Plum Goodness Rice Water And Niacinamide Toner
A toner with 20 ingredients, including niacinamide and exfoliants.
This brightening toner is formulated around Niacinamide and Oryza Sativa Extract to brighten dull-looking skin and fade the look of dark spots.
Worth noting
Contains Benzyl Alcohol, an EU-listed fragrance allergen.
We independently verify ingredients, backed by peer-reviewed research. Suggest an update.
What's inside
Ingredients List
Water
Skin ConditioningNiacinamide
SmoothingOryza Sativa Extract
AbsorbentPentylene Glycol
Skin ConditioningRosa Damascena Flower Water
MaskingRice Ferment Filtrate
Skin ConditioningAvena Sativa Kernel Extract
AbrasiveMethyl Gluceth-20
HumectantSorbitol
HumectantCyclodextrin
AbsorbentHydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Emulsion StabilisingBenzyl Alcohol
PerfumingHydroxyacetophenone
AntioxidantCaprylyl Glycol
EmollientXylitylglucoside
HumectantAnhydroxylitol
HumectantXylitol
HumectantPanthenol
Skin ConditioningSodium Gluconate
Skin ConditioningButylene Glycol
HumectantWater, Niacinamide, Oryza Sativa Extract, Pentylene Glycol, Rosa Damascena Flower Water, Rice Ferment Filtrate, Avena Sativa Kernel Extract, Methyl Gluceth-20, Sorbitol, Cyclodextrin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Xylitylglucoside, Anhydroxylitol, Xylitol, Panthenol, Sodium Gluconate, Butylene Glycol
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamideOryza Sativa Extract comes from the rice grain, Oryza sativa. Rice extract has wound healing, antioxidant, anti-inflammatory, and hydrating properties.
Rice grains contain numerous antioxidants which may help with anti-aging, such as vitamin E. Antioxidants help stabilize free-radical molecules. Unstable free-radical molecules may damage your skin cells and accelerate signs of aging.
A study from 2002 found rice to help increase the rate of wound healing. The same study found an improvement of skin barrier function in the patients after taking rice baths.
Numerous in-vitro studies have found rice water to help decrease sun damage by increasing collagen production and inhibiting the process of tyrosinase.
Long story short- tyrosinase is an enzyme that controls melanin production. Our bodies start producing melanin (AKA tanning) when exposed to UV radiation to protect against damage. Rice water is found to partially block this process.
Though more research is needed on rice's ability to help with UV protection, recent studies seem promising.
Wondering why rice is hydrating? The protein in rice have emollient properties. Emollients create a barrier on the skin to trap moisture in, keeping your skin moisturized.
Some rice extract may have mildly-exfoliating properties. These are mainly limited to Oryza Sativa (Rice) Bran and Oryza Sativa (Rice) Germ Powder.
This rice was first cultivated in China over 10,000 years ago. Many cultures throughout Asia have used rice water on skin and hair for centuries.
Learn more about Oryza Sativa ExtractPentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:
Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.
On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.
Typical use levels in a formula run about 1-5%.
Learn more about Pentylene GlycolRosa Damascena Flower Water is the water-based byproduct of steam-distilling damask rose petals. It has skin conditioning, masking, and skin protecting properties.
Research shows that Rosa damascena is rich in flavonoids and phenolic compounds like gallic acid that contribute to its antioxidant activity.
In vitro studies have shown that Rosa damascena can scavenge free radicals and reduce melanin overproduction. Research has also found this extract offers some degree of UV absorption but this should not replace your sunscreen.
Learn more about Rosa Damascena Flower WaterRice Ferment Filtrate is created by fermenting rice, or oryza sativa. A common name for this ingredient is sake, the traditional Japanese fermented rice alcoholic beverage.
Rice ferment is skin-conditioning and contains anti-aging components.
Rice contains numerous antioxidants which may help with anti-aging, such as vitamin E. Antioxidants help stabilize free-radical molecules. Unstable free-radical molecules may damage your skin cells and accelerate signs of aging.
A study from 2013 found fermented rice water to help decrease sun damage by increasing collagen production.
Learn more about Rice Ferment FiltrateAvena Sativa Kernel Extract is is derived from colloidal oatmeal. Besides being a healthy breakfast, oats have many benefits in skincare too.
This ingredient helps sooth, hydrate, and protect the skin. The starches in colloidal oatmeal are able to bind water, keeping the skin hydrated.
The cellulose and fiber in colloidal oatmeal help reduce inflammation. This can also help the skin feel softer.
Colloidal Oatmeal is also an antioxidant. Antioxidants protect our skin from free-radical damage.
Oatmeal also contains beneficial compounds:
This ingredient is created by mixing grounded oatmeal and a liquid base.
Learn more about Avena Sativa Kernel ExtractMethyl Gluceth-20 is a humectant. Humectants help draw moisture from the air to your skin.
It is created by combining polyethylene glycol with glucose.
Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.
Most sorbitol is usually made from potato starch. It is also found in fruits such as apples and pears.
As a humectant, Sorbitol helps draw water to the skin. This helps keep the skin hydrated. Sorbitol also helps create a thicker texture in products. You might find sorbitol in your toothpaste and other gels.
It is a non-irritating ingredient that is great for those with dry skin.
Sorbitol is a prebiotic. It helps promote the growth of healthy bacteria on your skin. The bacteria on your skin form a microbiome. This microbiome helps protect your skin from infection and harmful bacteria.
Learn more about SorbitolCyclodextrins are ring-shaped sugar molecules made from starch. It is used to stabilize, protect, and slowly release active ingredients.
This ingredient can help prevent oxidation, reduce irritation from strong actives, and make certain ingredients absorb better once applied.
Once applied to your skin, enzymes gradually break down the cyclodextrin "ring"; this releases the active ingredient in a controlled way.
Learn more about CyclodextrinThis is a synthetic polymer. It helps improve the texture of products by adding thickness and gel-like feel.
It is also an emulsifer, meaning it prevents ingredients such as oil and water from separating. It also helps evenly disperse other ingredients.
Benzyl Alcohol is an aromatic alcohol with several roles: it's a preservative, solvent, and mild fragrance component with a floral scent.
This ingredient has been deemed safe for use in cosmetic formulations at concentrations up to 5%, and up to 10% in hair dyes. You'll typically see 0.5-2% in most rinse-off or leave-on products.
As a preservative, it works by disrupting the membrane of microbial proteins. This helps keep bacteria and fungi from growing in your products.
The sensitization picture is actually quite assuring as well:of nearly 71,000 patients patch tested with benzyl alcohol, only 0.21% showed a positive reaction with most of them being weakly positive.
This led researchers to conclude that benzyl alcohol cannot be regarded as a significant contact allergen.
It is worth noting this ingredient is classified as one of the EU's regulated fragrance allergens and restricted to 1% in finished products.
Labels must also declare it in concentrations above 0.001% in leave-on products and 0.01% in rinse-off products.
At concentrations around 5%, localized redness and itching can appear as a direct irritant response and not as a true allergic reaction.
Learn more about Benzyl AlcoholHydroxyacetophenone is a small phenolic molecule that earns its place in a formulas as an antioxidant and preservative booster.
As a phenol, it is able to neutralize free radicals to protect both the product and the skin from oxidative stress.
Though it can't kill microbes on its own, it works as a good supporting agent when combined with other preservatives like Phenoxyethanol or 1,2-Hexanediol.
This ingredient naturally occurs as piceol in Norwegian spruce needles (~0.4-1.1% dry weight and in cloudberries). Though the cosmetic-grade material is synthesized for purity and consistency.
You'll usually see it used at low levels and suppliers recommend up to 1% added to a water phase.
Safety testing was done at concentrations like 0.05% in SPF products and 0.5% in a Human Repeated Insult Patch Test. The safety evidence is assuring; this ingredient is safe for cosmetics in current use and also holds safety status as a food flavoring as well.
An honest caveat: the "soothing" and "anti-inflammatory" claims come mostly from supplier marketing rather than published clinical trials. The Cosmetic Ingredient Review's own literature search found no useful efficacy studies on this ingredient.
So the antioxidant and preservative-boosting roles are the well supported ones while the calming benefit is plausible but thinly evidenced.
Overall, this is a well-tolerated, low-irritation multitasker that quietly helps a formula stay fresh and stable.
Learn more about HydroxyacetophenoneCaprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolXylitylglucoside is created from xylitol and glucose, two humectants.
Not surprisingly, this ingredient is also a humectant. It attracts and holds water in your skin, helping to maintain hydration.
This ingredient is most commonly found in a popular trio called Aquaxyl. Aquaxyl is made up of anhydroxylitol(24 - 34%), xylitylglucoside (35 - 50%), and xylitol (5 - 15%).
According to a manufacturer, Aquaxyl is known for a 3-D hydration concept and an anti-dehydration shield to reinforce the outer layer of skin.
Learn more about XylitylglucosideThis ingredient is created from dehydrating xylitol in acidic conditions. Xylitol is a famous sugar and humectant.
Much like its predecessor, anhydroxylitol is a humectant. Humectants attract and hold water to moisturize the skin.
This ingredient is most commonly found in a popular trio called Aquaxyl. Aquaxyl is made up of anhydroxylitol (24 - 34%), xylitylglucoside (35 - 50%), and xylitol (5 - 15%).
According to a manufacturer, Aquaxyl is known for a 3-D hydration concept and an anti-dehydration shield to reinforce the outer layer of skin.
This ingredient is often derived from plants such as wood and sugarcane.
Learn more about AnhydroxylitolXylitol is a humectant and prebiotic. It can help with dry skin.
In studies, xylitol has been shown to improve dry skin. It decreased transepidermal water loss, or when water passes through the skin and evaporates. Xylitol also showed to help improve the biomechanical properties of the skin barrier.
The prebiotic property of xylitol may also help reinforce our skin's natural microbiome. Having a healthy microbiome prevents infection by bad bacteria and helps with hydration.
As a humectant, Xylitol helps draw moisture from both the air and from deeper skin layers. This helps keep skin hydrated.
Xylitol is a sugar alcohol and commonly used as a sugar substitute. It is naturally occurring in plants such as strawberries and pumpkin.
Learn more about XylitolPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolThis is the synthetic salt of gluconic acid, a form of PHA and mild exfoliant.
It is mainly used to stabilize oil and butter formulations from going bad. Sodium gluconate is a humectant, pH regulator, and chelating agent.
Chelating agents help neutralize unwanted metals from affecting the formulation.
Sodium gluconate is water-soluble.
Learn more about Sodium GluconateButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolReviews
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Where it's from
Plum Goodness is a Indian brand
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Read more about us· Updated April 15, 2026 • Added by jnm