Updated on August 17, 2023
Overview
What they are
These products are both cruelty-free and reef safe serums. They have a total of 4 ingredients in common
Cool Features
They both contain niacinamide and Vitamin E
Suited For
They're both likely to be good for fighting acne, dry skin, brightening skin, oily skin, reducing pores and dark spots
Free From
They both do not contain any parabens, silicones or sulfates
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Plum Goodness Niacinamide 10% Serum with Rice Water 27 ingredients
Simple Skincare Booster Serum 10% Niacinamide (Vitamin B3) 19 ingredients
At a glance
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Plum Goodness Niacinamide 10% Serum with Rice Water 27 ingredients
Simple Skincare Booster Serum 10% Niacinamide (Vitamin B3) 19 ingredients
Notable Ingredients
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Benefits
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Concerns
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Notable Ingredients
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This product contains 1 ingredient that may have this attribute:
Benefits
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This product contains 1 ingredient that may have this attribute:
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Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
6 Benefits
Niacinamide has emerged as an all-star ingredient due to its many benefits.
Oryza Sativa Extract comes from the rice grain, Oryza sativa. Rice extract has wound healing, antioxidant, anti-inflammatory, and hydrating properties.
Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.
Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.
Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
Rice Ferment Filtrate is created by fermenting rice, or oryza sativa. A common name for this ingredient is sake, the traditional Japanese fermented rice alcoholic beverage.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Rosa Damascena Flower Water comes from the Damask rose. It is a dilluted version of the Rose Essential oil.
Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.
Glycyrrhiza Glabra Root Extract is an extract of the roots of Licorice. It has been found to have several benefits such as skin hydrating, conditioning, and soothing.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
We don't have a description for Hydrolyzed Sesame Protein Pg-Propyl Methylsilanediol.
Fragrance Preservative 6 Concerns
Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
Hydroxyacetophenone is antioxidant and helps with skin conditioning.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Antioxidant Helps brighten skin
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
This is the synthetic salt of gluconic acid, a form of PHA and mild exfoliant.
Water, Niacinamide 10%, Oryza Sativa Extract, Isodecyl Neopentanoate, Squalane 5%, Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate, Butylene Glycol, Rosa Damascena Flower Water, Caffeine 1%, Glycyrrhiza Glabra Root Extract, Glycerin, Acrylates Copolymer, Vp/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein Pg-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-6 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
6 Benefits
Niacinamide has emerged as an all-star ingredient due to its many benefits.
Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.
Caprylic/Capric Triglyceride is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Panthenol is a common ingredient that helps hydrate and soothe the skin. It can be found naturally in our skin and hair.
Coco-Caprylate is created from fatty coconut alcohol and caprylic acid.
Dicaprylyl Ether is created from caprylic acid. It is a texture-enhancer and emollient.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
Helps hydrate Dry Skin 2 Concerns
Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.
Sclerotium Gum is a polysaccharide gum made by the fungus, Sclerotium rolfssii. It is similar to xanthan gum.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
4 Benefits 2 Concerns
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
Polyglyceryl-10 Stearate is a skin conditioner with emollient and emulsifier properties.
Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
Antioxidant 4 Benefits May cause irritation
Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Water, Niacinamide, Propanediol, Caprylic/Capric Triglyceride, Glycerin, Panthenol, Tapioca Starch, Coco-Caprylate, Polyglyceryl-6 Distearate, Dicaprylyl Ether, Caprylyl Glycol, Helianthus Annuus Seed Oil, Sclerotium Gum, Phenoxyethanol, Citric Acid, Polyglyceryl-10 Stearate, Sodium Hydroxide, Pantolactone, Tocopherol
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterNiacinamide has emerged as an all-star ingredient due to its many benefits.
It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.
Other benefits include smoothing wrinkles and minimizing redness.
The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.
Learn more about NiacinamideGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCaprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.
Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.
This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.
Learn more about Caprylyl GlycolIngredient Ratings
Here's what our community thinks of the ingredients in these two products.
When to use
Plum Goodness Niacinamide 10% Serum with Rice Water 27 ingredients
Simple Skincare Booster Serum 10% Niacinamide (Vitamin B3) 19 ingredients
Reviews
Here's what our community thinks
Plum Goodness Niacinamide 10% Serum with Rice Water 27 ingredients
09._.aaryika
Even though it has a high concentration of niacinamide, it is very soothing. It is actually better than the ordinary 10% niacinamide (which did not...
Even though it has a high concentration of niacinamide, it is very soothing. It is actually better than the ordinary 10% niacinamide (which did not work for me). This product truly healed my breakout that was caused by the ordinary serum. This serum has also faded my dark spots and given me a glow.
