vegan and cruelty-free . They have a total of 11 ingredients in common

Cool Features

They both contain exfoliants and Vitamin E

Suited For

They're both likely to be good for dry skin and brightening skin

Free From

They both do not contain any harsh alcohols, parabens or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Eyebrow American Brand United States
Foundation American Brand United States

Eyebrow

Eyebrow makeup helps shape the eyebrows or fill in sparse eyebrow spots.

Foundation

A liquid, cream, or powder to help create an even complexion or cover blemishes.

Price

Shop

Buy Ultimate Brow Kit

Starts at $3.72
Shop

Buy The Minimalist Perfecting Complexion Foundation and Concealer Stick

Starts at $38.00

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Notable Ingredients

Vitamin E (2)
Exfoliators (2)

Benefits

Hydrating (2)
Brightening (3)

Concerns

May Worsen Oily Skin
Acne Trigger
Rosacea
Eczema (3)

Notable Ingredients

Vitamin E
Exfoliators (3)

Benefits

Hydrating
Brightening (2)

Concerns

May Worsen Oily Skin
Rosacea
Eczema (2)
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Ingredients Compared

Ingredients that are highlighted in purple are present in both products.

Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Emollient, Humectant, Skin Conditioning
Community Rating: Liked

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 8.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 16.

2
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 10.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 21.

3
What it does: Antioxidant, Skin Conditioning
Community Rating: Liked

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 11.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 14.

4
What it does: Abrasive, Absorbent
Community Rating: Disliked

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.

Silica is present naturally within the skin during collagen production and when reducing inflammation.

Learn more about Silica

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 12.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 4.

5
What it does: Cosmetic Colorant
Community Rating: Very Disliked

Mica refers to a group of silicate minerals. Mica crystals are easily split to give products a shimmer. These crystals are able to reflect light to temporarily give your skin a glowy look.

Mica is found to be safe. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.

Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.

Mica can be naturally found throughout the world. However, some sources of mica may be controversial. In 2016, mica mined in the Jharkhand state in India was found to be using child labor. However, companies are able to source ethical mica affiliated with international organizations that monitor the mica supply chain.

Learn more about Mica

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 14.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 23.

6
What it does: Cosmetic Colorant
Community Rating: Mixed

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 15.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 25.

7
What it does: Cosmetic Colorant
Community Rating: Disliked

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 18.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 26.

8
What it does: Emollient, Masking
Community Rating: Disliked

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

As an emulsifier, Octyldodecanol helps prevent the oils and waters from separating. It also prevents ingredients from creating foam when shaken.

Octyldodecanol is created by reducing fatty acid to an alcohol.

Due to its high molecular weight, it does not get absorbed into the skin.

Learn more about Octyldodecanol

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 21.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 3.

9
What it does: Masking, Skin Conditioning
Community Rating: Mixed

Caprylic/Capric Triglyceride is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.

Within a product, Caprylic Triglyceride can thicken the product and make spreadability easier by dissolving clumping compounds. An added benefit of Caprylic Triglyceride is its antioxidant properties.

Caprylic Triglyceride is made by combining glycerin with coconut oil, forming a clear liquid. Caprylic Triglyceride has not been found to be toxic for human use in concentrations under 50%.

While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this.

Learn more about Caprylic/Capric Triglyceride

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 23.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 2.

10
What it does: Emulsion Stabilising
Community Rating: Very Disliked

Cera Microcristallina isn't fungal acne safe.

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 25.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 11.

11
What it does: Skin Conditioning
Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Wet n Wild Ultimate Brow Kit Ash Brown contains this as ingredient number 31.

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff contains this as ingredient number 18.

Here's what our community thinks of the ingredients in these two products.

19% are loved or liked
19% have mixed ratings
47% are disliked or very disliked
16% have no rating yet
19% are loved or liked
19% have mixed ratings
46% are disliked or very disliked
15% have no rating yet

Usage

Here's some more info on how this product is used by our community.

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Reviews

Here's what our community thinks

Wet n Wild Ultimate Brow Kit 32 ingredients

Ultimate Brow Kit hasn't been rated yet.
Rate it now

Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick 26 ingredients

4.0 /5
from 1 rating
Buildable (1) Good Color (1) Matte (1) Medium Coverage (1) Natural (1)
chlolands's avatar

chlolands

3 months ago · Combination Skin
Review

Works best if skin is prepped well. Very easy to apply and looks super natural.

Alternatives

Our Dupe Finder has found 4 potential alternatives that have similar ingredients to Wet n Wild Ultimate Brow Kit Ash Brown.

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Our Dupe Finder has found 14 potential alternatives that have similar ingredients to Merit Beauty The Minimalist Perfecting Complexion Foundation and Concealer Stick Buff.

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