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Updated on October 26, 2023

Overview

What they are

These products are both vegan, cruelty-free, and reef safe . They have a total of 4 ingredients in common

Suited For

They're both likely to be good for dry skin

Free From

They both do not contain any harsh alcohols, common allergens, fragrances, parabens or silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Tower 28 Beauty Swipe Serum Concealer 1.0 BH
Rare Beauty Soft Pinch Liquid Blush Encourage

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Notable Ingredients

Benefits

Concerns

Benefits

Concerns

Ingredients Side-by-side

found in both products
Swipe Serum Concealer
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Hydrogenated Polyisobutene Emollient, Skin Conditioning
1 / 2

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

1 Com. / 2 Irr.
Isononyl Isononanoate Emollient, Skin Conditioning

Isononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.

Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Polyglyceryl-3 Polyricinoleate Emulsifying
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

This ingredient is an emulsifier. It is created from Polyglycerin-3 and Ricinoleic Acid.

Very Disliked Full details ->
Polyglyceryl-3 Diisostearate Emulsifying
4 / 0 May worsen Oily Skin IconNot safe for Fungal Acne Icon
2 Concerns

Polyglyceryl-3 Diisostearate is an emulsifer and emollient. It comes from Isostearic Acid and Polyglycerin-3.

4 Com. / 0 Irr.
Very Disliked Full details ->
Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

Disliked Full details ->
Sorbitan Isostearate Emulsifying
1-2 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.

1-2 Com. / 0 Irr.
Very Disliked Full details ->
Magnesium Sulfate
Sulfate Icon
SulfateSulfate Icon

Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.

Very Disliked Full details ->
Sodium Dehydroacetate Preservative
Preservative Icon
PreservativePreservative Icon

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

1,2-Hexanediol Skin Conditioning, Solvent

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

Magnesium Stearate Cosmetic Colorant, Moisturising
1 / 0

Magnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.

1 Com. / 0 Irr.
Disliked Full details ->
Tocopheryl Acetate Antioxidant, Skin Conditioning
0 / 0 Vitamin E IconAntioxidant IconHelps brighten skin Icon
Vitamin EVitamin E Icon AntioxidantAntioxidant Icon Helps brighten skinHelps brighten skin Icon

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

0 Com. / 0 Irr.
Sodium Lauroyl Glutamate

Sodium Lauroyl Glutamate is the sodium salt from the lauric acid of glutamic acid.

Very Disliked Full details ->
Lysine Skin Conditioning

Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.

Magnesium Chloride

We don't have a description for Magnesium Chloride.

Sodium Hyaluronate Humectant, Skin Conditioning
0 / 0 Hyaluronic Acid Icon
Hyaluronic AcidHyaluronic Acid Icon

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

0 Com. / 0 Irr.
Cassia Angustifolia Seed Polysaccharide Skin Conditioning

We don't have a description for Cassia Angustifolia Seed Polysaccharide.

Unknown Full details ->
Centella Asiatica Extract Cleansing, Skin Conditioning, Smoothing
Helps reduce Skin Redness IconHelps reduce irritation Icon
2 Benefits

Centella Asiatica Extract (Centella) is derived from an herb native to Southeast Asia. It is famous for its anti-inflammatory and soothing properties.

Lactobacillus Ferment Lysate Skin Conditioning

We don't have a description for Lactobacillus Ferment Lysate.

Camellia Sinensis Leaf Extract Antimicrobial, Antioxidant, Astringent
Antioxidant IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging IconHelps fight Acne Icon
AntioxidantAntioxidant Icon 5 Benefits

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

Punica Granatum Bark/Fruit Extract Antimicrobial, Astringent

We don't have a description for Punica Granatum Bark/Fruit Extract.

Unknown Full details ->
Lactobacillus Ferment Skin Conditioning

Lactobacillus Ferment is created by fermenting the Lactobacillus bacteria. It helps keep our skin's natural barrier and microbiome healthy.

Caffeine Skin Conditioning

Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.

CI 77002 Cosmetic Colorant

We don't have a description for CI 77002.

Unknown Full details ->
CI 77891 Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

Disliked Full details ->
CI 77499 Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Soft Pinch Liquid Blush
Hydrogenated Polyisobutene Emollient, Skin Conditioning
1 / 2

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

1 Com. / 2 Irr.
Hydrogenated Polydecene Emollient, Masking, Skin Conditioning

Hydrogenated Polydecene is an emollient. It creates a non-occlusive film on the skin that offers extra protection for your skin barrier.

Mica Cosmetic Colorant
May worsen Eczema Icon
May worsen EczemaMay worsen Eczema Icon

Mica refers to a group of silicate minerals. Mica crystals are easily split to give products a shimmer. These crystals are able to reflect light to temporarily give your skin a glowy look.

Very Disliked Full details ->
Octyldodecanol Emollient, Masking

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

Disliked Full details ->
Ethylene/Propylene/Styrene Copolymer

We don't have a description for Ethylene/Propylene/Styrene Copolymer.

Unknown Full details ->
Trimethylsiloxysilicate Emollient, Skin Conditioning

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

Disliked Full details ->
Isododecane Emollient, Solvent

Isododecane is a fragrance, emollient, and solvent.

Disliked Full details ->
1,2-Hexanediol Skin Conditioning, Solvent

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

Disliked Full details ->
Sorbitan Sesquioleate Emulsifying
0-1 / 0 Bad for Acne Prone Skin IconNot safe for Fungal Acne Icon
2 Concerns

Sorbitan Sesquioleate is derived from sorbitol and oleic acid. It is an emulsifier and prevents ingredients from separating.

0-1 Com. / 0 Irr.
Very Disliked Full details ->
Propylene Carbonate Solvent

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Unknown Full details ->
Triethoxycaprylylsilane

Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.

Disliked Full details ->
Aluminum Hydroxide Emollient, Humectant, Skin Protecting

Aluminum Hydroxide is a form of aluminum. It can be naturally found in nature as the mineral gibbsite. In cosmetics, Aluminum Hydroxide is used as a colorant, pH adjuster, and absorbent.

Disliked Full details ->
Helianthus Annuus Seed Oil Emollient, Masking, Skin Conditioning
0 / 0 Oil IconHelps hydrate Dry Skin IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon
OilOil Icon Helps hydrate Dry SkinHelps hydrate Dry Skin Icon 2 Concerns

Helianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.

0 Com. / 0 Irr.
Disliked Full details ->
Gardenia Florida Fruit Extract Skin Conditioning

We don't have a description for Gardenia Florida Fruit Extract.

Nelumbo Nucifera Flower Extract Skin Conditioning

Nelumbium Speciosum Flower Extract comes from the Lotus Flower, Nelumbiumspeciosum.

Nymphaea Odorata Root Extract Refreshing, Tonic

We don't have a description for Nymphaea Odorata Root Extract.

Unknown Full details ->
CI 77491 Cosmetic Colorant

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

CI 15850 Cosmetic Colorant
1 / 0

Ci 15850 is the pigment color red. It is an azo dye and created synthetically.

1 Com. / 0 Irr.
Very Disliked Full details ->
CI 15985 Cosmetic Colorant

Ci 15985 is a dye made from petroleum. It is synthetically created and approved by the FDA for use in foods and cosmetics.

Unknown Full details ->
CI 77891 Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

Disliked Full details ->
CI 19140 Cosmetic Colorant

CI 19140 is also known as Tartrazine. Tartrazine is a synthetic dye used in cosmetics, foods, and medicine to add a yellow color.

Unknown Full details ->
CI 45410 Cosmetic Colorant
2 / 0

Ci 45410 is a synthetic red-pigment and dye. It is a flourescein dye and commonly used as a fluorescent tracer in medicine.

2 Com. / 0 Irr.
Very Disliked Full details ->

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Emollient, Skin Conditioning
Liked

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

Hydrogenated Polyisobutene is often used as a mineral oil replacement.

Learn more about Hydrogenated Polyisobutene
Stabilising
Disliked

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite
Skin Conditioning, Solvent
Mixed

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

In products that are water-based, this ingredient can help stabilize perfumes and fragrances. It can also help make the texture of products softer and more smooth.

Cosmetic Colorant
Disliked

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

Ingredient Ratings

Here's what our community thinks of the ingredients in these two products.

Swipe Serum Concealer
15
3
8
3
liked
mixed
disliked
not rated
Soft Pinch Liquid Blush
3
3
12
5
liked
mixed
disliked
not rated

When to use

14 Routines
93% use in am
7% use in pm
93% use every day
87 Routines
93% use in am
7% use in pm
93% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Tower 28 Beauty Swipe Serum Concealer 29 ingredients

3.0 /5
from 1 rating

Rare Beauty Soft Pinch Liquid Blush 23 ingredients

5.0 /5
from 10 ratings
Full Coverage (1) Good Color (1) Long Lasting (1)
ZivanyV.Pena's avatar

ZivanyV.Pena

2 months ago · Oily Skin
Review

It's excellent. It seems very natural, if you have oily skin it will be good for you since it doesn't make your skin shiny and it is so...

It's excellent. It seems very natural, if you have oily skin it will be good for you since it doesn't make your skin shiny and it is so concentrated that a drop on each cheek works.

screamadelica's avatar

screamadelica

1 year ago · Normal Skin
Review

amazing blush
amazing blush, absolutely worth the hype. the only problem is that you may feel compelled to buy many different shades, as i did.