Overview
What it is
Serum with 25 ingredients that contains BHA and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores and scar healing
Free From
It doesn't contain any parabens, silicones or sulfates
Fun facts
Wildcraft is from Canada.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningHelichrysum Italicum Flower Water
Skin ConditioningGlycerin
HumectantLavandula Angustifolia Flower Water
Skin ConditioningAdansonia Digitata Seed Oil
EmollientMangifera Indica Seed Butter
Skin ConditioningAstrocaryum Murumuru Seed Butter
EmollientCoco-Caprylate/Caprate
EmollientIsoamyl Laurate
EmollientWool Extract
Skin ConditioningCetearyl Alcohol
EmollientCetearyl Glucoside
EmulsifyingOenothera Biennis Oil
EmollientRubus Idaeus Leaf Extract
Skin ConditioningGlyceryl Stearate
EmollientBenzyl Alcohol
PerfumingTocopherol
AntioxidantSalicylic Acid
MaskingHippophae Rhamnoides Oil
EmollientSorbic Acid
PreservativeMaltodextrin
AbsorbentAcacia Senegal Gum
MaskingXanthan Gum
EmulsifyingSodium Citrate
BufferingCitric Acid
BufferingWater, Helichrysum Italicum Flower Water, Glycerin, Lavandula Angustifolia Flower Water, Adansonia Digitata Seed Oil, Mangifera Indica Seed Butter, Astrocaryum Murumuru Seed Butter, Coco-Caprylate/Caprate, Isoamyl Laurate, Wool Extract, Cetearyl Alcohol, Cetearyl Glucoside, Oenothera Biennis Oil, Rubus Idaeus Leaf Extract, Glyceryl Stearate, Benzyl Alcohol, Tocopherol, Salicylic Acid, Hippophae Rhamnoides Oil, Sorbic Acid, Maltodextrin, Acacia Senegal Gum, Xanthan Gum, Sodium Citrate, Citric Acid
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterWe don't have a description for Helichrysum Italicum Flower Water yet.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinLavandula Angustifolia Flower Water is created by distilling parts of the lavender plant.
This lavender is known as the English Lavender and famous for creating purple fields in Provence, France.
Lavandula Angustifolia has anti-inflammatory properties due to its prostanoids and histamine content. Lavender also contains flavonoids and phenolic acids (such as ferulic acid), potent antioxidants.
Lavender flower water may have a scent. It may contain linalool, a known allergen.
Learn more about Lavandula Angustifolia Flower WaterBaobab seed oil is an emollient. It is rich in fatty acids and vitamins A, E, and D.
The fatty acid content of this oil is roughly 30-40% oleic acid, 24-34% linoleic acid, and 18-30% palmitic acid. This gives it skin hydrating and nourishing properties.
Due to this fatty acid content, this ingredient may not be fungal-acne safe.
Fun fact: Our skin uses fatty acids, and especially linoleic acid, for creating ceramides.
Learn more about Adansonia Digitata Seed OilMangifera Indica Seed Butter isn't fungal acne safe.
Astrocaryum Murumuru Seed Butter isn't fungal acne safe.
Coco-Caprylate/Caprate is created from fatty coconut alcohol, caprylic acid, and capric acid.
It is a lightweight emollient. Emollients create a thin barrier on the skin to trap moisture in. This helps keep your skin hydrated and soft.
Once applied, Coco-Caprylate/Caprate is absorbed quickly and leaves a silky feel.
Coco-Caprylate/Caprate may not be fungal acne safe.
Learn more about Coco-Caprylate/CaprateIsoamyl Laurate is created from isoamyl alcohol and lauric acid. It is an emollient and traps moisture underneath.
This ingredient helps give products a silky feel and is considered a silicone alternative.
This ingredient may not be fungal acne safe.
Learn more about Isoamyl LaurateWe don't have a description for Wool Extract yet.
Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.
Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.
Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.
Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.
Learn more about Cetearyl AlcoholCetearyl Glucoside is a surfactant and emulsifier. It can be produced from synthetic of natural sources of cetearyl alcohol and glucose.
Emulsifiers help prevent ingredients from separating, such as oils and waters. It can also be used to enhance the texture of products.
As a surfactant, Cetearyl Glucoside helps during the cleansing process. By gathering all the dirt and oils, it allows these molecules to be washed away easily.
Learn more about Cetearyl GlucosideOenothera Biennis Oil is the fixed oil derived from the seeds of the Evening Primrose.
Evening primrose oil is rich in fatty acids. These fatty acids include linoleic (60-85%), oleic (5-12%), palmitic (4-10%), and stearic (2-4%).
The fatty acid composition makes it a great ingredient for soothing and moisturizing skin. However, it may not be Malassezia folliculitis, or fungal acne safe.
Further research is needed on the role of evening primrose in treating eczema.
Evening primrose is native to North America.
Learn more about Oenothera Biennis OilWe don't have a description for Rubus Idaeus Leaf Extract yet.
Glyceryl Stearate is a mix of glycerin and stearic acid.
It is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.
As an emollient, it helps soften skin and supports barrier-replenishing ingredients.
In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced.
This ingredient may not be fungal-acne safe
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearateBenzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.
Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.
Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Benzyl AlcoholTocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.
Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.
You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.
There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.
Learn more about TocopherolSalicylic Acid (also known as beta hydroxy acid or BHA) is one of the most well-known ingredients for treating skin that struggles with blackheads and acne. It helps to exfoliate both the skin's surface and pores, and also acts as an anti-inflammatory agent.
This multitasking property makes it a great ingredient for cleaning out pores, controlling oil production, and reducing inflammation.
Unlike AHAs which are water soluble, Salicylic Acid is oil soluble. This means that it's able to exfoliate the inside of pores and reduce blackheads.
Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.
It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing a Salicylic Acid into your routine.
In general, Salicylic Acid is a great ingredient for oily acne-prone skin.
While salicylic acid does not increase sun-sensitivity, we still recommend wearing SPF.
If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.
Learn more about Salicylic AcidHippophae Rhamnoides Oil also known as seabuckthorn oil. This oil is usually extracted from the fruit pulp or seeds.
Seabuckthorn is rich in phytosterols, carotenoids, Vitamins A, C, and E. This gives it strong antioxidant properties that can help soothe and protect your skin from oxidative damage.
This oil is rich in fatty acids, including: two types of linoleic acid (~30-34%), oleic acid (17%), and palmiteic acid (35%). Note these numbers are averages, and different parts of the plant will vary.
Palmitoleic acid has been shown to help soothe inflammation and promote wound healing. It is also naturally found in the fat of our skin.
Overall, seabuckthorn oil is great for nourishing, hydrating, and soothing skin. While it shows UV protecting properties, it should not replace sunscreen.
Due to the rich fatty acid content, this ingredient may not be Malassezia folliculitis, or fungal acne, safe.
Seabuckthorn berries are little orange fruits. This plant is native to Asia.
Learn more about Hippophae Rhamnoides OilSorbic Acid is a preservative. It is the most commonly used food preservative in the world.
Sorbic Acid is a natural antibiotic and highly effective at preventing the growth of fungus. It is less effective against bacteria.
Potassium Sorbate, another commonly-used preservative, is the potassium salt of Sorbic Acid.
Sorbic Acid may worsen eczema. We recommend speaking with a professional if you have any concerns.
Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
Learn more about Sorbic AcidMaltodextrin is a polysaccharide. It is derived from starch such as rice, corn, wheat, or potato starch.
In food, Maltodextrin is used to improve the texture and thicken a product. Due to its structure, it can help create a gel texture. As an emulsion stabilizer, it helps keep the ingredients in a product together.
As a polysaccharide, Maltodextrin has moisturizing properties. Polysaccharides are a type of carbohydrate. The top layer of skin uses polysaccharides to retain water, keeping the skin hydrated.
Maltodextrin is water soluble and has a sweet taste.
Learn more about MaltodextrinAcacia Senegal Gum has skin soothing, thickening, and formulation stabilizing properties. It comes from the Acacia tree that is native to sub-Saharan Africa.
Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumSodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.
Its main functions are to maintain the pH of a product and neutralize metal ions.
The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).
Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.
Learn more about Sodium CitrateCitric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidReviews
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Where it's from
Wildcraft is a Canadian brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated February 21, 2025 • Added by nadineclark