Overview
What it is
Shampoo with 37 ingredients that contains AHA and Vitamin E
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens or parabens
Fun facts
Keune is from Netherlands.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Laureth Sulfate
CleansingCocamidopropyl Betaine
CleansingPropylene Glycol
HumectantDecyl Glucoside
CleansingPEG-200 Hydrogenated Glyceryl Palmate
CleansingGlycol Distearate
EmollientPEG-40 Hydrogenated Castor Oil
EmulsifyingGlyceryl Laurate
EmollientSodium Chloride
MaskingCetrimonium Chloride
AntimicrobialCitric Acid
BufferingSodium Benzoate
MaskingPEG-7 Glyceryl Cocoate
EmulsifyingCocamide Mea
EmulsifyingMethoxy PEG/PPG-7/3 Aminopropyl Dimethicone
Polyquaternium-10
Dipropylene Glycol
HumectantPanthenol
Skin ConditioningParfum
MaskingLaureth-2
CleansingPolyquaternium-7
Laureth-10
EmulsifyingCocos Nucifera Oil
MaskingFormic Acid
PreservativeHydrolyzed Wheat Protein
Skin ConditioningPassiflora Incarnata Seed Oil
Skin ProtectingSaccharomyces/Magnesium Ferment
Gardenia Taitensis Flower Extract
Skin ConditioningAdansonia Digitata Oil
EmollientSaccharomyces/Iron Ferment
Skin ConditioningSaccharomyces/Zinc Ferment
Skin ConditioningTocopherol
AntioxidantSaccharomyces/Copper Ferment
Skin ConditioningSaccharomyces/Silicon Ferment
Skin ConditioningCI 14700
Cosmetic ColorantCI 19140
Cosmetic ColorantWater, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Propylene Glycol, Decyl Glucoside, PEG-200 Hydrogenated Glyceryl Palmate, Glycol Distearate, PEG-40 Hydrogenated Castor Oil, Glyceryl Laurate, Sodium Chloride, Cetrimonium Chloride, Citric Acid, Sodium Benzoate, PEG-7 Glyceryl Cocoate, Cocamide Mea, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Polyquaternium-10, Dipropylene Glycol, Panthenol, Parfum, Laureth-2, Polyquaternium-7, Laureth-10, Cocos Nucifera Oil, Formic Acid, Hydrolyzed Wheat Protein, Passiflora Incarnata Seed Oil, Saccharomyces/Magnesium Ferment, Gardenia Taitensis Flower Extract, Adansonia Digitata Oil, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Tocopherol, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, CI 14700, CI 19140
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterSodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.
SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.
Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.
Learn more about Sodium Laureth SulfateCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetainePropylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolDecyl Glucoside is a plant-derived surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.
Like all surfactants, it works by lowering the surface tension between water and oil. This makes it so that dirt, sebum, and makeup can be lifted off your skin and rinsed away. It also produces a dense and creamy foam.
Because it has a neutral charge, it is compatible with a wide range of ingredients and stays stable across a broad pH range/water hardiness conditions.
Patch testing has shown it to have the lowest irritation potential among common cleansing surfactants (like SLS).
Typical use levels range from 5-20% in rinse-off cleansers.
One thing worth knowing: The American Contact Dermatitis Society named the parent family, alkyl glucosides, "Allergen of the Year" in 2017. The prevalence of allergy is pretty low but be sure to patch test if you've reacted to "gentle" or sulfate-free cleansers before.
This ingredient is fungal acne safe because the fatty alcohol portion of this ingredient is not within the C11-24 chain length that Malassezia can metabolize.
Learn more about Decyl GlucosidePEG-200 Hydrogenated Glyceryl Palmate isn't fungal acne safe.
Glycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearatePEG-40 Hydrogenated Castor Oil is an emulsifier derived from castor oil.
As an emulsifying agent, it helps other ingredients like fragrances and fat-soluble vitamins dissolve cohesively.
Due to its large molecule size, it doesn't penetrate beyond the skin's surface.
This ingredient has a solid regulatory track record; the CIR Expert Panel first concluded it was safe for use in cosmetics at concentrations up to 100% in 1997. A 2012 reassessment reaffirmed that finding. Safety studies have also found no irritation or evidence of toxicity.
A 2019 study did find this ingredient to grow Malassezia, so this ingredient may not be fungal acne safe.
Learn more about PEG-40 Hydrogenated Castor OilGlyceryl Laurate isn't fungal acne safe.
Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideThis ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.
Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.
Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoatePEG-7 Glyceryl Cocoate is a synthetic, water-soluble surfactant and emulsifier.
It's a "superfatting" agent that helps replenish some of your skin's oils after they're stripped away by other surfactants.
This is why "gentle" and "moisturizing" cleansers feel less stripping than basic ones.
Typical concentrations range from 1-10% and it has a solid safety record. The CIR Expert Panel has concluded this ingredient to be safe at concentrations up to 10% in leave-on products.
Dermal application tests at 50% also did not produce irritation in two studies.
This ingredient may not be fungal acne safe and in vitro studies have shown Malassezia can metabolize it.
Learn more about PEG-7 Glyceryl CocoateThis ingredient is made by combining the fatty acids from coconut oil with monoethanolamine. It is an emulsifier that helps boost foam, thicken texture, and help keep ingredients together in a formula.
Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone is a type of silicone.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10Dipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.
This ingredient helps:
Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.
As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.
Studies show Dipropylene Glycol is considered safe to use in skincare.
Learn more about Dipropylene GlycolPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumLaureth-2 is a synthetic surfactant that has cleansing and emulsifying properties. It is commonly used to blend oil and water, help improve cleansing, and add foam.
Like other surfactants, laureth-2 works by reducing surface tension to help dirt, sebum, and other impurities be washed away easily.
This ingredient has low risk of irritation when properly formulated. However, some individuals with sensitive skin may still experience mild irritation.
Learn more about Laureth-2Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.
According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.
We don't have a description for Laureth-10 yet.
This ingredient is also known as coconut oil. It is a plant-derived ingredient with skin conditioning properties.
The fatty acid profile of coconut oil is mostly lauric acid (~54%), followed by capric, caprylic, palmitic, and myristic acids. This profile allows it to penetrate easily into skin, moisturize, and improve dry skin.
A double-blind study confirmed that extra virgin coconut oil is as effective as mineral oil for treating very dry skin. Another study found it outperformed mineral oil for mild to moderate atopic dermatitis in children.
Another study from 2018 found that virgin coconut oil can soothe inflammation and boost key skin barrier proteins. Just know this evidence is still only from lab settings and not human trials.
It has also been shown to reduce Staphylococcus aureus, a bacteria that commonly overgrows in people with eczema.
Clinical testing shows very minimal skin irritation and no evidence of sensitization or phototoxicity.
Coconut oil gets flagged as a "fragrance" because it has a natural mild scent (not because it's a synthetic perfume). The European Cosmetic ingredient database also lists "perfuming" as a function of this ingredient.
Just so you know, the term "fragrance" is completely unregulated. Some brands still use botanical extracts or essential oils in their "fragrance-free" formulas, but regulatory databases technically classify these under "fragrance".
Coconut oil has a tiny and useless bit of natural SPF. Early lab studies clocked it around SPF 7-8 but a more recent study found the real number closer to SPF 1.2. It also offers no meaningful UVA protection (SPF only overs UVB rays).
The comedogenic rating of 4/5 means it has a high potential to clog pores; but it's worth noting that comedogenicity is highly individual and ratings cannot predict how an overall formula will behave on skin.
Since lauric acid is the dominant fatty acid, this ingredient may not be fungal acne safe. The Malassezia yeast feeds on fatty acids with carbon chain lengths between 11-24, and lauric acid falls within these lengths (C12).
Learn more about Cocos Nucifera OilFormic Acid is a preservative.
This ingredient is a plant-derived protein made by breaking down wheat proteins into smaller amino acids and peptides. It has skin and hair conditioning properties.
People with known wheat allergy or a history of immediate reactions should be cautious with leave-on products containing hydrolyzed wheat proteins.
Passiflora Incarnata Seed Oil is an oil and isn't fungal acne safe.
Saccharomyces/Magnesium Ferment isn't fungal acne safe.
We don't have a description for Gardenia Taitensis Flower Extract yet.
Baobab oil is an emollient. This ingredient is rich in fatty acids, mostly oleic acid, linoleic acid, palmitic acid.
Due to this fatty acid content, this ingredient may not be fungal-acne safe.
Fun fact: Our skin uses fatty acids, and especially linoleic acid, for creating ceramides.
Saccharomyces/Iron Ferment isn't fungal acne safe.
Saccharomyces/Zinc Ferment isn't fungal acne safe.
Tocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolThis ingredient comes from fermenting yeast (Saccharomyces) with copper ions.
Saccharomyces/Silicon Ferment isn't fungal acne safe.
Ci 14700, also known as Red No. 4, is a synthetic red dye derived from petroleum. It is water soluble.
CI 19140 is also known as Tartrazine. Tartrazine is a synthetic dye used in cosmetics, foods, and medicine to add a yellow color.
Tartrazine is created from petroleum and is water-soluble.
Some people may experience allergies from this dye, especially asthmatics and those with an aspirin intolerance.
Learn more about CI 19140Reviews
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Where it's from
Keune is a Dutch brand
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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published May 31, 2023 • Added by hyggeday