It's Skin Power 10 Formula Po Clay Mask

Houttuynia Cordata Extract is more commonly known as Heart Leaf, Fish Mint, or Chameleon plant.

The components found in Heart Leaf give it antioxidant, hydrating, antimicrobial, and anti-inflammatory properties.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Bentonite is an aluminium phyllosilicate clay with great absorbent properties. The name 'bentonite' comes from the area where the largest source is found: Fort Benton, Wyoming.

As a clay, bentonite is often used to absorb excess oil and provide exfoliation. It has also been shown to have some antibacterial and anti-inflammatory properties. Studies show bentonite was effective at calming dermatitis from poison ivy and in diaper dermatitis of infants. Bentonite has also been shown to act as a barrier against toxic compounds on your skin.

Diglycerin is a humectant. It is derived from glycerin, which is naturally found in your skin.

As a humectant, it helps draw moisture to the skin from the air.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

• It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
• It is a humectant, which means that it helps attract moisture into the skin.
• It helps improve product application.
• It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse. 

It is a:

• Humectant, drawing moisture into the skin
• Emollient, helping to soften skin
• Solvent, dispersing and stabilizing formulas
• Preservative booster, enhancing the antimicrobial activity of other preservatives 

Polyglyceryl-10 Laurate is an ester of lauric acid and Polyglycerin-10.

Polyglyceryl-10 Laurate is a cleansing agent and emulsifier. It helps gather dirt, oil, and other pollutants to be rinsed away. As an emulsifier, it helps prevent ingredients from separating, such as oil and water.

Illite is an exfoliant.

Magnesium Aluminum Silicate is a type of silica. It comes from naturally occuring minerals such as silicate ores and clay.

Magnesium aluminum silicate is used for enhancing texture and as an absorbent. Due to its large molecular size, it is unable to be absorbed into the skin.

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Houttuynia Cordata Powder comes from the Fish Mint or Chameleon plant. It is an herb native to southeast Asia and used throughout the continent. It is used in traditional cooking and medicine.

The components found in Fish Mint give it antioxidant, hydrating, antimicrobial, and anti-inflammatory properties.

Cocos Nucifera Shell Powder is an exfoliant.

Hydroxyacetophenone is antioxidant with skin conditioning and soothing properties. It also boosts the efficiency of preservatives.

This ingredient is not irritating or sensitizing.

This long ingredient is a copolymer of sodium acrylate and sodium acryloyldimethyl taurate monomers.

It is used to help stabilize other ingredients and create a thicker gel-like texture.

Polyisobutene is a synthetic polymer made from isobutene.

It is a film-forming agent and helps bind ingredients together.

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

We don't have a description for Hectorite yet.

Montmorillonite is a clay (aluminomagnesium silicate) with strong absorption properties. It has a similar pH to skin.

This clay is named after Montmorillon in France.

Caprylyl/Capryl Glucoside is an alkyl glucoside. This just means it is creating by reacting alcohol and sugar. It is a cleansing and foaming ingredient.

Caprylyl/Capryl Glucoside helps remove the dirt, oil, and other pollutants from your skin.

Sorbitan Oleate is created from compounds in oleic acid and sorbitol.

It is used to stabilize a product by preventing ingredients from separating. Emulsifiers help keep ingredients together, such as oils and water.

Diospyros Kaki Leaf Extract comes from the leaves of the Persimmon. It is native to China, India, and Korea. Persimmon leaves have anti-inflammatory and antioxidant properties.

The leaves of the persimmon tree contain triterpenoids, tannins, and ursolic acids. These components are help sooth the skin due to their antioxidant activity.

Vitis Vinifera Fruit Extract comes from grapes.

Grape extract has many skin benefits. It also contains many potent antioxidants such as Vitamin E , Vitamin C, proanthocyanidins, polyphenols, flavonoids, and anthocyanins. Antioxidants help protect skin. Proanthocyanidin have also been shown to help even out skin tone.

This ingredient is more commonly known as the coffee bean from the Coffea Arabica tree. Besides being a delicious drink, coffee beans have a ton of skin benefits.

Coffea Arabica Seed Extract (CASE) has antioxidant, anti-inflammatory, and UV-protective properties. (It should not replace your sunscreen!)

We don't have a description for Carthamus Tinctorius Flower Extract yet.

Polygonum Cuspidatum Root Extract comes from the Japanese Knotweed plant native to Japan, Korea, and China.

This plant contains anti-inflammatory and antioxidant properties. It contains high amounts of resveratrol, a potent antioxidant.

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

This ingredient has many skin benefits:

Castanea Crenata Shell Extract comes from the shell of the chestnut.

Studies show chestnut shells to have antioxidant and anti-inflammatory properties.

Zanthoxylum Piperitum Fruit Extract comes from the Japanese Pepper, also known as the Prickly Ash. This plant is native to the Korean peninsula and Japan.

The pepper has antioxidant properties. It may help reduce the signs of aging.

Betaine Salicylate is considered a salicylic acid alternative.

Limited studies exist proving this ingredient to be a complete alternative to salicylic acid. Based on existing research, this ingredient does not penetrate as deeply and is not shown to be as effective.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

You might know this ingredient as a sugar substitute in foods. It is a sugar alcohol with humectant properties.

Humectants attract water to your skin (like glycerin or hyaluronic acid).

Xylitol is a humectant and prebiotic. It can help with dry skin.

In studies, xylitol has been shown to improve dry skin. It decreased transepidermal water loss, or when water passes through the skin and evaporates. Xylitol also showed to help improve the biomechanical properties of the skin barrier.