Pure Choice Pore Tightening Serum Ingredients Explained
Published on August 07, 2023 Submitted by enecr
Overview
What it is
Serum with 33 ingredients that contains AHA, BHA, hyaluronic acid and niacinamide
Cool Features
It is vegan and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any common allergens, fragrances, oils, parabens, silicones or sulfates
Fun facts
Pure Choice is from Türkiye.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
Ingredient List (33)
Water, Niacinamide, Zinc PCA, Hamamelis Virginiana Leaf Extract, Salix Alba Bark Water, Pyrus Malus Fruit Water, Arginine, Allantoin, Panthenol, Sodium PCA, Sodium Acetate, Isopropyl Alcohol, Salicylic Acid, Glycolic Acid, Lactic Acid, Avena Sativa Leaf Extract, Cucumis Sativus Fruit Extract, Serenoa Serrulata Fruit Extract, Aesculus Hippocastanum Seed Extract, Yeast Extract , Ammonium Glycyrrhizate, Phenoxyethanol, Hydroxyethylcellulose, Sodium Acetylated Hyaluronate, Xanthan Gum, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Polysorbate 20, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate
You should know
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Ingredient Info
Contains Alcohol
Ingredients in this product that are types of alcohol:
Silicon Free
This product is free of silicons 🎉
Fragrance Free
This product is free of fragrances 🎉
Sulfate Free
This product is free of sulfates 🎉
Paraben Free
This product is free of parabens 🎉
Oil Free
This product is free of oils 🎉
Not Malassezia Safe
Ingredients in this product that are not malassezia safe:
Reef Safe
This product is free of ingredients that damage reefs 🎉
EU Allergen Free
This product is free of EU allergens 🎉
Vegan
This product is vegan 🎉
Not Cruelty Free
This product is not cruelty-free 😥
Ingredients Overview
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterNiacinamide has emerged as an all-star ingredient due to its many benefits.
It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.
Other benefits include smoothing wrinkles and minimizing redness.
The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.
Learn more about NiacinamideZinc PCA (or "zinc salt") differs slightly from zinc itself. PCA stands for pyrrolidone carboxylic acid. However, Zinc PCA comes from zinc.
It can help reduce redness, regulate sebum, and promote the general healing process of the skin.
Zinc PCA tends to be especially useful for those with oily, acne-prone skin. It's certainly an ingredient worth trying out!
Learn more about Zinc PCAHamamelis Virginiana Leaf Extract comes from the witch hazel plant.
Witch Hazel is an astringent, anti-inflammatory, antioxidant, and antibacterial ingredient. The tannin in witch hazel has a drying effect when used on skin and constricts proteins. This helps minimize the look of large pores. The tannins present and the fragrance may be sensitizing. The catechins in witch hazel have anti-inflammatory properties while the gallic acid is antibacterial.
Indigenous groups have used witch hazel to help treat inflammation, which was then used by early settlers to North America.
Learn more about Hamamelis Virginiana Leaf ExtractSalix Alba Bark Water is created by distilling parts from the white willow tree. The white willow tree is native to Europe and Central Asia.
Salix Alba Bark has often been described as salicylic acid's cousin. This is due to the salicin it contains. However, studies are limited showing salix alba bark to be an effective salicylic acid alternative.
Salicin does have anti-inflammatory and antioxidant properties. It has shown to decrease the formation of inflammatory mediators, such as tumor necrosis factor-α and nuclear factor-kappa B. Salicin also has a mildly exfoliating effect on the skin.
As an astringent, salix alba bark water helps tighten the skin by drawing water out. This helps reduce the appearance of large pores.
Learn more about Salix Alba Bark WaterPyrus Malus Fruit Water is created by distilling parts of the apple.
Apples contain a large amount of antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells.
The sugar in Apples helps keep the skin hydrated. Apples also contain some acids, such as malic acid. These acids may have a mild exfoliating effect.
Apples also contain Vitamins C and B.
Learn more about Pyrus Malus Fruit WaterArginine is an amino acid that is important for human development. Your body uses is it to produce hair keratin and skin collagen.
As a cosmetic ingredient, Arginine has antioxidant properties and can also help repair damaged skin. This ingredient is derived either synthetically or from animals.
Arginine isn't fungal acne safe when used in the presence of other lipids (fats, fatty acids, oils, esters, etc). Oils and fats occur naturally within the skin, so take caution when using Arginine if you're prone to fungal acne.
Learn more about ArginineAllantoin plays a role in soothing and moisturizing the skin. Because of this, it is often added to products with strong active ingredients.
Some studies have shown this ingredient can promote wound healing with higher concentrations.
Allantoin is derived from the comfrey plant but produced synthetically for cosmetic products to ensure purity.
Learn more about AllantoinPanthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.
lt is a humectant, meaning that it helps the skin attract and retain moisture.
Another benefit is the anti-inflammatory abilities. This means that it's great for sensitive, irritation-prone skin.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
Learn more about PanthenolSodium PCA is the sodium salt of pyroglutamic acid and is naturally occurring on human skin.
The PCA stands for pyrrolidone carboxylic acid, a natural amino acid derivative.
Sodium PCA is a has conditioning, anti-inflammatory, and humectant properties. Humectants help hydrate your skin by drawing moisture from the air. This helps keep your skin moisturized.
Learn more about Sodium PCAIsopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.
This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Isopropyl AlcoholSalicylic Acid (also known as beta hydroxy acid or BHA) is one of the most well-known ingredients for treating skin that struggles with blackheads and acne. It helps to exfoliate both the skin's surface and pores, and also acts as an anti-inflammatory agent.
This multitasking property makes it a great ingredient for cleaning out pores, controlling oil production, and reducing inflammation.
Unlike AHAs which are water soluble, Salicylic Acid is oil soluble. This means that it's able to exfoliate the inside of pores and reduce blackheads.
Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.
It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing a Salicylic Acid into your routine.
In general, Salicylic Acid is a great ingredient for oily acne-prone skin.
While salicylic acid does not increase sun-sensitivity, we still recommend wearing SPF.
If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.
Learn more about Salicylic AcidGlycolic Acid is arguably the most famous AHA with research to back up its benefits. Its main role is to peel the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.
Glycolic Acid has shown to boost collage production, a protein that helps skin stay firm. Overall, Glycolic Acid helps with improving uneven tone, rough patches of skin, fine lines, wrinkles, and sun damage. It also increases skin hydration by playing a role in creating molecules that create hyaluronic acid naturally.
When applying Glycolic Acid, it is normal to feel slight stinging. The pH value and concentration of glycolic acid play a role in the effectiveness of the product.
Recent studies have shown Glycolic Acid may protect the skin against UV damage. However, you should always wear SPF, especially when using exfoliants.
Read more about some other popular AHA's here:
Learn more about Glycolic AcidLactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.
Benefits of Lactic Acid are that it can help to reduce large pores and reduce the effects of aging. Some potential downsides are that it can be bad for dry skin, cause irritation, worsen eczema, and worsen rosacea.
Not only does it help exfoliate the skin, it helps strengthen the skin's barrier. When applied, lactic acid helps the skin create ceramides.
Lactic acid is an over-the-counter chemical exfoliant that comes from the fermentation of lactose — a carbohydrate found in milk.
Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.
Read more about some other popular AHA's here:
Learn more about Lactic AcidWe don't have a description for Avena Sativa Leaf Extract.
Cucumis Sativus Fruit Extract comes from the cucumber. Cucumis Sativus is native to South Asia and can now be found on every continent.
Cucumbers are mostly made up of water (95%), and the other 5% is composed of: vitamin C, caffeic acid, fatty acids, amino acids, and other minerals.
Cucumbers have anti-aging, anti-inflammatory, and hydrating properties.
Vitamin C and Caffeic acid are potent antioxidants that may help with anti-aging. Antioxidants help neutralize free-radical molecules, or unstable molecules that may damage our skin cells and DNA.
Cucumbers contain shikimate dehydrigenase, an enzyme shown to help reduce inflammation and soothe the skin. The amino acids help nourish our skin's natural acid mantle. Our acid mantle is formed from the mixing of sebum and sweat. This slightly acidic film acts as a barrier to protect us from bacteria, viruses, and other contaminants.
Unless you have an allergy to cucumbers, it is generally a non-irritating ingredient.
Learn more about Cucumis Sativus Fruit ExtractWe don't have a description for Serenoa Serrulata Fruit Extract.
We don't have a description for Aesculus Hippocastanum Seed Extract.
We don't have a description for Yeast Extract.
We don't have a description for Ammonium Glycyrrhizate.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.
Hydroxyethylcellulose helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.
This ingredient can also be found in pill medicines to help our bodies digest other ingredients.
Learn more about HydroxyethylcelluloseSodium Acetylated Hyaluronate is a type of Hyaluronic Acid.
Hyaluronic Acids help moisturize, soothe, and protect the skin.
Read about common types of Hyaluronic Acid here: Sodium Hyaluronate Hydrolyzed Hyaluronic Acid Hyaluronic Acid
Learn more about Sodium Acetylated HyaluronateXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumSodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateSodium Hyaluronate Crosspolymer is a type of hyaluronic acid. In fact, it is modified version of hyaluronic acid.
The structure of Sodium Hyaluronate Crosspolymer allows it to stay in the skin's top layer for a longer period of time. This allows for even more hydration and humectant action than hyaluronic acid.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium Hyaluronate CrosspolymerThis ingredient is created by putting sodium hyaluronate through hydrolysis.
You might know this as 'mini' or 'ultra low-molecular weight' hyaluronic acid. The small molecule size means it is able to travel deeper in the skin.
According to studies, low molecular-weight hyaluronic acid can:
One study from 2011 found ultra-low weight HA to show pro-inflammatory properties. Another study from 2022 found it to downregulate UV-B induced inflammation.
Hydrolysis is a process of changing a molecule using water or enzymes.
This ingredient is water-soluble.
Learn more about Hydrolyzed Sodium HyaluronatePolysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.
As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.
Polysorbate 20 also adds scent to a product. Since it is made using sorbitol, it has a sweet scent. Sorbitol can also be found in fruits such as apples and peaches.
The lauric acid used to create Polysorbate 20 is often derived from coconuts.
Polysorbate 20 may not be fungal acne safe.
Learn more about Polysorbate 20Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.
Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Tetrasodium EDTA comes as a white solid and is soluble in water.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoatePotassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
Potassium sorbate is often used with stronger preservatives.
Learn more about Potassium SorbateBeautiful widgets for your website
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