Emulsifiers prevent ingredients from separating. Examples of this include oils and water, which naturally do not mix. Emulsifiers helps elongate the shelf life of a product. They also help the product stay consistent in texture.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Like hydroquinone, this ingredient helps with treating hyperpigmentation. In fact, studies show it works better than traditional hydroquinone.

Thiamidol is a potent tyrosinase inhibitor, meaning it blocks tyrosinase. Tyrosinase is the enzyme used by our bodies to create melanin.

A quick refresher: melanin gives our skin, hair, and eyes pigment or color. Skin exposed to UV will create melanin as a way to protect itself, AKA tanning.

Studies show thiamidol didn't induce the familiar side effects of hydroquinone: redness, itchiness, dryness, and worsening discoloration.

A study from Beiersdorf about the Eucerin Anti-Pigment Dual serum showed hyperpigmentation was reduced up to 75% after 12 weeks of continuous use.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

It is gluten-free.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.