Lauric Acid is a fatty acid or lipid. About half of fatty acids in coconut oil is lauric acid.

This ingredient helps hydrate and sooth skin. As a humectant, it helps trap moisture. It also aids in cleaning and enhancing the texture of products.

Myristic Acid is a saturated fatty acid. It is naturally found in milk fat. Other sources include palm oil, coconut oil, and butter fat.

Myristic Acid is an emulsifer and cleanser. As an emulsifer, it stabilizes a product by preventing ingredients from separating. Myristic Acid helps clean your skin by acting as a surfactant. It tends to gather oil and dirt on your skin to be easily rinsed away.

Potassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.

Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.