Humectant, drawing moisture into the skin
Emollient, helping to soften skin
Solvent, dispersing and stabilizing formulas
Preservative booster, enhancing the antimicrobial activity of other preservatives

Butylene Glycol

Humectant, Masking, Skin Conditioning

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Learn more about Butylene Glycol

Fructan

Skin Conditioning

We don't have a description for Fructan yet.

Glycerin

Humectant, Skin Conditioning, Skin Protecting

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Propanediol

Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol

Rubus Fruticosus Fruit Extract

Astringent, Masking, Tonic

Blackberry extract is rich in antioxidants and Vitamin C. The majority of antioxidants include flavonoid, phenolic, and anthocyanins.

Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution. This may help reduce the symptoms related to aging.

Vitamin C contains many skin benefits.

Learn more about Rubus Fruticosus Fruit Extract

Rubus Idaeus Fruit Extract

Astringent, Skin Conditioning, Smoothing

We don't have a description for Rubus Idaeus Fruit Extract yet.

Sambucus Nigra Fruit Extract

Astringent

Sambucus Nigra is known as the black elderberry.

Black Elderberry contains flavonoids, which are antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells.

Vaccinium Angustifolium Fruit Extract

Skin Protecting, Soothing

This extract comes from the blueberry native to North America. It has great antioxidant and skin soothing properties.

The antioxidant properties from blueberries come from its polyphenolic and vitamin C content. Polyphenols are a compound famous for their antioxidant properties and are commonly found in fruits.

A 2023 study found blueberries to protect skin from UV-B related inflammation. However, this ingredient should not replace your sunscreen.

Learn more about Vaccinium Angustifolium Fruit Extract

Vaccinium Macrocarpon Fruit Extract

Astringent

Vaccinium Macrocarpon Fruit Extract comes from the cranberry fruit. Vaccinium Macrocarpon is the North American species of cranberries native to eastern Canada.

As an astringent, cranberry extract helps tighten the pores by constricting the cells.

Cranberries contain Vitamin E and Vitamin C, both potent antioxidants. It also contains minerals such as manganese and copper.

Learn more about Vaccinium Macrocarpon Fruit Extract

Water

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Xanthan Gum

Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum