Tower 28 Beauty Swipe Serum Concealer Versus Too Faced Born This Way Super Coverage Multi-Use Concealer
What's inside
What's inside
Key Ingredients
Benefits
Concerns
No concerns
Ingredients Side-by-side
Water
Skin ConditioningHydrogenated Polyisobutene
EmollientIsononyl Isononanoate
EmollientPropanediol
SolventGlycerin
HumectantPolyglyceryl-3 Polyricinoleate
EmulsifyingPolyglyceryl-3 Diisostearate
EmulsifyingDisteardimonium Hectorite
StabilisingSorbitan Isostearate
EmulsifyingMagnesium Sulfate
Sodium Dehydroacetate
PreservativeCaprylyl Glycol
Emollient1,2-Hexanediol
Skin ConditioningMagnesium Stearate
Cosmetic ColorantTocopheryl Acetate
AntioxidantSodium Lauroyl Glutamate
Lysine
Skin ConditioningMagnesium Chloride
Sodium Hyaluronate
HumectantCassia Angustifolia Seed Polysaccharide
Skin ConditioningCentella Asiatica Extract
CleansingLactobacillus Ferment Lysate
Skin ConditioningCamellia Sinensis Leaf Extract
AntimicrobialPunica Granatum Bark/Fruit Extract
AntimicrobialLactobacillus Ferment
Skin ConditioningCaffeine
Skin ConditioningCI 77002
Cosmetic ColorantCI 77891
Cosmetic ColorantIron Oxides
Water, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, CI 77002, CI 77891, Iron Oxides
Water
Skin ConditioningCyclopentasiloxane
EmollientButylene Glycol Dicaprylate/Dicaprate
EmollientTriethylhexanoin
MaskingIsoamyl Laurate
EmollientMethyl Trimethicone
Skin ConditioningPentylene Glycol
Skin ConditioningPolyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate
EmulsifyingHydrogenated Starch Hydrolysate
HumectantCetyl PEG/PPG-10/1 Dimethicone
EmulsifyingTrimethylsiloxysilicate
EmollientSilica
AbrasivePerfluorooctyl Triethoxysilane
Aluminum Hydroxide
EmollientHydroxyacetophenone
AntioxidantSodium Chloride
MaskingDisteardimonium Hectorite
StabilisingDimethicone
EmollientAcrylates/Polytrimethylsiloxymethacrylate Copolymer
Skin Conditioning1,2-Hexanediol
Skin ConditioningCaprylyl Glycol
EmollientDimethicone/Vinyl Dimethicone Crosspolymer
Skin ConditioningTrisodium Ethylenediamine Disuccinate
Glycerin
HumectantCocos Nucifera Water
MaskingSodium Hyaluronate
HumectantCocos Nucifera Fruit Juice
EmollientRhododendron Ferrugineum Extract
MaskingPotassium Sorbate
PreservativeSodium Benzoate
MaskingCI 77891
Cosmetic ColorantIron Oxides
Water, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate, Silica, Perfluorooctyl Triethoxysilane, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, CI 77891, Iron Oxides
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.Â
It is a:
- Humectant, drawing moisture into the skin
- Emollient, helping to soften skin
- Solvent, dispersing and stabilizing formulas
- Preservative booster, enhancing the antimicrobial activity of other preservativesÂ
Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid or alcohol, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isn’t contradicting the research. It’s just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron Oxides