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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO versus Tower 28 Beauty Swipe Serum Concealer 9.0 MDR .

Published on October 07, 2023

Overview

What they are

These products are both vegan, cruelty-free, and reef safe concealers. They have a total of 29 ingredients in common

Cool Features

They both contain hyaluronic acid and Vitamin E

Suited For

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin and reducing pores

Free From

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens or silicones

What's Inside

They both contain sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Concealer American Brand United States
Concealer American Brand United States

Concealer

A liquid or cream used to hide blemishes on the skin.

Concealer

A liquid or cream used to hide blemishes on the skin.

Price

Shop

Buy Swipe Serum Concealer

Starts at $22.00
Shop

Buy Swipe Serum Concealer

Starts at $22.00

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Notable Ingredients

Vitamin E
Hyaluronic Acid

Benefits

Hydrating
Redness Reducing (2)
Reduces Irritation (2)
Reduces Large Pores
Anti-Aging
Acne Fighting
Brightening (2)

Concerns

May Worsen Oily Skin

Notable Ingredients

Vitamin E
Hyaluronic Acid

Benefits

Hydrating
Redness Reducing (2)
Reduces Irritation (2)
Reduces Large Pores
Anti-Aging
Acne Fighting
Brightening (2)

Concerns

May Worsen Oily Skin
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Ingredients Compared

Ingredients that are highlighted in purple are present in both products.

Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 1.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 1.

2
What it does: Emollient, Skin Conditioning
Community Rating: Liked

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

Hydrogenated Polyisobutene is often used as a mineral oil replacement.

Learn more about Hydrogenated Polyisobutene

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 2.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 2.

3
What it does: Emollient, Skin Conditioning
Community Rating: Liked

Isononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.

As an emollient, Isononyl Isononanoate helps keep your skin soft and smooth. This is because emollients create a barrier on the skin to trap moisture in.

Isononyl Isononanoate helps give products a velvet feel and improves spreadability.

Learn more about Isononyl Isononanoate

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 3.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 3.

4
What it does: Solvent
Community Rating: Liked

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Propanediol is not likely to cause sensitivity and considered safe to use.

It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 4.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 4.

5
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 5.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 5.

6
What it does: Emulsifying
Community Rating: Very Disliked

This ingredient is an emulsifier. It is created from Polyglycerin-3 and Ricinoleic Acid.

As an emulsifier, it prevents waters and oils from separating. According to a manufacturer this ingredient is fully biodegradable.

This ingredient may not be safe for Malassezia folliculitis due to its Ricinoleic Acid base. Ricinoleic Acid is a fatty acid derived from castor oil.

Learn more about Polyglyceryl-3 Polyricinoleate

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 6.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 6.

7
What it does: Emulsifying
Community Rating: Very Disliked

Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.

As an emulsifier, it helps stabilize products by preventing oils and water from separating.

This ingredient may not be Malassezia folliculitis, or fungal acne safe.

Learn more about Polyglyceryl-3 Diisostearate

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 7.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 7.

8
What it does: Stabilising
Community Rating: Disliked

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 8.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 8.

9
What it does: Emulsifying
Community Rating: Very Disliked

Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.

As an emulsifier, Sorbitan Isostearate prevents oils and water from separating.

Due to its isostearic acid base, it may not be safe for Malassezia or fungal acne.

Learn more about Sorbitan Isostearate

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 9.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 9.

10
What it does:
Community Rating: Very Disliked

Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.

In cosmetics, Magnesium Sulfate is used to thicken a product or help dilute other solids. It is a non-reactive and non-irritating ingredient.

You might recognize Magnesium Sulfate as epsom salt, or the bath salt used to help relieve muscle aches.

One study shows magnesium deficiency may lead to inflammation of the skin. Applying magnesium topically may help reduce inflammation.

Learn more about Magnesium Sulfate

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 10.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 10.

11
What it does: Preservative
Community Rating: Loved

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

It is especially effective at preventing bacterial and fungal growth in low concentrations.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 11.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 11.

12
What it does: Emollient, Humectant, Skin Conditioning
Community Rating: Liked

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 12.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 12.

13
What it does: Skin Conditioning, Solvent
Community Rating: Mixed

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

In products that are water-based, this ingredient can help stabilize perfumes and fragrances. It can also help make the texture of products softer and more smooth.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 13.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 13.

14
What it does: Cosmetic Colorant, Moisturising
Community Rating: Disliked

Magnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.

It is a white powder that can be used to add bulk and color to products by binding to oil ingredients.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 14.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 14.

15
What it does: Antioxidant, Skin Conditioning
Community Rating: Liked

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 15.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 15.

16
What it does:
Community Rating: Very Disliked

Sodium Lauroyl Glutamate is the sodium salt from the lauric acid of glutamic acid.

It is a surfactant and helps cleanse the skin. Surfactants gather oil, dirt, and other pollutants from your skin so they may be washed away easily.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 16.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 16.

17
What it does: Skin Conditioning
Community Rating: Loved

Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.

Our bodies use lysine for growth and tissue repair. The skin uses amino acids as a precursor for building protein, and therefore keratins, collagen and elastin.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 17.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 17.

18
What it does:
Community Rating: Mixed

We don't have a description for Magnesium Chloride.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 18.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 18.

19
What it does: Humectant, Skin Conditioning
Community Rating: Loved

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 19.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 19.

20
What it does: Skin Conditioning

We don't have a description for Cassia Angustifolia Seed Polysaccharide.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 20.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 20.

21
What it does: Cleansing, Skin Conditioning, Smoothing, Soothing, Tonic
Community Rating: Loved

Centella Asiatica Extract is derived from an herb plant native to Southeast Asia. It is rich in antioxidants and amino acids. In skincare products, Centella Asiatica Extract is used for its anti-inflammatory and soothing properties.

Many active components found in Centella Asiatica Extract, such as Madecassic Acid and Asiaticoside, encourage the skin to naturally produce hyaluronic acid. This helps keep our skin hydrated. Many of these components also show antioxidant activity and may help reduce the signs of aging.

Research shows Centella Asiatica can help increase Type I collagen production by increasing fibroblast production. Fibroblast helps form connective tissue.

The combination of all these properties makes Centella Asiatica Extract effective at soothing the skin.

Other components of Centella Asiatic Extract include Vitamin A, vitamin C, several B vitamins, and Asiatic Acid.

Recent studies found madecassoside may help prevent damage from UV rays by preventing UV-induced inflammation. Further research is needed.

This plant has been used as a medicine and in food for many centuries. As a medicine, it is used to treat burns, scratches, and wounds.

Learn more about Centella Asiatica Extract

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 21.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 21.

22
What it does: Skin Conditioning
Community Rating: Liked

We don't have a description for Lactobacillus Ferment Lysate.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 22.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 22.

23
What it does: Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Skin Conditioning, Skin Protecting, Tonic
Community Rating: Loved

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

Camellia Sinensis Leaf Extract has many benefits. It contains polyphenols, a strong antioxidant. Antioxidants help fight off free-radical molecules that damage skin cells. The antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.

Many components of tea have anti-inflammatory properties. Polyphenols and L-theanine help soothe the skin and reduce irritation. L-theanine is an amino acid that makes up most of the amino acids found in tea leaves. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.

Camellia Sinensis Leaf Extract also contains Vitamin Bs, linoleic acid, magnesium, calcium, iron, and zinc.

Camellia Sinensis Leaf Extract also has antimicrobial properties.

Research has shown both drinking Camellia Sinensis Leaf Tea and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.

Learn more about Camellia Sinensis Leaf Extract

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 23.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 23.

24
What it does: Antimicrobial, Astringent

We don't have a description for Punica Granatum Bark/Fruit Extract.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 24.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 24.

25
What it does: Skin Conditioning
Community Rating: Liked

Lactobacillus Ferment is created by fermenting the Lactobacillus bacteria. It helps keep our skin's natural barrier and microbiome healthy.

Studies show lactobacillus ferment to be effective at repairing the skin barrier. Having a healthy skin barrier helps keep your skin healthy and hydrated. It also protects against bad bacteria.

As a probiotic/prebiotic/postbiotic, Lactobacillus ferment can help regular our natural biome. In fact, one study found a lack of diversity in our natural skin biome can trigger acne.

Learn more about Lactobacillus Ferment

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 25.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 25.

26
What it does: Skin Conditioning
Community Rating: Loved

Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.

Caffeine is an antioxidants, which help with the signs of aging. This is because antioxidants help fight skin-damaging free radical molecules.

While caffeine is used to treat cellulite and and dark circles, further studies are needed to prove this. It has been believed to help with these skin conditions due to its ability to dilate blood vessels and increase blood flow.

Some studies are looking into caffeine's ability to protect against UV rays.

Learn more about Caffeine

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 26.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 26.

27
What it does: Cosmetic Colorant

We don't have a description for Ci 77002.

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 27.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 27.

28
What it does: Cosmetic Colorant
Community Rating: Disliked

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 28.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 28.

29
What it does: Cosmetic Colorant
Community Rating: Mixed

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491

Tower 28 Beauty Swipe Serum Concealer 15.0 SAMO contains this as ingredient number 29.

Tower 28 Beauty Swipe Serum Concealer 9.0 MDR contains this as ingredient number 29.

Here's what our community thinks of the ingredients in these two products.

52% are loved or liked
10% have mixed ratings
28% are disliked or very disliked
10% have no rating yet
52% are loved or liked
10% have mixed ratings
28% are disliked or very disliked
10% have no rating yet

Usage

Here's some more info on how this product is used by our community.

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Reviews

Here's what our community thinks

Tower 28 Beauty Swipe Serum Concealer 29 ingredients

3.0 /5
from 1 rating

Tower 28 Beauty Swipe Serum Concealer 29 ingredients

3.0 /5
from 1 rating

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Our Dupe Finder has found 4 potential alternatives that have similar ingredients to Tower 28 Beauty Swipe Serum Concealer 9.0 MDR.

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