Lauric Acid is a fatty acid or lipid. About half of fatty acids in coconut oil is lauric acid.

This ingredient helps hydrate and sooth skin. As a humectant, it helps trap moisture. It also aids in cleaning and enhancing the texture of products.

Myristic Acid is a saturated fatty acid. It is naturally found in milk fat. Other sources include palm oil, coconut oil, and butter fat.

Myristic Acid is an emulsifer and cleanser. As an emulsifer, it stabilizes a product by preventing ingredients from separating. Myristic Acid helps clean your skin by acting as a surfactant. It tends to gather oil and dirt on your skin to be easily rinsed away.

Oleic Acid is an Omega-9 fatty acid. It can be found in many plant oils such as avocado and marula oils.

This ingredient is used to enhance the texture of products and as a cleansing agent.

Palmitic Acid is a fatty acid naturally found in our skin and in many plant and animal sources. In cosmetics, it is usually derived from palm oil. It serves many purposes in skincare, acting as a cleanser, emollient, and emulsifier.

As an emollient, palmitic acid helps soften and smooth the skin by preventing water loss. In cleansers, it helps remove oil and dirt while creating foam.

Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.

According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.

Potassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.

Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.