No7 Essential Moisture Day Fluid
A vegan and cruelty-free general moisturizer that contains vitamin e.
Overview
What it is
General moisturizer with 29 ingredients that contains Vitamin E
Cool Features
It is vegan and cruelty-free
Suited For
It has ingredients that are good for dry skin, brightening skin, sensitive skin and scar healing
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances or sulfates
Fun facts
No7 is from United Kingdom.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningPetrolatum
EmollientCetearyl Ethylhexanoate
EmollientGlycerin
HumectantButylene Glycol
HumectantCetearyl Alcohol
EmollientGlyceryl Stearate
EmollientPEG-100 Stearate
Theobroma Cacao Seed Butter
EmollientArachidyl Propionate
EmollientVp/Hexadecene Copolymer
Dimethicone
EmollientPhenoxyethanol
PreservativeTocopheryl Acetate
AntioxidantStearic Acid
CleansingPalmitic Acid
EmollientOenothera Biennis Oil
EmollientIsopropyl Myristate
EmollientPropylene Glycol
HumectantMethylparaben
PreservativePropylparaben
PreservativeCarbomer
Emulsion StabilisingPotassium Hydroxide
BufferingTetrasodium EDTA
Sambucus Nigra Flower Extract
RefreshingBHT
AntioxidantSorbitol
HumectantCI 14700
Cosmetic ColorantCI 42090
Cosmetic ColorantWater, Petrolatum, Cetearyl Ethylhexanoate, Glycerin, Butylene Glycol, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Theobroma Cacao Seed Butter, Arachidyl Propionate, Vp/Hexadecene Copolymer, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Stearic Acid, Palmitic Acid, Oenothera Biennis Oil, Isopropyl Myristate, Propylene Glycol, Methylparaben, Propylparaben, Carbomer, Potassium Hydroxide, Tetrasodium EDTA, Sambucus Nigra Flower Extract, BHT, Sorbitol, CI 14700, CI 42090
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterPetrolatum is more commonly known as petroleum jelly. It is created by mixing waxes and mineral oils.
This ingredient is effective at reducing water loss by 99%. This is because it is an occlusive. Occlusives create a hydrophobic barrier on the skin to prevent evaporation. This property makes it great for hydrating dry skin.
Pro tip: Use occlusives, such as this ingredient, on damp skin for the best results.
The quality or origin of petrolatum is only known when disclosed by the brand. Most cosmetic petrolatum has gone through several purification stages.
Another benefit of occlusives is it protects your skin against infection or allergies.
Petrolatum may not be safe for fungal-acne. Studies show mineral oil / petroleum leads to the growth of M. Furfur, a type of yeast.
Learn more about PetrolatumCetearyl Ethylhexanoate is derived from cetearyl alcohol and sorbic acid.
It is an emollient and helps hydrate the skin. Emollients form a barrier on the skin to prevent water from escaping.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.
Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.
Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.
Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.
Learn more about Cetearyl AlcoholGlyceryl Stearate is a mix of glycerin and stearic acid.
It is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.
As an emollient, it helps soften skin and supports barrier-replenishing ingredients.
In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced.
This ingredient may not be fungal-acne safe
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearatePeg-100 Stearate is an emollient and emulsifier. As an emollient, it helps keep skin soft by trapping moisture in. On the other hand, emulsifiers help prevent oil and water from separating in a product.
PEGS are a hydrophilic polyether compound . There are 100 ethylene oxide monomers in Peg-100 Stearate. Peg-100 Stearate is polyethylene glycol ester of stearic acid.
Theobroma Cacao Seed Butter comes from the Theobroma cacoa, or Cacao tree. Cacao trees are native to tropical landscapes.
Like other plant butters, Cacao seed butter is an emollient. Emollients help soothe and soften your skin. By creating a barrier to trap moisture in, emollients help keep your skin hydrated.
Cacao seed butter contains antioxidants known as polyphenols. Antioxidants help fight free-radical molecules by stabilizing them. Unstable free-radicals may cause damage to your skin cells. Antioxidants may help with anti-aging.
Theobroma Cacao Seed Butter can be bad for acne prone skin.
Learn more about Theobroma Cacao Seed ButterWe don't have a description for Arachidyl Propionate yet.
We don't have a description for Vp/Hexadecene Copolymer yet.
Dimethicone is a type of synthetic silicone created from natural materials such as quartz.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconePhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateStearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.
As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.
Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.
Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Stearic AcidPalmitic Acid is a fatty acid found in our skin. In cosmetics, it is usually derived from palm oil. It is a cleanser, emollient, and emulsifier.
As an emollient, it helps hydrate the skin. The emulsifying properties keep ingredients together in a product.
Palmitic Acid may not be fungal-acne safe.
Learn more about Palmitic AcidOenothera Biennis Oil is the fixed oil derived from the seeds of the Evening Primrose.
Evening primrose oil is rich in fatty acids. These fatty acids include linoleic (60-85%), oleic (5-12%), palmitic (4-10%), and stearic (2-4%).
The fatty acid composition makes it a great ingredient for soothing and moisturizing skin. However, it may not be Malassezia folliculitis, or fungal acne safe.
Further research is needed on the role of evening primrose in treating eczema.
Evening primrose is native to North America.
Learn more about Oenothera Biennis OilIsopropyl Myristate is an emollient, thickening agent, and texture enhancer. It is created from isopropyl alcohol and myristic acid.
It is used to help other ingredients be better absorbed. It is also an emollient and may help soften and hydrate the skin.
The comedogenic rating of this ingredient depends on the concentration. Lower amounts results in a lower rating.
Isopropyl Myristate may not be fungal acne safe. It can potentially worsen acne prone skin.
Learn more about Isopropyl MyristatePropylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.
This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.
Those with sensitive skin or conditions may develop a rash when using this ingredient.
Learn more about Propylene GlycolMethylparaben is a preservative and is a paraben. It is used to prevent the growth of fungus, mold, and other harmful bacteria. Parabens are chemicals used as preservatives in both cosmetics and food.
Methylparaben can be synthetically created. It can also be found naturally in some fruits, such as blueberries.
Oftentimes, Methylparaben is combined with other parabens to help increase the shelf life.
The safety of Methylparaben is currently being studied. While ongoing studies are looking into the safety of parabens, the results have been very mixed. Some studies have not found Methylparaben to be harmful.
Learn more about MethylparabenPropylparaben is a preservative and is a paraben with antifungal and antimicrobial properties.
This ingredient can be naturally found in plants and insects, but most of it is synthetically manufactured for human use. In cosmetics, it is usually created by reacting para-aminobenzoic acid and propanol (an alcohol).
You can usually find this ingredient in water-based products.
Parabens have come under controversy due to the claim they are hormone disruptors. Studies show conflicting results. We recommend speaking with a professional if you have any concerns.
Propylparaben is commonly found in food, medicine, and cosmetics.
Learn more about PropylparabenCarbomer is a polymer of acrylic acid. Its main role is to create a gel consistency.
A high amount of carbomer can cause pilling or balling up of products. Don't worry, most products contain 1% or less of carbomer.
Potassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.
Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.
Using high concentrations of Potassium Hydroxide have shown to irritate the skin.
Learn more about Potassium HydroxideTetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Tetrasodium EDTA comes as a white solid and is soluble in water.
We don't have a description for Sambucus Nigra Flower Extract yet.
BHT is a synthetic antioxidant and preservative.
As an antioxidant, it helps your body fight off free-radicals. Free-radicals are molecules that may damage your skin cells.
As a preservative, it is used to stabilize products and prevent them from degrading. Specifically, BHT prevents degradation from oxidation.
The concerns related to BHT come from oral studies; this ingredient is currently allowed for use by both the FDA and EU.
However, it was recently restricted for use in the UK as of April 2024.
Learn more about BHTSorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.
Most sorbitol is usually made from potato starch. It is also found in fruits such as apples and pears.
As a humectant, Sorbitol helps draw water to the skin. This helps keep the skin hydrated. Sorbitol also helps create a thicker texture in products. You might find sorbitol in your toothpaste and other gels.
It is a non-irritating ingredient that is great for those with dry skin.
Sorbitol is a prebiotic. It helps promote the growth of healthy bacteria on your skin. The bacteria on your skin form a microbiome. This microbiome helps protect your skin from infection and harmful bacteria.
Learn more about SorbitolCi 14700 is a synthetic red dye.
Ci 42090 is a synthetic dye created from petroleum. It is used to give a bright blue color to cosmetics, medicine, and food.
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Where it's from
No7 is a British brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published May 26, 2025 • Added by taranbirfagura