Versus

IMAGE skincare Iluma Intense Brightening Serum Versus BYOMA Hydrating Serum

Serum
Serum
American Brand United States
British Brand United Kingdom

Overview

What they are

These products are both cruelty-free and reef safe serums. They have a total of 4 ingredients in common

Cool Features

They both contain Vitamin E

Suited For

They're both likely to be good for anti aging, brightening skin, sensitive skin, reducing pores, scar healing, dark spots and better texture

Free From

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates

What's Inside

They both contain fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Iluma Intense Brightening Serum
Hydrating Serum

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Humectant, Skin Conditioning

Dipotassium Glycyrrhizate comes from licorice root.

Extracts of licorice have demonstrated to have antibacterial, anti‐inflammatory, antiviral, antioxidant properties.

One component, glabridin, has extra potent antioxidant and soothing properties. It has also been found to block pigmentation from UVB rays in guinea pigs.

Licorice Root also contains a flavonoid. Flavonoids are a natural substance from in plants. Flavonoids also have antioxidant properties.

Another component, glycyrrhizin, has been found to have anti-inflammatory and antimicrobial benefits. This may make licorice root extract effective at treating acne. However, more research is needed to support this.

Liquiritin is one of the flavone compounds found in licorice. It has been found to help lighten skin by preventing tyrosinase from reacting with tyrosine. When the two react, protein is converted to melanin. Melanin is the substance in your body that gives your features pigmentation.

Licorice root is native to Southern Europe and Asia. It has been used in traditional Chinese medicine to help with respiratory issues.

Learn more about Dipotassium Glycyrrhizate
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum
Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

When to use

20 Routines
55% use in am
45% use in pm
100% use every day
652 Routines
47% use in am
53% use in pm
96% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

IMAGE skincare Iluma Intense Brightening Serum 35 ingredients

Iluma Intense Brightening Serum hasn't been rated yet.
Rate it now

BYOMA Hydrating Serum 28 ingredients

3.4 /5
from 7 ratings
Hydrating (4) No Scent (4) Absorbs Well (3)
kassia's avatar

Kassia

3 months ago
Review

Not even a little hydrating. Threw out before I even finished the bottle.

#drying
#doesn't work
madisonbradley's avatar

Madison✨

5 months ago
Review

I love this product especially under my eyes since I get eye bags under them it’s my all time favourite product form byoma😊x

#great value
#hydrating
#absorbs well
#no scent