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Product Comparison

Here's our complete breakdown comparing the ingredients, attributes, and more of Shiseido Treatment Softener Enriched versus Murad Hydrating Toner .

Published on October 23, 2021

Overview

What they are

These products are both toners. They have a total of 10 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for dry skin, brightening skin and sensitive skin

Free From

They both do not contain any sulfates

What's Inside

They both contain common allergens, fragrances and oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.

Toner Japanese Brand Japan
Toner American Brand United States

Toner

Toners are used as a “last-step” cleanser, a pH balancer, add moisture to the skin, or may help in reducing impurities on the skin. They have a liquid consistency and are usually used after cleansers but before treatments.

Toner

Toners are used as a “last-step” cleanser, a pH balancer, add moisture to the skin, or may help in reducing impurities on the skin. They have a liquid consistency and are usually used after cleansers but before treatments.

Price

Shop

Buy Treatment Softener Enriched

Starts at $50.00
Shop

Buy Hydrating Toner

Starts at $42.00

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

At a glance

Click on any of the items below to learn more

Notable Ingredients

Vitamin E
Hyaluronic Acid

Benefits

Hydrating (2)
Redness Reducing
Reduces Irritation (2)
Brightening (2)

Concerns

Drying
May Worsen Oily Skin
Irritating (2)
Rosacea (2)
Eczema (3)

Notable Ingredients

Vitamin C
Vitamin E

Benefits

Hydrating (3)
Redness Reducing (2)
Reduces Irritation
Skin Texture (2)
Anti-Aging (2)
Dark Spots
Scar Healing
Brightening (2)

Concerns

Drying
May Worsen Oily Skin
Irritating (3)
Rosacea (2)
Eczema (3)
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Ingredients Compared

Ingredients that are highlighted in purple are present in both products.

Ingredients Side-by-side

Ingredients that are highlighted in purple are present in both products.

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Shiseido Treatment Softener Enriched contains this as ingredient number 1.

Murad Hydrating Toner contains this as ingredient number 1.

2
What it does: Humectant, Masking, Skin Conditioning, Solvent
Community Rating: Mixed

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.

Shiseido Treatment Softener Enriched contains this as ingredient number 6.

Murad Hydrating Toner contains this as ingredient number 2.

3
What it does: Humectant, Skin Conditioning
Community Rating: Loved

Betaine is a common humectant (a substance that promotes retention of moisture). It's known to be gentle on the skin and can help balance hydration.

Betaine is best for improving hydration and soothing irritated skin. Studies show betaine may help with uneven skin tones.

Betaine is naturally created in the skin and body. The form found within cosmetic products can be either plant-dervied or synthetic.

Learn more about Betaine

Shiseido Treatment Softener Enriched contains this as ingredient number 7.

Murad Hydrating Toner contains this as ingredient number 9.

4
What it does:
Community Rating: Disliked

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.

Learn more about Disodium EDTA

Shiseido Treatment Softener Enriched contains this as ingredient number 14.

Murad Hydrating Toner contains this as ingredient number 22.

5
What it does: Buffering, Masking
Community Rating: Mixed

Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.

Sodium Citrate helps maintain the pH of a product. Normal pH level of skin is slightly acidic (~4.75-5.5). The acidity of our skin is maintained by our glands and skin biome. Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.

Sodium Citrate is a chelating agent. It neutralizes metal ions from water and prevents them from binding to other ingredients. This ensures the other ingredients will not be altered.

Learn more about Sodium Citrate

Shiseido Treatment Softener Enriched contains this as ingredient number 15.

Murad Hydrating Toner contains this as ingredient number 21.

6
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

Shiseido Treatment Softener Enriched contains this as ingredient number 16.

Murad Hydrating Toner contains this as ingredient number 29.

7
What it does: Perfuming
Community Rating: Very Disliked

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Linalool has the same effect as Limonene when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

Linalool has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool

Shiseido Treatment Softener Enriched contains this as ingredient number 23.

Murad Hydrating Toner contains this as ingredient number 27.

8
What it does: Perfuming
Community Rating: Very Disliked

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.

Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.

Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,

Citronellol is also a natural insect repellent.

Learn more about Citronellol

Shiseido Treatment Softener Enriched contains this as ingredient number 26.

Murad Hydrating Toner contains this as ingredient number 28.

9
What it does: Perfuming, Tonic
Community Rating: Very Disliked

Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.

Monoterpenes are naturally found in many parts of different plants.

Geraniol can be found in many essential oils including Rose Oil and Citronella Oil. The scent of Geraniol is often described as "rose-like". Many foods also contain Geraniol for fruit flavoring.

Geraniol can irritate the skin when exposed to air. However, irritation depends on the ability of geraniol to penetrate into the skin. In general, geraniol is not able to penetrate skin easily.

Geraniol is colorless and has low water-solubility. However, it is soluble in common organic solvents.

Like citronellol, it is a natural insect repellent.

2,6-Octadien-1-ol, 3,7-dimethyl-, (2E)-

Learn more about Geraniol

Shiseido Treatment Softener Enriched contains this as ingredient number 27.

Murad Hydrating Toner contains this as ingredient number 26.

10
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol

Shiseido Treatment Softener Enriched contains this as ingredient number 33.

Murad Hydrating Toner contains this as ingredient number 15.

Here's what our community thinks of the ingredients in these two products.

22% are loved or liked
14% have mixed ratings
33% are disliked or very disliked
31% have no rating yet
33% are loved or liked
10% have mixed ratings
47% are disliked or very disliked
10% have no rating yet

Usage

Here's some more info on how this product is used by our community.

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