Mascara
Mascara
Swedish Sweden
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

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Long Lasting 100% Buildable 75% Full Coverage 50%

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Cosmetic Colorant

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491
Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Emollient, Skin Conditioning

This ingredient comes from a palm tree native to Brazil. This ingredient is used to thicken texture and leaves behind a film when applied.

Emulsion Stabilising

Synthetic beeswax is created to be identical in structure to beeswax without involving bees, making it a go-to for vegan formulas.

It's mainly used an an emulsion stabilizer and thickener.

This ingredient (alongside other synthetic waxes) have been concluded to be safe in cosmetics under the present practices.

Reported usage goes up to 18% and it is non-sensitizing.

Just one caveat for fungal acne: This ingredient is made up of C16-32 fatty acids and fatty acid esters. Part of this overlaps with the C11-24 range that the Malassezia yeast can feed on, so it's not fungal-acne safe.

Learn more about Synthetic Beeswax
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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