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Updated on July 31, 2023

Overview

What they are

These products are both reef safe shampoos. They have a total of 11 ingredients in common

Suited For

They're both likely to be good for dry skin, brightening skin and sensitive skin

Free From

They both do not contain any parabens, silicones or sulfates

What's Inside

They both contain harsh alcohols, common allergens and fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Virtue Full Shampoo
Virtue Full Shampoo
Shampoo
American Brand United States

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Benefits

Concerns

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Full Shampoo
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Sodium Cocoyl Isethionate Cleansing
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

Disliked Full details ->
Sodium Lauroyl Methyl Isethionate Cleansing

Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.

Cocamidopropyl Betaine Cleansing
May worsen Eczema Icon
May worsen EczemaMay worsen Eczema Icon

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Disliked Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Sodium Methyl Cocoyl Taurate Cleansing, Foaming
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

This gentle cleansing and foaming ingredient is known for leaving a smooth feeling in skin and hair. It is made using coconut oil.

Very Disliked Full details ->
Cocamide Mipa Emulsifying, Emulsion Stabilising

We don't have a description for Cocamide Mipa.

Unknown Full details ->
Keratin Skin Conditioning

Keratin is a protein naturally found in our hair and skin.

Panthenol Skin Conditioning
0 / 0 Helps reduce irritation Icon
Helps reduce irritationHelps reduce irritation Icon

Panthenol is a common ingredient that helps hydrate and soothe the skin. It can be found naturally in our skin and hair.

0 Com. / 0 Irr.
Centella Asiatica Meristem Cell Culture Antioxidant, Skin Protecting
Antioxidant Icon
AntioxidantAntioxidant Icon

Centella Asiatica Meristem Cell Culture is an antioxidant.

Hydrolyzed Adansonia Digitata Seed Extract

We don't have a description for Hydrolyzed Adansonia Digitata Seed Extract.

Unknown Full details ->
Palmitamidopropyltrimonium Chloride

We don't have a description for Palmitamidopropyltrimonium Chloride.

Unknown Full details ->
Coconut Acid Cleansing, Emollient, Emulsifying
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Coconut Acid isn't fungal acne safe.

Very Disliked Full details ->
Peg-200 Hydrogenated Glyceryl Palmate Cleansing, Emulsifying, Solvent
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Peg-200 Hydrogenated Glyceryl Palmate isn't fungal acne safe.

Disliked Full details ->
Sodium Chloride Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon
3 Concerns

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very Disliked Full details ->
Guar Hydroxypropyltrimonium Chloride Skin Conditioning

This ingredient is derived from guar gum.

Polyquaternium-7

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

Unknown Full details ->
Peg-7 Glyceryl Cocoate Emulsifying
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Peg-7 Glyceryl Cocoate is created from polyethylene glycol and fatty acids from coconut oil.

Very Disliked Full details ->
Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Sodium Dilauramidoglutamide Lysine Humectant

We don't have a description for Sodium Dilauramidoglutamide Lysine.

Unknown Full details ->
Xanthan Gum Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

Disliked Full details ->
Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
FragranceFragrance Icon 2 Concerns

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very Disliked Full details ->
Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Chlorphenesin Antimicrobial, Preservative
Preservative Icon
PreservativePreservative Icon

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Disliked Full details ->
Disodium EDTA

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

Disliked Full details ->
Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon
AHAAHA Icon 4 Benefits 2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked Full details ->
Sodium Benzoate Masking, Preservative
Preservative Icon
PreservativePreservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Disliked Full details ->
Benzyl Alcohol Perfuming, Preservative, Solvent
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon
AlcoholAlcohol Icon FragranceFragrance Icon PreservativePreservative Icon 6 Concerns

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Very Disliked Full details ->
Potassium Sorbate Preservative
Preservative Icon
PreservativePreservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked Full details ->
Sodium Hydroxide Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Sodium Lauroyl Methyl Isethionate Cleansing

Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.

Cocos Nucifera Oil Masking, Perfuming, Skin Conditioning
4 / 0 Fragrance IconOil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon
FragranceFragrance Icon OilOil Icon 2 Concerns

Cocos Nucifera Oil is obtained from the kernels of the coconut fruit. In other words, this is coconut oil.

4 Com. / 0 Irr.
Very Disliked Full details ->
Glyceryl Stearate Emollient, Emulsifying
1 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Glyceryl Stearate is a mix of glycerin and stearic acid.

1 Com. / 0 Irr.
Disliked Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Microcrystalline Cellulose Absorbent, Emulsion Stabilising, Stabilising

Microcrystalline Cellulose is another name for refined wood pulp. It is used as an emulsifier and mattifying ingredient. As an emulsifier, it helps keep ingredients together.

Cocamidopropyl Betaine Cleansing
May worsen Eczema Icon
May worsen EczemaMay worsen Eczema Icon

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Disliked Full details ->
Sodium Methyl Oleoyl Taurate Cleansing, Foaming

We don't have a description for Sodium Methyl Oleoyl Taurate.

Unknown Full details ->
Sodium Cocoyl Isethionate Cleansing
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

Disliked Full details ->
Hydrogenated Castor Oil Emollient, Emulsifying, Skin Conditioning
1 / 0 Oil IconNot safe for Fungal Acne Icon
OilOil Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Hydrogenated Castor Oil is created by adding hydrogen to castor oil. This helps stabilize the castor oil and raises the melting point. At room temperature, hydrogenated castor oil is solid.

1 Com. / 0 Irr.
Disliked Full details ->
Lithium Magnesium Sodium Silicate Absorbent

We don't have a description for Lithium Magnesium Sodium Silicate.

Unknown Full details ->
Panthenol Skin Conditioning
0 / 0 Helps reduce irritation Icon
Helps reduce irritationHelps reduce irritation Icon

Panthenol is a common ingredient that helps hydrate and soothe the skin. It can be found naturally in our skin and hair.

0 Com. / 0 Irr.
Xylitylglucoside Humectant, Skin Conditioning

Xylitylglucoside is created from xylitol and glucose, two humectants.

Charcoal Powder Abrasive, Absorbent
Exfoliant Icon
ExfoliantExfoliant Icon

Charcoal Powder is an exfoliant.

Melaleuca Alternifolia Leaf Oil Antioxidant, Perfuming
Antioxidant IconFragrance IconOil IconGood for Oily Skin Icon
AntioxidantAntioxidant Icon FragranceFragrance Icon OilOil Icon Good for Oily SkinGood for Oily Skin Icon

This tea tree oil comes from the leaves of the Tea Tree plant. Tea tree oil has antioxidant, anti-inflammatory, and antimicrobial properties.

Mentha Piperita Oil Masking, Perfuming, Refreshing
Fragrance IconOil IconEU Allergen Icon
FragranceFragrance Icon OilOil Icon EU AllergenEU Allergen Icon

Mentha Piperita Oil is the volatile oil obtained from the whole plant of the Peppermint plant.

Very Disliked Full details ->
Zingiber Officinale Root Oil Masking, Perfuming, Skin Conditioning
Fragrance IconOil Icon
FragranceFragrance Icon OilOil Icon

Zingiber Officinale is more commonly known as ginger.

Unknown Full details ->
Mentha Viridis Leaf Oil Astringent, Masking, Skin Conditioning
Oil IconEU Allergen Icon
OilOil Icon EU AllergenEU Allergen Icon

Mentha Viridis Leaf Oil is an oil.

Disliked Full details ->
Anhydroxylitol Humectant, Skin Conditioning

This ingredient is created from dehydrating xylitol in acidic conditions. Xylitol is a famous sugar and humectant.

Bisabolol Masking, Skin Conditioning, Soothing
Helps reduce irritation Icon
Helps reduce irritationHelps reduce irritation Icon

Bisabolol is pimarily used to add fragrance to a product. However, it is also famous for helping soothe skin.

Menthyl Lactate Masking, Refreshing

We don't have a description for Menthyl Lactate.

Unknown Full details ->
Xylitol Humectant, Skin Conditioning

Xylitol is a humectant and prebiotic. It can help with dry skin.

Polyquaternium-7

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

Unknown Full details ->
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate Antioxidant
Antioxidant Icon
AntioxidantAntioxidant Icon

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (long name, huh?) is a synthetic antioxidant.

Dehydroacetic Acid Preservative
Preservative Icon
PreservativePreservative Icon

Dehydroacetic Acid is fungicide and bactericide. It is used as a preservative in cosmetics. Preservatives help elongate the shelf life of a product.

Benzyl Alcohol Perfuming, Preservative, Solvent
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon
AlcoholAlcohol Icon FragranceFragrance Icon PreservativePreservative Icon 6 Concerns

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Very Disliked Full details ->
Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
FragranceFragrance Icon 2 Concerns

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very Disliked Full details ->
Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon
AHAAHA Icon 4 Benefits 2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked Full details ->
Sodium Hydroxide Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Cleansing
Disliked

Sodium cocoyl isethionate is a natural ingredient from the fatty acids of coconut oil. It is a surfactant and helps with cleansing the skin.

By binding to water and oil, it helps gently clean skin. It also helps the spreadability of the product.

Sodium cocoyl isethionate is also added to help create foam without drying the skin. However, this is depending on the amount of Sodium cocoyl isethionate.

Sodium Cocoyl Isethionate may not be fungal acne safe.

Learn more about Sodium Cocoyl Isethionate

Sodium Lauroyl Methyl Isethionate is a cleansing ingredient. It is a surfactant, meaning it helps gather dirt, oil, and other pollutants. This helps them be rinsed away easily.

Cleansing
Disliked

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Cocamidopropyl Betaine is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine
Humectant, Skin Conditioning, Skin Protecting
Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Skin Conditioning
Loved

Panthenol is a common ingredient that helps hydrate and soothe the skin. It can be found naturally in our skin and hair.

This ingredient is also referred to as pro-vitamin B5 or dexpanthenol in dermatology.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

Learn more about Panthenol

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

Masking, Perfuming
Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Buffering, Masking
Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Perfuming, Preservative, Solvent
Very Disliked

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
Buffering
Mixed

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide

Ingredient Ratings

Here's what our community thinks of the ingredients in these two products.

Full Shampoo
8
2
16
5
liked
mixed
disliked
not rated
Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo
11
3
10
5
liked
mixed
disliked
not rated

When to use

1 Routine
0% use in am
100% use in pm
100% use every day
9 Routines
56% use in am
44% use in pm
67% use every day

Reviews

Here's what our community thinks

Virtue Full Shampoo 31 ingredients

5.0 /5
from 1 rating
Cleansing (1) Frizz (1) Soft (1)
annawaters's avatar

Anna Waters

1 month ago · Combination Skin
Review

Made my hair super soft and resisted humidity fizziness

BrioGeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo 29 ingredients

Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo hasn't been rated yet.
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